This document discusses various tools that can be used for market analysis. It outlines factors in the micro and macro environment that can affect an organization. These include competition in the micro environment and broader political, economic, social, technological, and environmental factors in the macro environment. The document also discusses analyzing an organization's strengths, weaknesses, opportunities, and threats (SWOT analysis). Additional tools covered include product analysis, portfolio analysis using the Boston Matrix, competitor analysis, and evaluating trends in the marketplace.
