The strategic marketing planning has analysed about Megaline service of the Sri Lanka Telecom PLC for the financial year 2015. The Sri Lanka Telecom PLC will achieve the specific goal and objectives in the year 2015.
Strategic marketing plan for slt megaline for the year 2015 - 2nd EditingRoyal Ceramics Lanka PLC
The strategic marketing planning has analysed about Megaline service of the Sri Lanka Telecom PLC for the financial year 2015. The Sri Lanka Telecom PLC will achieve the specific goal and objectives in the year 2015.
Strategic marketing plan for slt megaline for the year 2015 - 2nd EditingRoyal Ceramics Lanka PLC
The strategic marketing planning has analysed about Megaline service of the Sri Lanka Telecom PLC for the financial year 2015. The Sri Lanka Telecom PLC will achieve the specific goal and objectives in the year 2015.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
Decisions of Operations Management
Location Planning
Layout Planning
Supply Chain Management
Product and Service Design
Process and Capacity Design
Production Scheduling
Managing Quality
Maintenance Management
Job Designing & Human Resource
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
Decisions of Operations Management
Goods and Service Design
Process and Capacity Design
Location Decisions
Layout Planning
Job Designing & Human Resource
Supply Chain Management
Material Requirement Planning And Inventory Control
Production Scheduling
Managing Quality
Maintenance Management
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
Decisions of Operations Management
Location Planning
Layout Planning
Supply Chain Management
Product and Service Design
Process and Capacity Design
Production Scheduling
Managing Quality
Maintenance Management
Job Designing & Human Resource
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
Decisions of Operations Management
Goods and Service Design
Process and Capacity Design
Location Decisions
Layout Planning
Job Designing & Human Resource
Supply Chain Management
Material Requirement Planning And Inventory Control
Production Scheduling
Managing Quality
Maintenance Management
FULLY INTEGRATED TELECOMUNICATIONS SERVICE PROVIDERRusLanka Council
The company is the largest telecommunications services provider in Sri Lanka and one of the country’s largest companies with an annual turnover in excess of Rs 50 billion (approx: US$ 400 Mn).
The company is the nation's number one integrated communications service provider and the leading broadband and backbone infrastructure services provider in the country. Listed on the Colombo Stock Exchange, the company's market capitalization topped Rs 70 Billion (Approx: US% 540 Mn).
The Company has a customer base of over five million including multinational corporations, large and small corporate, public sector, retail and domestic customers.
Indosat Ooredoo (formerly Indosat) is one of Indonesia's largest telecommunication networks and services provider.[3]
Indosat offers (prepaid and postpaid) mobile phone services (Mentari, IM3 and Matrix), fixed voice services (including International Direct Dialing (IDD)), fixed wireless and fixed telephone services.[3][4] The company also provides Multimedia, Internet & Data Communication Services (MIDI).[4]
As of 2012 the company holds around 21 percent of market share. It has around 50 million cellular subscribers.[3] An Indonesian investment website stated that the company has lost a couple of percentage points in terms of market share on the mobile phone market in Indonesia in recent years.
A strategic planning and management system used by businesses in a variety of industries worldwide to align business activities to the vision and strategy of an organization
Originally designed as a performance measure by Dr. Robert Kaplan and David Norton from Harvard Business School
It is suggested that over 50% of large US firms have adopted the Balanced Scorecard, it was recently rated by consulting company Bain & Co. fifth on it’s top ten most widely used management tools around the world
A strategic planning and management system used by businesses in a variety of industries worldwide to align business activities to the vision and strategy of an organization
Originally designed as a performance measure by Dr. Robert Kaplan and David Norton from Harvard Business School
It is suggested that over 50% of large US firms have adopted the Balanced Scorecard, it was recently rated by consulting company Bain & Co. fifth on it’s top ten most widely used management tools around the world
Strategic Management Presentation on Mobilink. The file includes information about business scope, ,market structure, distribution system, and SWOT analysis of the company. The presentation covers information about telecommunication industry's trends and Mobilink's current standing in the industry.
A brief overview on Idea Cellular and the road ahead. This ppt was done as a part of the Strategy Management course. It is only for educational purpose and can contain outdated data.
Un reports foreign direct investment hit $1.4 trillion in 2013, upward trend ...Royal Ceramics Lanka PLC
The assignment was done about the Indian foreign direct investment. India is an emerging country in Asian where It faces competition with a China due to the having cheaper economies of scale and cheaper labor forces.
This assignment is based on Legal concept the assignment covers the Intellectual Property Act 36 of 2003, and other concept relates to the unfair competition and Admissibility of a mark.
We have selected the Spirits of Srilanka to apply the theory which would make the assignment easier to understand and more users friendly.
This report an analysis and evaluation the current and forthcoming market success of Apple Inc. The methods of analysis include CEO, innovation, marketing strategic, produce enhancement as well as any other reasons. Other analysis includes Apple’s future market marketing strategic activity.
The human resource planning process is one of the main responsibilities of the HR Manager. But at present this responsibility does not solely come under the HR Managers context since it directly affects the profitability of the company consequently.
