The document discusses tourism marketing. It defines marketing as the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers. It notes that marketing focuses on understanding customer needs while selling focuses on existing products and profits through sales volume. The document provides examples of how to apply marketing concepts to specific tourism products like airline tickets, tours, and nonprofit organizations. It suggests identifying customer needs, estimating demand, determining pricing, and choosing appropriate marketing communications.

1. + Tourism Enterprises - Marketing Supporting website http://flickr.com/photos/chezjulia/148990573/ http://flickr.com/photos/chefranden/1020335644 /

5. + Marketing Supporting website