The document outlines the four primary types of e-commerce: B2C, B2B, C2B, and C2C. It discusses the advantages and disadvantages of e-commerce for both customers and businesses, highlighting aspects such as cost-effectiveness, convenience, and privacy concerns. Additionally, it touches on the future of e-commerce in India.

1. MARKETING MANAGEMENT
TYPES,ADVANTAGES AND
DISADVANTAGES OF E-COMMERCE,
FUTURE OF E-COMMERCE IN INDIA.
Presenting By :- Sanjay Kumar k

2. E-COMMERCE

3. TYPES OF E-COMMERCE
There are 4 basic types of e-
commerce:

4. 1. Business-to-Consumer (B2C)

5. 2.Business-to-Business (B2B)

6. 3. Consumer-to-Business (C2B)

7. 4.Consumer-to-Consumer (C2C)

8. The Advantages of E-commerce
 Cost Effective
 Higher Margin
 Better Productivity
 Quick Comparison
 Economy Benefit

9. The Disadvantages of E-
commerce
 Security
 Scalability of System
 Integrity on Data and System
 Products People
 Customer Service and Relation
Problem

10. E-Commerce Advantages for
Customers
 Convenience.
 Time saving
 Options, options, options!
 Easy to compare.
 Easy to find reviews
 Coupons and deals.

11. E-Commerce Advantages for
Businesses
 Rise in sales.
 24/7, 365 days.
 Expand business reach
 Recurring payments made easy.
 Instant transactions.

12. E-Commerce Disadvantages
for Customers
 Privacy and security.
 Quality.
 Hidden costs.
 Delay in receiving goods
 Need access to internet.
 Lack of personal interaction.

13. E-Commerce Disadvantages
for Businesses
 Security issues.
 Credit card issues.
 Extra expense and expertise for e-
commerce infrastructure.
 Sufficient internet service.
 Constant upkeep

14. The Future of E-Commerce in
India