Interpretation In Tourism Op 08


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Interpretation In Tourism Op 08

  1. 1. Interpretation in Tourism Hillary Jenkins, Otago Polytechnic 2008
  2. 2. What is it? <ul><li>Interpretation is the means by which tour </li></ul><ul><li>guides turn factual information into something </li></ul><ul><li>more meaningful for a visitor </li></ul>
  3. 3. Definition <ul><li>interpretation is… an explanation of the natural, cultural or historic values attached to places. It enables visitors to gain insights and understanding about the reasons for conservation and ongoing protection of heritage. </li></ul>New Zealand Department of Conservation
  4. 4. Interpretation <ul><li>What is the difference between information and interpretation? </li></ul><ul><ul><li>A sound knowledge of factual information is required for interpretation but…it is more than just facts. </li></ul></ul><ul><li>Interpretation gives facts, context, elaborates on them and weaves them into stories. </li></ul>
  5. 5. Example <ul><li>Information </li></ul><ul><ul><li>The Southern Alps have formed along a tectonic plate boundary and are eroded by weather. The erosion rate and the uplift rate are very similar. </li></ul></ul>
  6. 6. Example <ul><li>Interpretation </li></ul><ul><ul><li>Colliding plates on the earth’s surface created the Southern Alps. Just as when you push two pieces of paper together they buckle, fold and rise, so does the earth. Weather is working to slow the rise of the mountains, by tearing away at them with wind, rain and snow. As much as the Southern Alps get pushed up each year, the weather wears them back down again so they stay a fairly constant height . </li></ul></ul>
  7. 7. Your turn <ul><li>Here are some facts (information) turn them into an interpretation </li></ul><ul><li>Have a look at the website for further information </li></ul><ul><li>You have 15 minutes. </li></ul>
  8. 8. Activity One <ul><li>Information </li></ul><ul><ul><li>The Yellow-eyed Penguin Trust’s 20 th anniversary conference to be held in October </li></ul></ul><ul><ul><li>Tourism Minister Damien O’Connor and Dunedin Mayor Peter Chin will open it </li></ul></ul><ul><ul><li>Focus – economic impact of wildlife and eco-tourism on Otago Peninsula </li></ul></ul><ul><ul><li>Also covers natural history and development of peninsula </li></ul></ul><ul><ul><li> </li></ul></ul>
  9. 9. Interpretation <ul><li>A key focus of the October Yellow eyed Penguin Trust’s 20 th anniversary conference, will be the economic impact of wildlife and eco-tourism on Otago Peninsula. Tourism Minister Damien O’Connor and Dunedin Mayor Peter Chin will be opening the conference which will also be looking at … </li></ul>
  10. 10. Benefits of interpretation Interpretation Environment Operators Visitors Tourism Industry
  11. 11. Benefits for a visitor <ul><li>Interpretation enhances visitor experiences by: </li></ul><ul><ul><li>Being relevant and interactive </li></ul></ul><ul><ul><li>Fulfilling their curiosity </li></ul></ul><ul><ul><li>Creating meaning </li></ul></ul><ul><ul><li>Entertaining </li></ul></ul><ul><ul><li>Provoking thought </li></ul></ul>
  12. 12. Benefits for operators <ul><li>Interpretation may enhance experiences, which leads to more satisfied customers who are more likely to: </li></ul>
  13. 13. Benefits for operators <ul><li>Promote your business through word of mouth </li></ul><ul><li>Create repeat business </li></ul><ul><li>Purchase something as a memory of the place </li></ul><ul><li>Stay longer </li></ul>
  14. 14. Benefits for operators <ul><li>Tours based on an interpretive approach can also help: </li></ul><ul><ul><li>Attract higher customer numbers </li></ul></ul><ul><ul><li>Distinguish your operation as offering something different </li></ul></ul><ul><ul><li>Encourage actions to protect the environment your business is based on </li></ul></ul><ul><ul><li>Gain more job satisfaction </li></ul></ul>
  15. 15. Environment <ul><li>Interpretation helps build a relationship between the visitor and the environment </li></ul><ul><ul><li>Evokes curiosity about the environment </li></ul></ul><ul><ul><li>Raises awareness of our unique flora, fauna and cultural history </li></ul></ul><ul><ul><li>Educates about looking after those values </li></ul></ul>
  16. 16. <ul><li>Through interpretation, understanding; </li></ul><ul><li>through understanding, appreciation; </li></ul><ul><li>through appreciation, protection </li></ul>Tilden (1977, Interpreting our heritage)
  17. 17. Activity <ul><li>Go to the blog and complete the following exercise: </li></ul><ul><ul><li>Describing a location </li></ul></ul>