This document outlines the topics covered in a presentation on e-commerce and e-business. It discusses e-commerce fundamentals, e-business infrastructure, the e-commerce environment, supply chain management, e-marketing, customer relationship management, change management, analysis and design of m-commerce, and the management of m-commerce services. The goal is to provide an introduction to key concepts in e-business and e-commerce.

2.  This video is presented by USEP's BSCS student
Renato P. Arante under Mr. ND Arquillano as a
partial fulfillment for Elective 4 -E-Commerce :
 Introduction to e-business and e-commerce
 E-commerce Fundamentals
 E-business Infrastructure
 E-environment
 Supply Chain Management
 E-marketing
 Customer relationship Management
 Change Management
 Analysis and Design: M-commerce
 Management of Mobile commerce services

3. Introduction to E-Business and E-
commerce
 The buying and selling products through the use of
internet.
 An electronically mediated financial transactions
between organizations and customers.

4. E-commerce Fundamentals
 user experience.
 It can be argued that everything else is secondary.
 Solid ‘on-site search’ functionality
 You need good-quality metadata to make it work properly.
 Well-defined information architecture
 Studies have shown that most people are ‘cognitive misers’. In
plain English: people don’t like to think. Keep this in mind
when wireframing your site.

5. E-Business Infrastructure
 The architecture of hardware, software, content and data
used to deliver e-business services to employees,
customers as well as partners

6. E- Environment
 Risk Factors of E-Commerce Environment
 Risk
 The overarching risk to any business doing online transactions
is not having an overall E-commerce strategy, especially when
it comes to the compliance requirements of which a merchant
may or may not fully understand or even be aware.
 Availability
 lack of which is a big risk to an E-commerce

7.  Performance
 . Network utilization—as the single weakest link can
cause the entire environment to respond poorly.
 Scalability
 Scalability for an E-commerce site or environment could
mean different things to different merchants.
 Security
 Vital issue for both users. Viewed as the safety for both
users vital information

8. Supply Chain Management

9. E- Marketing
Enticing web surfers to your site and, once there, to entice
them into becoming a customer.

10. E- Marketing Priorities
 We divide web site marketing into three primary
divisions:
 Enticing visitors (non-customers) to come to the site
 Converting visitors (non-customers) into customers
 Site Effectiveness

11.  The benefits of E-Marketing include:
 Speed
 Ease and Efficiency
 Low Cost
 Targeted

12. Customer Relationship
Management
 Customer relationship management (CRM) is a
widely implemented model for managing a company’s
interactions with customers, clients, and sales
prospects. It involves using technology to organize,
automate, and synchronize business processes—
principally sales activities, but also those
for marketing, customer service, and technical
support..

13.  Benefits of Customer Relationship Management
 Quality and efficiency
 Decrease in overall costs
 Increase Profitability

14. Change Management
 It is an approach to shifting individuals, teams and
organizations from current state to a desired future
state.

15. Analysis and Design: M-
commerce
 Imagine for a moment that you owned a small corner
store. As a conventional retailer, your potential market
would extend to your immediate geographic region.
 Now imagine some technology became available that
would open up your reach to a much larger audience.
 The mobile industry today is rapidly growing because
of its design , functionality and its services to the
consumer.

16. Management of M-commerce
Services
 The emerging issues in mobile commerce is the
emerging wireless LANs and 3G/4G wireless networks,
personalized content management, implementation
challenges in m-commerce, futuristic m-commerce
services