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e-commerce 
Presented by:- 
Subrat Sarkar 
Saurabh Sharma 
ICBM-SBE 
Hyderabad
Introduction 
E-COMMERCE 
• It is commonly known as “Electronic Marketing ” 
• It consists of buying and selling goods and services 
over an electronic system such as internet . 
• E commerce is the process of purchasing , selling & 
exchanging good and services over computer network 
or internet through which transactions or terms of sale 
are performed electronically.
History of e-commerce 
1970s=Electronic Fund Transfer (EFT) 
 used by banking industry to exchange account 
information over secured network 
1980s=Electronic Data Interchange(EDI) 
 used by company or business to transfer data 
from one business to another 
1990s=the World Wide Web(WWW) 
 internet provide easy to use technology for 
information publishing and Dissemination 
 Cheaper to do business
Types of e-commerce 
1.Business to business(B2B) 
2.Business to consumer(B2C) 
3.Business to employee(B2E) 
4.Consumer to consumer(C2C) 
5.Business to government(B2G) 
6.Government to consumer(G2C) 
7.Mobile commerce
Market size of e-commerce 
India has an internet user base of about 250.2 million 
as of June 2014 and the growth rate is 20% per year
Numbers of buyers in India
Top E- commerce in India
Backward and forward integration
Porter’s Five Forces
Key success factors for E-Commerce 
Branding 
A brand is a belief and the most powerful thing. The reason 
why you decide to pay higher price without any problem. 
USP 
USP stands for Unique Selling Proposition. How do you 
differentiate your business from others? What are the 
product differentiators? 
Store Experience 
A good store experience is a must have 
for Ecommerce success. If your cart or design sucks, 
nothing is going to help to convert better.
Key success factors for E-Commerce 
Customer Retention 
A business is never going to be a success without the army 
of Loyal Customers. Customer retention is helpful to get 
more sales and to build your brand. A loyal customer not 
only buys from you but he also spreads the good words in 
his network. 
Multi-Channel Marketing 
There are opportunities lying everywhere in Internet. Some 
businesses are making millions from Facebook. Some 
businesses are killing their competition with Search Engine 
Marketing. 
The mantra is to spread your reach everywhere. It’s not that 
hard with Internet.
RISKS AND UNCERTAINITY 
Search engine optimization risk 
Google changes its search engine algorithms and your 
website traffic drops by 50 percent overnight. 
Hosting risk 
Your website hosting company suffers a series of failures 
and your stores are offline for hours. 
Price competition risk 
Your largest competitor drops prices by 30 percent and 
your sales suffer.
RISKS AND UNCERTAINITY 
Shipping risk : A container load of products from an 
overseas supplier is stuck in customs because of a 
change in policy or an error in the shipping manifest — 
you have little inventory to sell. 
Marketplace risk :You sell products on Amazon that it 
does not carry but it suddenly sources the products 
itself, at a much lower price. 
Supplier risk : Your top-selling product line is suddenly 
pulled from the market and you are faced with a huge 
loss of revenue.
Future of e Commerce in India 
India's e-commerce market, which stood at $2.5 billion 
in 2009, reached $8.5 billion in 2012 and rose 88 per 
cent to touch $16 billion in 2013. The survey estimates 
the country's e-commerce market to reach $56 billion 
by 2023, driven by rising online retail.
THANK YOU

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E commerce industry analysis

  • 1. e-commerce Presented by:- Subrat Sarkar Saurabh Sharma ICBM-SBE Hyderabad
  • 2. Introduction E-COMMERCE • It is commonly known as “Electronic Marketing ” • It consists of buying and selling goods and services over an electronic system such as internet . • E commerce is the process of purchasing , selling & exchanging good and services over computer network or internet through which transactions or terms of sale are performed electronically.
  • 3. History of e-commerce 1970s=Electronic Fund Transfer (EFT)  used by banking industry to exchange account information over secured network 1980s=Electronic Data Interchange(EDI)  used by company or business to transfer data from one business to another 1990s=the World Wide Web(WWW)  internet provide easy to use technology for information publishing and Dissemination  Cheaper to do business
  • 4. Types of e-commerce 1.Business to business(B2B) 2.Business to consumer(B2C) 3.Business to employee(B2E) 4.Consumer to consumer(C2C) 5.Business to government(B2G) 6.Government to consumer(G2C) 7.Mobile commerce
  • 5. Market size of e-commerce India has an internet user base of about 250.2 million as of June 2014 and the growth rate is 20% per year
  • 6. Numbers of buyers in India
  • 7. Top E- commerce in India
  • 8. Backward and forward integration
  • 10. Key success factors for E-Commerce Branding A brand is a belief and the most powerful thing. The reason why you decide to pay higher price without any problem. USP USP stands for Unique Selling Proposition. How do you differentiate your business from others? What are the product differentiators? Store Experience A good store experience is a must have for Ecommerce success. If your cart or design sucks, nothing is going to help to convert better.
  • 11. Key success factors for E-Commerce Customer Retention A business is never going to be a success without the army of Loyal Customers. Customer retention is helpful to get more sales and to build your brand. A loyal customer not only buys from you but he also spreads the good words in his network. Multi-Channel Marketing There are opportunities lying everywhere in Internet. Some businesses are making millions from Facebook. Some businesses are killing their competition with Search Engine Marketing. The mantra is to spread your reach everywhere. It’s not that hard with Internet.
  • 12. RISKS AND UNCERTAINITY Search engine optimization risk Google changes its search engine algorithms and your website traffic drops by 50 percent overnight. Hosting risk Your website hosting company suffers a series of failures and your stores are offline for hours. Price competition risk Your largest competitor drops prices by 30 percent and your sales suffer.
  • 13. RISKS AND UNCERTAINITY Shipping risk : A container load of products from an overseas supplier is stuck in customs because of a change in policy or an error in the shipping manifest — you have little inventory to sell. Marketplace risk :You sell products on Amazon that it does not carry but it suddenly sources the products itself, at a much lower price. Supplier risk : Your top-selling product line is suddenly pulled from the market and you are faced with a huge loss of revenue.
  • 14. Future of e Commerce in India India's e-commerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88 per cent to touch $16 billion in 2013. The survey estimates the country's e-commerce market to reach $56 billion by 2023, driven by rising online retail.