Vegetables are an essential commodity for all social and economic class of society.There are very high demands for the vegetables.Sri Lanka households, low-income, high-income and middle households tend to consume below the recommended amounts vegetables. . It is being perishable in nature cannot be stored for a long time. Therefore, there has to be a constant supply of vegetables to meet its demand
National institute of higher education system is providing training and devel...Royal Ceramics Lanka PLC
This assignment is based on type of the National Institute of Higher Education System is providing training and development in sri lanka, now is planning to start a degree providing school for the institute. Therefore it is need to communicate with the public. That means target market which is students and parents
This report provides an analysis Merit and the demerits of investing in the Colombo Stock Market (CSE), including the process to follow for share trading and monitoring. And evaluation of the current and prospective Profitability, liquidity and financial stability of business sectors.
The market analysis is very important to Grubway foreign restaurants. The analysis explained about the marketing and consumer behavior. The small micro environment of forces are five major forces of company, competitors, customers, suppliers and marketing intermediaries otherwise the macro environment analysis the seven major forces political, economic, social & culture, technological, ethical, ecological and legal.
The assignment analysis about the potential local brand of Nature‟s Secrets and Forever which satisfy the consumers. Also, the brands are the good competitive advantage compare with other local and foreign brands.
This report provides how to manage the business environment. The report includes management competences and skill. What are the management layers and which is suitable to Mr.Fonseka’s. main managerial competencies that manager should develop to operate a successful business, leadership identification and type of motivation suitable.
This report provides how to create and manage a new venture and its risks. The report include who is called an entrepreneur and what are the characteristics of the entrepreneur and entrepreneur requires to understanding how to create and manage a new venture and its risks. main managerial competencies that entrepreneurs should develop to operate a successful business, opportunity identification, principles of opportunities, sources of opportunities and the main Dimensions of screening process.
This report provides an analysis and evaluation current of the prospective culture, business environment, consumer purchasing behaviors and dimension of the Germany’s cultures. Because, the cultural factors analysis are important to Nolimit. The fashion chain of Nolimit should to expand to Germany. The report also examines the fact that the analysis business opportunities in Germany.
The assignment is explined a clear macro environment analysis, product stereo analysis and media strategy analysis for new expand to India, where we selected the appropriate adaptation decision according to the macro environment analysis. The forecasting for a new expansion will be success of energy drinks.
Developments required to improve our gymnasium based on the customer opinion ...Royal Ceramics Lanka PLC
This research is about the fitness and customer satisfaction on services provided by our Gym centre. I prepared a questionnaire relating to the topic and distributed that questionnaire to 30 existing members and 30 potential customers to collect data. From the gathered data of a sampling group we made various analyses with spss software. From the analysis we found some conclusions, findings and those are included in this project
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Strategic marketing plan for slt megaline for the year 2015
1.
2. • Sri Lanka Telecom is over 150 years trusted services,.
• SLT provides facilities and services in the areas of Voice, Data & Video.
• The blue chip of SLT’s group companies’ annual turnover about Rs.66 billion
• SLT PLC has achieved the profit over Rs.36 billion in 2013
• The SLT group has customer base of over 6 million including Multinational
Corporation, Large and Small Corporate, Public sector, Retail and Domestic
customers
• The two main shareholders of Sri Lanka Telecom PLC
– Sri Lankan government - 49.5%
– Global Telecommunication Holdings N.V. of Netherlands - 44.98%
3. • Vision - All Sri Lankans seamlessly connected with world class
information, communication and entertainment services.
• Mission - You're trusted and proven partner for innovative and exciting
communication experience delivered with passion, quality and
commitment.
4. Rs.12,000
Rs.7,000
Rs.11,000
Rs.10,000
Mega home or
Mega office
Mega home or
Mega office
Mega home or
Mega office
Crystal clear voice
Offer of voice, broadband and Peo TV services through a single line
Island wide network coverage
Low initial charge.
Discounted IDD calls and free Value Added Service (VAS) bundles
Call charges are reduced after 3rd minute.
5. • Sales are highest, but the rate of growth is slowing down
• Product differentiation & Product improvements
• High profits for those with high market share
6. Primary competitors Secondary competitors Possible new competitors
Lanka Bell CDMA
Dialog CDMA
Suntel CDMA
Citylink CDMA
Dialog
Etisalat
Mobitel
Airtel
Hutch
Tritel Services (Pvt) Ltd
7. Megaline Lanka Bell Dialog CDMA
Product packages Postpaid
Prepaid
Broadband
Peo Tv
Postpaid
Prepaid
Broadband
Postpaid
Prepaid
Broadband
Rental Rs.310.00 Rs.320.00 Rs.300.00
Customer base by 2013 1,071,246 786,454 212,000
Technology ADSL2+, VDSL2, 4G
LTE, FTTH, Wi-Fi
WiMAX, 4G LTE, Wi-
Fi
WiMAX, 4G LTE, Wi-
Fi
Distribution Network Teleshops, Abans,
Singer, Softlogic
Abans, Singer Abans, Singer, Softlogic
Promotional tools Free umbrella or
travelling beg, price
reduced at December
at, Facebook
TV , website, Print
media, direct marketing
Sponsorship, Facebook,
website, Print media.
