Marketing management 01
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Marketing management involves choosing target markets and maintaining profitable customer relationships. It is defined as the art and science of creating, delivering, and communicating superior customer value. The key aspects of marketing management are understanding customer needs and wants, developing appropriate products and services to meet those needs, determining pricing, and promoting and distributing offerings to maximize value for both customers and the organization. Marketing orientations have evolved from a production focus to a customer-centric approach centered on delivering value.
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Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Similar to Marketing management 01
Marketing for the 21st Century
This presentation is about Marketing for the 21st Century, the subject of
Marketing Management. This tells us about the core values and subject matter
or in a net shell i can say that the summery of Marketing Management.
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Best Regards,
Mohammed Naveed Haider Khawaja
E-Mail: naveedtaji@gmail.com
Blog: http://naveedtaji.blogspot.com
Profile: http://naveedtaji.hi5.com
Quote:
Expect nothing, live frugally on surprise. (Alice Walker)
Marketing intro
This document provides an overview of key concepts in marketing, including:
1. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current customers through delivering satisfaction.
2. It outlines the marketing process and explains the importance of understanding customers and the marketplace using concepts like needs, wants, demands, products, value, satisfaction, exchange and relationships.
3. It discusses marketing management orientations like the production, product, selling, and marketing concepts and identifies the marketing mix of product, place, promotion, and price as elements of a customer-driven marketing strategy.
4. It describes customer relationship management and strategies for building lasting relationships like lifetime customer value and share of customer.
Chapter 1 Creating And Capturing Customer Value
This document defines marketing and discusses the marketing process. It explains that marketing involves understanding customer needs, designing a customer-driven strategy to deliver value, building relationships, and capturing value from customers. The document also discusses trends like digitalization, globalization, and the importance of ethics. It emphasizes satisfying customer needs over selling and defines key concepts like the marketing mix, segmentation, value propositions, and customer relationship management.
Dr. V. Ramadevi, Department of Management.
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
Introduction to marketing management-1.pdf
This document defines key marketing terms and concepts. It begins by defining market, marketing, and marketing management. It then provides definitions of marketing from the AMA and Philip Kotler. Marketing management is explained as planning and executing ideas, goods, and services to create value for customers. The goals of marketing are to attract new customers and keep current customers. Several marketing philosophies are outlined, including the production, product, selling, marketing, and societal concepts. The marketing process and core concepts around needs, products, value, exchange, and markets are also summarized.
Marketing - Chapter 1
The document provides an overview of marketing concepts including defining marketing as a process of creating value for customers and building relationships to capture value in return. It outlines the marketing process and discusses understanding customer needs and the marketplace. It also identifies elements of a customer-driven marketing strategy and different marketing management orientations that guide strategy. Finally, it discusses building customer relationships through customer relationship management.
322 marketing concept
This document discusses different philosophies and concepts in marketing, including the production, product, selling, marketing, and societal marketing concepts. It defines key marketing terms like needs, wants, demand, market segmentation, and customer relationship management. The goal of marketing is to attract new customers by promising superior value and keep current customers satisfied to build profitable long-term relationships.
L1 introduction to marketing mm i
Marketing involves creating, communicating, and delivering value to customers. It is a business process of planning, pricing, promoting, and distributing products to satisfy customer needs. The key aspects of marketing include understanding customer needs and wants, identifying target markets, creating value for customers, and managing relationships. Effective marketing requires coordinating an organization's marketing mix of product, price, place, and promotion.
Chapter 1.pdf
This document summarizes key concepts from the marketing textbook "Principles of Marketing" by Philip Kotler and Gary Armstrong. It discusses the definition of marketing as managing profitable customer relationships by creating value for customers. It outlines the five steps of the marketing process as understanding customer needs, designing a customer-driven strategy, implementing an integrated marketing program, building customer relationships, and capturing value from customers. It also discusses marketing management orientations, relationship building, and the changing marketing landscape including trends like digital marketing and globalization.
Marketing management basics
This document provides an overview of basic marketing concepts. It defines marketing as the economic process of exchanging goods and services between producers and consumers. It describes the concepts of needs, wants, and demands, and how marketing aims to understand customer wants in order to influence demand. The document also discusses the key differences between selling and marketing, and outlines several marketing concepts including the production concept, product concept, selling concept, and marketing concept. It concludes by defining the marketing mix and its key elements known as the 4Ps of marketing.
