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BASIC MARKETING 
CONCEPTS 
BY- 
•SHAALVII SHARMA 
• SRISHTI DIXIT 
•SAKSHI SHUKLA
“The term Marketing is defined 
as a social and managerial 
process by which individuals 
and groups obtain what they 
nee...
GOODS 
SERVICES 
EXPERIENCES EVENTS 
PERSONS 
PLACES 
PROPERTIES 
ORGANIZATIONS 
INFORMATION 
IDEAS
Marketplace 
Physical 
Store 
Marketspace 
Digital 
Internet 
Metamarket 
Cluster of 
complementary 
products 
Spread acro...
SOCIETY BUSINESS ECONOMY CUSTOMER
Employment 
Increase 
in 
National 
Income 
Increase in 
Standard 
of living
Profit 
Maximization 
Decrease in 
distribution cost
Helpful in less 
developed economy
Satisfaction of 
various needs and 
wants of the 
customer
GOODS— 
Physical goods 
SERVICES— 
LAWYER DOCTOR 
,EDUCATION 
EVENTS— 
commonwealth 
games , Ipl 
PLACES— 
KERELA 
PROPERT...
THE PRODUCTION COCEPT 
 Consumer will 
favour those 
products that are 
widely available 
and low in cost. 
 Therefor in...
THE PRODUCT CONCEPT 
 Consumer will favour 
those products that offer 
the most quality 
performance and 
features 
 The...
THE SELLING CONCEPT 
 Consumers, if left 
alone, will not 
buy enough of 
company’s 
products. 
 Therefore, 
promote sal...
MARKETING CONCEPT 
“ LOVE THE CUSTOMER , NOT THE PRODUCT ” 
Consumers 
Produce it 
Market it 
Learn what they want 
Sell w...
“A holistic marketing concept is based 
on the development, design and 
implementation of marketing programs, 
processes a...
JAIPUR FOOT
THANK YOU
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope
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Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope

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Marketing management and the concepts ,csr,internal,integrated,relationship mktg..strategy ,importance,nature scope

  1. 1. BASIC MARKETING CONCEPTS BY- •SHAALVII SHARMA • SRISHTI DIXIT •SAKSHI SHUKLA
  2. 2. “The term Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others”
  3. 3. GOODS SERVICES EXPERIENCES EVENTS PERSONS PLACES PROPERTIES ORGANIZATIONS INFORMATION IDEAS
  4. 4. Marketplace Physical Store Marketspace Digital Internet Metamarket Cluster of complementary products Spread across a diverse set of industries Automobile www.marutitru evalue.com
  5. 5. SOCIETY BUSINESS ECONOMY CUSTOMER
  6. 6. Employment Increase in National Income Increase in Standard of living
  7. 7. Profit Maximization Decrease in distribution cost
  8. 8. Helpful in less developed economy
  9. 9. Satisfaction of various needs and wants of the customer
  10. 10. GOODS— Physical goods SERVICES— LAWYER DOCTOR ,EDUCATION EVENTS— commonwealth games , Ipl PLACES— KERELA PROPERTIES— DLF,ELDECO IDEAS—SAVE GIRL CHILD,SAVE PLANET EARTH
  11. 11. THE PRODUCTION COCEPT  Consumer will favour those products that are widely available and low in cost.  Therefor increase production and cut down costs.  And build profit through volume.
  12. 12. THE PRODUCT CONCEPT  Consumer will favour those products that offer the most quality performance and features  Therefore, improve quality, performance , and features.  This would lead to increased sales and profits.
  13. 13. THE SELLING CONCEPT  Consumers, if left alone, will not buy enough of company’s products.  Therefore, promote sales aggressively.  And, build profit through quick turnover.
  14. 14. MARKETING CONCEPT “ LOVE THE CUSTOMER , NOT THE PRODUCT ” Consumers Produce it Market it Learn what they want Sell what they want(Satisfy needs of customers)
  15. 15. “A holistic marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognize the breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution.”
  16. 16. JAIPUR FOOT
  17. 17. THANK YOU

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