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ROI, CRO & USP
Return on investment (ROI) reflects the benefits an investor gains relative to the costs of their investment, with a higher ROI indicating more favorable returns. Conversion rate optimization (CRO) involves systematic strategies to improve website performance using analytics and user feedback, focusing on metrics like conversion rate and bounce rate. Common reasons for CRO failure include lack of overall strategy, goal confusion, and premature termination of testing.
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ROI, CRO & USP
- 2. Return on investment(ROI) is the benefit to an investor resulting from an investment of some resource. A high ROI means the investment gains compare favorably to investment cost. WWW.SURJEETTHAKUR.COM
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- 6. WWW.SURJEETTHAKUR.COM Conversion Rates - Forexample- A site with 5000 visitors and 50 conversions has a conversion rate of 1%.
- 7. WWW.SURJEETTHAKUR.COM • A structuredand systematic approach to improving the performance of your website • Informed by insights—specifically, analytics and user feedback • Defined by your website’s unique objectives and needs (KPIs) • Taking the traffic you already have and making the most of it Conversion Rate Optimization Is…
- 8. WWW.SURJEETTHAKUR.COM • Call toAction (CTA) • Conversion Funnel - Home page > search results page > product page > checkout. • A/B or Split Testing • Multivariate Testing (MVT) A Few Key Terms…
- 9. WWW.SURJEETTHAKUR.COM • Total Conversions •Conversion Rate • Bounce Rate • Exit Rate • Average Time on Site • Average Page Views CRO Metrics…
- 10. WWW.SURJEETTHAKUR.COM • No OverallStrategy • Goal Confusion • Ending Early • Ignoring Traffic CRO Fails
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