Unit-1.pptx
The document provides an introduction to marketing concepts. It defines marketing according to the American Marketing Association as creating and delivering value for customers and managing relationships. It discusses the evolution of marketing approaches from production-oriented to customer-oriented. It also outlines key marketing concepts like the marketing mix, exchange relationships, segmentation, and environmental analysis tools like PEST and SWOT.
chapter-1.pdf
This document provides an overview of marketing concepts and frameworks. It discusses key topics such as:
- Definitions of marketing as managing profitable customer relationships and obtaining what individuals and organizations need through value exchange.
- The marketing process of understanding customer needs, designing strategies to meet them, implementing plans, building relationships, and capturing value.
- Frameworks for understanding customers including needs, wants, demands and market offerings.
- Guiding philosophies for marketing strategies such as the production, product, selling, marketing and societal concepts.
- Elements of an integrated marketing plan including the 4Ps and developing customer relationships through value, satisfaction and relationship building programs.
Fundamental Of Marketing For Orientation
The document provides an overview of fundamental marketing management concepts. It defines marketing and discusses the marketing mix (product, price, place, promotion). It explains concepts like segmentation, target markets, customer value and satisfaction. Marketing is presented as a process of understanding customer needs and delivering superior value compared to competitors. The document also distinguishes between marketing and selling orientations.
The marketing process
Marketing involves creating value for customers and building relationships to capture value in return. The marketing process includes understanding customer needs and market offerings, developing a customer-driven strategy to select target customers and a value proposition, implementing an integrated marketing program using the marketing mix, and building customer relationships through superior value and satisfaction. The goal is to create loyal, profitable customers and maximize customer lifetime value and share of the customer relationship to build customer equity for the company.
Marketing - Philip Kotler Ch 1
This document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
Chap1
The document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants, with the goal of profit. It focuses on delivering customer satisfaction.
- Marketing addresses core concepts like products/services, value, exchange, and markets. It aims to satisfy needs, wants, and demands.
- Marketing management implements programs to create exchanges and achieve organizational goals through demand management and profitable customer relationships.
- The marketing concept focuses on target market needs and delivering superior satisfaction compared to competitors.
Lecture 1
The document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants, with the goal of profitably delivering customer satisfaction.
- Core concepts include products/services, value/satisfaction, exchange/transactions, needs/wants, and markets.
- Marketers must understand what motivates consumers by addressing their needs, wants, and demands. They must also provide products/services that satisfy these needs and wants.
- Modern marketing involves attracting and retaining customers through relationships and exchanges to achieve organizational goals.
Pride2e basic ch01
This document provides an overview of marketing concepts including defining marketing, understanding customers and target markets, the marketing mix of product, price, place, and promotion, satisfying exchange relationships, the marketing environment and concept, managing customer relationships, the importance of marketing management, and the role of marketing in business and society. It discusses key topics such as the evolution of marketing orientation, implementing the marketing concept, relationship marketing and CRM, the components of value, and controlling marketing activities for effectiveness and efficiency.
Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Effective marketing is important as it allows companies to put products in the hands of targeted customers. Marketing evolves from focusing on production to developing customer-centric philosophies like relationship marketing. The key aspects of marketing include understanding markets, the marketing mix of product, price, place, and promotion, and using both push and pull strategies to create demand.
Introduction to Marketing Management (1).ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Marketing is important for all organizations because it allows them to effectively put products in the hands of targeted customers. Marketing evolves from focusing on production to developing customer-centric philosophies like relationship marketing. The key aspects of marketing include understanding markets, the marketing mix of product, price, place, and promotion, and using both push and pull strategies to create demand.
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Marketing management 01
- 1. MARKETING MANAGEMENT Ms. Kiran Sharma K.J.Somaiya Institute of Management Studies and Research
- 6. Selling is only the tip of the iceberg “ There will always be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed is to make the product or service available.” Peter Drucker
- 7. What is Marketed? Goods Services Events & Experiences Persons Places & Properties Organizations Information Ideas
- 9. Structure of Flows in a Modern Exchange Economy
- 20. A MARKET People or Organizations Money to Spend Willingness to Spend Needs to Satisfy Market
- 22. The marketplace isn’t what it used to be… Changing technology Globalization Deregulation Privatization Customization Consumer resistance Competition
- 24. Company Orientations Production Selling Marketing Product
- 28. The Selling and Marketing Concepts Contrasted
- 30. The Four P’s
- 31. The Four Ps Marketing Mix The Four Cs Customer Solution Customer Cost Communication Conven- ience Product Price Promotion Place