Audi is a German automaker known for its "Vorsprung durch Technik" motto, meaning "Advancement through Technology." Founded in 1909, Audi is headquartered in Germany and is a subsidiary of Volkswagen AG, which owns 99.55% of Audi. Audi sells executive class, sports, and SUV vehicles worldwide and is represented in 110 countries. The company aims to lead in innovation and establish new standards through creativity and commitment to customers.
An end-to-end analysis of Audi's branding and marketing strategies. The analysis focuses on the company's launch, history, brand evolution, and efficiency in capturing customer loyalty. Future branding and corporate strategies are also evaluated against the current regime as a comparison to competitors within the market.
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
General motors' exit from indian marketSagar Ghosh
After a long but unprofitable stint at India's automobile market, General Motors has finally decided to wind up its sales operations, as well as sell off one of its two manufacturing units. What led to this sudden decision? Who is at fault and for what reasons? Who all are affected? What will be the effect of this and who is going to suffer the most? View this brief presentation to find out !!!!
Presentation on BMW.
Group number: 02.
Group Name: Pioneer.
Course: Operations Management.
Dept. of Human Resource Management.
Jatiya Kabi Kazi Nazrul Islam University, Bangladesh.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
In the Fall of 2015 Fitchburg State University's Interactive Media Project Design class partnered with hummel International a sportswear company based in Denmark to create a media plan for their U.S.A. relaunch.
Reviews the major alternatives open to business executives during mergers, and the associated post-merger returns for companies adopting each of the three main alternatives.
The research suggests that the choice of corporate brand strategy is value relevant, and may play an important role in facilitating a smooth process of post-merger integration.
An end-to-end analysis of Audi's branding and marketing strategies. The analysis focuses on the company's launch, history, brand evolution, and efficiency in capturing customer loyalty. Future branding and corporate strategies are also evaluated against the current regime as a comparison to competitors within the market.
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
General motors' exit from indian marketSagar Ghosh
After a long but unprofitable stint at India's automobile market, General Motors has finally decided to wind up its sales operations, as well as sell off one of its two manufacturing units. What led to this sudden decision? Who is at fault and for what reasons? Who all are affected? What will be the effect of this and who is going to suffer the most? View this brief presentation to find out !!!!
Presentation on BMW.
Group number: 02.
Group Name: Pioneer.
Course: Operations Management.
Dept. of Human Resource Management.
Jatiya Kabi Kazi Nazrul Islam University, Bangladesh.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
In the Fall of 2015 Fitchburg State University's Interactive Media Project Design class partnered with hummel International a sportswear company based in Denmark to create a media plan for their U.S.A. relaunch.
Reviews the major alternatives open to business executives during mergers, and the associated post-merger returns for companies adopting each of the three main alternatives.
The research suggests that the choice of corporate brand strategy is value relevant, and may play an important role in facilitating a smooth process of post-merger integration.
Developing a Corporate Acquisition StrategyKenny Ong
*Key elements involved in developing an acquisition initiative that will meet corporate growth objectives
*Fine-turning an acquisition strategy that will increase the probability of creating shareholder value
*Effective ways of conducting a search campaign that will result in finding attractive opportunities
This presentation basically based on Economics and Management field. It contains about history,logo (branding), organization cultures, Motivational of Employees , Grouping & Teaming of Employees,Leadership Styles , and Social Responsibility of the Organization.
created by : -
⦁ S.Sujeewanandh - IT 14227714
⦁ B.Saravana Prasanth - IT 14237300
⦁ P.Aravinth - IT 14236793
⦁ S.Yugeshwar - IT 14226106
This presentation describes the history and marketing strategies adopted by Audi to sustain its position in the market. It also shows through a case study that how important it is for an organization to have loyal customers.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
2. Introduction
• is defined as Vorsprung Durch Technik, which means
PROGRESS TO TECHNOLOGY.
• Founded by August Horsh on the 16th day of July, 1909 in
Zwickay, Germany.
• Its headquarters is situated in Ingolstadt, Bavaria, Germany.
• It is currently a subsidiary of Volkswagen AG which holds
99.55% of the total stakes of Audi since 1966 after its
purchase from its former owner Daimler-Benz.
• Audi is represented in 110 countries worldwide and since
2004, Audi has been selling its products in the Indian market.
3. MISSION
is an internationally reowned manufacturer of high-
quality cars. Our success has been achieved through
creativity, commitment and the ability to generate
enthusiasm. The wishes and emotions of our customers are
the guiding principle behind our every action. We strive to
lead the way in the field of innovation. We aim to establish
new standards to substantiate our brand claim of. . .
4. The Life Cycle
• ’s sales in 2010, of the Audi Executive class was 6,59,748.
Its in its maturity stage of its life cycle.
• The total sales of the sports class was 29,697. The sports range
of Audi is its premium segment in which cars are worth around
500,000 USD. This segment of Audi is in its growing stage.
• The SUV range of Audi sold 2,03,541. The SUV range has not
been able to acquire the major market position due to stiff
competition from the main rivals Porsche, BMW, Mercedes-
Benz and the SUV king, Land Rover. Thus it is at its peak
level of the product life cycle.
5. The Categories
manufactures automobiles in 3 categories, which are-
• The Executive Class
1. Audi A4
2. Audi A5
3. Audi A6
4. Audi A7
5. Audi A8 (Full-size Luxury Car)
7. ‘s Sport Utility Vehicle (SUV) Range
1. Audi Q3
2. Audi Q5
3. Audi Q7
8. Ensuring Sales
has maintained enormous sales after being aquired by
Volkswagen Aktiengesellschaft (AG).
Audi ensures its sales by promoting its brand and its cars
through-
1. Promoting the brand in Rallies and Races.
2. Audi is the major car which is used in major movies.
3. Sponsoring major soccer clubs, baseball and basketball teams.
4. The Audi Mileage Marathon and Audi e-tron.
5. Promotes through video games
9. Are they related to each other??
• Technology
• Price
• Designs
• Engines
• Selection criteria
10. SWOT Analysis Audi
Strengths
• Brand Reputation.
• Technology, creativity and innovation.
• Large panel of products.
11. SWOT Analysis Audi
Weakness
• Doesn't operate on the huge scale.
• Concentrates only on the high class market.
• No subvention for higher models (A6, A8).
12. SWOT Analysis Audi
Opportunity
• new emerging markets of China and India.
• Growth in new car sales in the Asian market.
• Positive impact of FDI.
• Extend loan tenor to 84 months.
13. SWOT Analysis Audi
Threats
• Giant competitors.
• Impact of recession.
• Economic slowdown.
• Higher subventions offered by competitors.