This document discusses the marketing strategies of Banglalink, one of the leading cellular companies in Bangladesh. It provides an overview of Banglalink's operations and objectives, including effective segmentation, targeting, and positioning in the market. Key aspects of Banglalink's marketing mix are described, such as providing quality service and customer care at low prices. The summary discusses Banglalink's customer value proposition, segmentation approaches, competitive advantages through pricing strategies, and relationship management policies, which have contributed to its success in becoming one of the leading telecom companies in Bangladesh.

1. Golam Mawla
Department of Textile Engineering
ID:123-23-3140

3. My presentation topic is
Commercial Marketing of
Banglalink

4. Introduction
Banglalink is one of the leading cellular companies in
Bangladesh. It starts its operation since 2000. Within
one year of launching it has become one of the leading
cellular companies by its effective marketing mix.
Effective segmentation and target market strategy it
easily goes to the knock of the people by introducing
various package for the customers.

5. Banglaling Official Logo

6. Objective of This
Presentation
Provide an overview of the banglalink
To evaluate the marketing plan of the banglalink.
To identify the factors influencing on the
marketing plan of the company.
To find out the strategies need to implement for
achieving its long term goal.

7. Market Summary
Banglalink posse’s good information about the market
knows a great deal about the common attributes of the
most valued customer. Before launching its experienced
and prompt sell and marketing force observed the
market carefully and better understood who is served,
what is their specific needs and the way to
communicate with the customers need and demand.

8. Marketing Concept
Customer needs Quality Service:
Banglalink is providing quality service to the
employers. The customers don’t like the network
problem and slow networking system. Banglalink
recruits high professional employees and experts to
make the network available for the customers.
Customer wants Customer Service:
Banglalink has both online and physical customer care
service for its customers. The valued customer can
solve the problems over mobile phone dialing 121. It
has also customer care service all over the country
mainly in the city areas.

9. Customer demands at Low Price:
Before Banglalink starts its operation the tariff was
higher than any other period. At that time the three
mobile companies charged tk. 6 for per minute
outgoing calls and tk.2 for per sms. But the company
was committed to provide quality service at a lowest
price. As a result Banglalink is the fastest growing
telecom company in Bangladesh. This is because of
providing quality service at a lowest price.

10. Customer Value and Satisfaction
 Standard postpaid package with T&T Local, NWD, ISD
and E-ISD connectivity)
 1 second pulse
 Lowest call charges
 FnF to any mobile operator with a very low tariff
 All incoming calls including T&T are absolutely FREE
 GPRS and MMS service
 International Roaming
 Tk.100 FREE talk-time for new connections
 Smart services like Amar Tune, Power Menu, Missed Call
Alert, News Alert, Yellow Pages, and many more
 Basic GSM services (call conferencing, call waiting, caller
ID, call divert/forward, call hold, call barring, etc)

11. Marketing Segmentation of
Banglalink
Banglalink has segmented its market by using multiple bases.
It has primarily done that on the basis of demographic
aspect. The key factors here are:
 Gender
 Income
 Occupation
Banglalink then went for Behavioral segmentation, based on:
 User status
 User rate
 Loyalty

12. Market Positioning of
BanglalinkThe positioning of mobile companies is mostly determined
by network service and coverage. The products of
Banglalink have network ability hugh and many offers.
Position for Competitive Advantage:
 Banglalink decide to occupy 1st position in the selected
segment.It It is maintaining competitive advantage over its
competitors in following areas,
 Low sim price
 Low call rate
 Bonus talk time
 Free sms
 Arranging mobile fair and give special offers

13. Customer Relationship Management
Policies in Corporate Sales
Banglalink maintains customer relationship
management which is very important for profit
maximization. Customer relationship management is
the overall process of building and maintaining
profitable customer relationship by delivering
superior customer value and satisfaction.

14. Pricing Strategy
We know there are two strategies to set price. Market
skimming that is setting price at the highest level that
accompany can set. And the penetration pricing that is
setting the lowest price for the new product.
Competitors
Banglalink made a revelation in the
telecommunication sector. Citycell was the first to
start telecommunication business in Bangladesh in
1989. GP and Robi started their business from
1997 & 1998. The service charge was great but the
facilities were few. Banglalink made the history by
inviting variety of services at a very cheaper rate.

15. Graph Competition in Market

16. Conclusion
Banglalink as a novice cellular company has improved
its condition within a very short time. It was done
because of the right decision and proper marketing
policy of the company. The marketing plan of the
company has proven right for the organization
because it’s spreading its business gradually.

17. Thanks To All