This document defines e-commerce and outlines its history and types. E-commerce involves purchasing and selling goods online and has evolved from early electronic funds transfers and electronic data interchange between companies in the 1970s-1980s to the widespread use of the internet for information publishing and online shopping in the 1990s. The main types of e-commerce are business-to-business, business-to-consumer, consumer-to-consumer, consumer-to-business, and mobile commerce. The document also discusses the top e-commerce players in India and provides advantages and disadvantages of e-commerce.

1. BY :
KESHAV SHARMA
KOMAL

2. WHAT IS E-COMMERCE?
 E-commerce is more than just buying and selling
products online.
 It is the purchasing , selling & exchanging goods
and services over computer network or internet
through which transactions or terms of sale are
performed electronically.

3. BRIEF HISTORY OF E-COMMERCE
 1970s: Electronics Funds Transfer(EFT)
 Late 1970 and early1980s: electronics data
interchange (EDI) for E-Commerce within
companies
 1990s: The world wide web on the internet provides
easy to use technology for information publishing
and dissemination

4. DISTRIBUTION CHANNEL
SUPPLIER CUSTOMER
DISTRIBUTOR RETAILER
SUPPLIER CUSTOMER
E-COMMERCE
TRADITIONAL
CHANNELS

5. WHY USE E-COMMERCE ?
 Saves time & efforts
 Good discounts & lower prices
 Low entry cost
 Reduces transaction costs
 Access to the global market
 Secure market share

6. TYPES OF E-COMMERCE
 Business to Business (B2B)
 Business to Consumer (B2C)
 Consumer to Consumer (C2C)
 Consumer to Business (C2B)
 Mobile Commerce (M-commerce)

7. BUSINESS TO BUSINESS (B2B)
 It consists of largest form of Ecommerce. This model
defines that Buyer and seller are two different entities. It
is similar to manufacturer issuing goods to the retailer or
wholesaler.
 For Example- DELL assembles it’s product in spite of
manufacturing it by own.

8. BUSINESS TO CONSUMER (B2C)
 Business-to-consumer e-commerce, or commerce
between companies and consumers, involves
customers gathering information; purchasing physical
goods or receiving products over an electronic network.
 For Example- Online Classes

9. CONSUMER TO CONSUMER (C2C)
 Consumer-to-consumer (C2C) is simply commerce
between private individuals or consumers.
 C2C e-commerce is a convenient way for
consumers to buy and sell goods without getting in
their cars and driving to a store.
 For Examples-
Advertisement of personal
services over the internet.

10. CONSUMER TO BUSINESS (C2B)
 Consumer to Business (C2B) is the most recent E-
Commerce business model. In this model,
individual customers offer to sell products and
services to companies who are prepared to
purchase them. This business model is the
opposite of the traditional B2C model.
 For Example-
naukari.com

11. M-COMMERCE
 M-commerce (mobile commerce) is the
buying and selling of goods and services
through wireless technology-i.e., handheld
devices such as cellular telephones.
 For example :
 Mobile Ticketing
 Mobile Banking

12. ADVANTAGES OF
E-COMMERCE
 No checkout queues
 Cheaper product & services
 Easy access 24 hours a day
 No need of physical company set-ups
 Easy to start and manage a business
 No need to handle currency notes

13. DISADVANTAGES OF
E-COMMERCE
 Lack of personal interaction
 Unable to examine products personally
 Not everyone is connected to the Internet
 Delay in receiving goods
 Online fraud is increasing
 Cannot bargain or negotiate

14. E-COMMERCE IN INDIA
 The e-commerce market in India is estimated to
grow from $10 billion every year to between
$ 70 - 260 billion every year by 2025.
 It is also estimated that the e-commerce market is
about 57% from small towns and the balance from
the largest metros.
 The most popular use of e-commerce is on travel
websites, which is done by about 70% of all e-
commerce consumers in India.

15. GROWTH OF E-COMMERCE (GLOBAL)

17. TOP E-COMMERCE PLAYERS IN
INDIA
 Flipkart
 Amazon India
 Snapdeal
 Ebay India
 Paytm