E-commerce involves the buying and selling of goods and services over electronic systems like the internet. There are different types of e-commerce including business to business, business to consumer, consumer to business, and consumer to consumer. Key components of successful e-commerce include catalog/product display, branding, warehouse operations, marketing, fulfillment, and shipping. Branding establishes an image through advertising which is growing in India, especially digital advertising. Mobile advertising is also an important type of e-commerce that utilizes different ad formats like text, banners, videos on mobile phones and apps.

1. Presenter : Basavanna

2. Agenda
• What is E-Commerce
• Types of E-Commerce
• Top Indian E-commerce players
• What is Branding
• Mobile Advertisement

3. What is E-Commerce
The buying and selling of
products and services by
businesses and consumers
through an electronic medium,
without using any paper
documents. E-commerce is
widely considered the buying
and selling of products over the
internet.

4. Categories of E-Commerce
E-Commerce
B2B (Business to Business)
B2C (Business to Consumer)
C2B (Consumer to Business)
C2C (Consumer to Consumer)

6. Key Components to E-Commerce Success
Catalog
&
product
display
Branding
Warehouse
operations
Marketing
Fulfillm
ent
Shipping

7. Branding
Branding is all of the ways to establish an image of the company or
products etc in customers’ eyes.
Branding can be done through Advertising by as follows

8. • Advertising expenditure in India is expected to grow at 10% to
reach Rs61,204 crore in 2017 over 2016.
• Television is largest Ad spending medium with 8% growth rate.
• Digital is fastest medium with 30% growth rate.

9. Mobile Advertisement
Mobile advertising is a form of advertising via mobile (wireless)
phones or other mobile devices.
M Commerce is the next generation E-Commerce.
Types of Mobile Ads
 Text Ads
 Banner Ads
 Interstitial Ads
 Video
 Native Ads
 Ad Messenger Ads

10. Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S.
dollars)

11. • Mobile phone penetration in India set to rise to 85-90%
by 2020
• 500 million mobile internet users by 2017.
• Pre-paid smartphone users spend nearly 72% of their
time to access online content.
• Only 15% of their time is spent on making voice calls.
• A user has on an avg 29 apps in his smart phone.
• Installed apps are higher than uninstalled apps per
month.
• On an avg 8 new apps will be installed and 7 apps will be
uninstalled every month.
http://economictimes.indiatimes.com