8. Company Product
No of subscribers
(2013)
Market Share of Fixed
connection (2013)
Sri Lanka Telecom Megaline, Citylink CDMA 1,571,309 57%
Lanka Bell Limited Lanka Bell CDMA 786,454 30%
Dialog Axiata PLC
Dialog CDMA, Suntel
CDMA
349,837 13%
Total 2,707,600 100%
Sri Lanka
Telecom
PLC
57%
Lanka Bell
Limited
30%
Dialog
Axiata PLC
13%
Market share
Citylink
18.14%
SLT
Fixedline
57%
Megaline
38.86%
9. Strength
• High Brand reputation among the public
• Island wide network
• High-performing cable equipment (4G, Crystal
clear voice)
• Strong financial stability & Fixed investment
• Financial capability carryout new campaigns and
invest in R & D.
Opportunities
• Government develops technological
infrastructure.
• Connection termination is less by using the multi
package of SLT
• Telecommunication industry is in a growth
increasing sales potential.
Threats
• Increasing mobile connections reduce
the fixed line connection.
• Technological enhancement of
competitor – Dialog 4G
Weakness
• Not enough sales teams to initiate personal
selling.
• Communication tools ineffective
• Higher financial resources needs to
introduce or improve the technology
10. • Political
Influenced by TRCSL, Increase in development, Increase in Taxes
• Economic
Carrier opportunities, Per capita GDP, Country development increasing the VAT reduce
the customer affordability.
• Social
Increase Telephone density, Increase in living standards and urbane lifestyle,
• Technological
Availability of management information systems, other electronic repair services
connection, Increase the broadband
• Ecological
Eco friendly activities
• Ethical
Advertisements do no affect the customers and competitors
• Legal
Consumer law, Employment law, Entry of new competitors has controlled
11. SLT expects to increase its revenue by the multiple packages of Megaline. SLT has
achieved Rs 18 Billion revenue for Megaline for the financial year of 2013.
Therefore, it expects a higher sales turnover for the year 2015, comparatively then
the previous financial year. The sales objective has set as
“To achieve a Megaline revenue of Rs 22 Billion for the financial
year of 2015 in all island”
12. Converting new single connection and existing single connection customers to
Double connection customer base by 15% and Triple Play connection customer
base by 10%.
To increase the market share of Megaline by 15% within next three years.
15% Conversions from the competitor to Megaline connection in 2015
13. Geographic Rural, Urban
Demographic Residential, Business
Psychographic Life Style
Behavioral Usage, Loyalty
Home customers
• Domestic users
Business customers
• Multi-national & enterprise
customers
• Public sector institutions
• Other operators/ wholesale
customers
• SME and retail customers
14. High service quality
Low service quality
Low PriceHigh Price
Megaline
Lanka Bell
CDMA
Citylink CDMA
Dialog CDMA
Suntel CDMA
15. 1. Product Strategy
Core Product - Voice
Actual Product - Broadband, PEO TV
Augmented Product - Free repairing services
2. Pricing Strategy
SLT used promotional pricing strategy to attracts more customers during April and
December.
Penetrating pricing strategy is appropriate to Increase the multiple connection &
obtaining potential consumers.
3. Distribution strategy
Teleshops – 36
Regional offices - 34
Maintenance centers – 22
Contact centers - 7
Bill Payments
16. 4. Promotional Strategy
Sales promotion PR activities Free Gift
Radio, TV Personal selling Facebook, Twitter & website
17. 5. Physical evidence strategy
• Staff Uniform
• Website design
• Labels, pennants, and other printed information
• All SLT outlets and vehicles place SLT Logo
6. Process Strategy
• Consumers can send the online application and attached the relevant supporting
documents.
• The regional office staffs do a feasibility checking and inform to the customer.
• Customers can make the online payment.
7. People Strategy
• Well educated and experienced staff
• Interpersonal and communication skills of staff
• Training and development programs to enhance the skills
• Rewards and Compensations
• Good relationship building and team work
18. Description Amount (Rs) Percentage
Revenue 22,000,000,000 100%
Expenditure
Operating cost 12,250,000,000 55.68%
Distribution expense 4,150,500,000
18.87%
Financial cost 2,116,900,000
9.62%
Total expenditure 18,517,400,000 84.17%
Profit before tax 3,482,600,000
Income tax expense 956,520,000
4.35%
Net profit 2,526,080,000 11.48%
Budget Assumption
The budgeting method will be done using Objective and Task method.
19. Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Situational analysis
Image analysis
Internal
communication
Corporate magazine
Public relations
Sponsor – Rugby
Sales promotion
TV Advertisement
Online campaign
Outdoor
20. Monitoring
• Conduct sales meetings – weekly
& monthly
• Monthly sales reports
• Quarterly review
• Annually review
• Motivating the SLT customer
service officers
• Customer research & analysis
Evaluation
• Time period of each activity.
• Staff confidence levels to
achieve the action plan.
• Positive perception and
motivation of the staff.
• Mail and e-mail surveys
• Communications audits
• Telephone surveys
• PR audits
• CRM
• Database searches