SlideShare a Scribd company logo
By,
A. Prince
DEFINITION
• Marketing is communicating the value of a product, service
or brand to customers, for the purpose of promoting or
selling that product, service, or brand
MAJOR TYPES OF MARKETING
• Digital Marketing
• Internet Marketing
• Affiliate Marketing
• Multi-Level Marketing
• Global Marketing
DIGITAL MARKETING
• Digital marketing, is a type of marketing in which a business
uses purely electronic means to advertise their products and
services
• This type of marketing can be implemented through
television, the internet, and eve electronic billboards
INTERNET MARKETING
• Like its relative digital marketing, internet marketing uses
electronic means to advertise to the public
• The difference between the two is strictly internet driven
AFFILIATE MARKETING
• Affiliate marketing is a type of marketing in which online
advertisers and merchants share revenue with online
salespeople or website owners through a compensation
model that is based on certain performance measures such
as Pay per Click(PPC), sales, registrations, or a model that
combines any or all of these forms
MULTI-LEVEL MARKETING
• Multi-Level Marketing (MLM) is a marketing strategy in
which the sales force is compensated not only for sales they
generate, but also for the sales of the other salespeople that
they recruit
• This recruited sales force is referred to as the participant's
"down line", and can provide multiple levels of compensation
GLOBAL MARKETING
• Global Marketing is a form of marketing in which various
international business allies form relationships and develop
networks on a global scale
OTHER TYPES OF MARKETING
• Alliance Marketing
• Ambush Marketing
• Call to Action (CTA)
Marketing
• Close Range Marketing
(CRM)
• Cloud Marketing
• Community Marketing
• Content Marketing
• Cross-media Marketing
• Database Marketing
• Direct Marketing
• Diversity Marketing
• Evangelism Marketing
• Freebie Marketing
• Free Sample Marketing
• Guerrilla Marketing
IMPORTANCE OF MARKETING
• Getting Word Out
• Higher Sales
• Company Reputation
• Healthy Competition
GETTING WORD OUT
• For a business to succeed, the product or service it
provides must be known to potential buyers
• Without marketing, your potential customers may never be
aware of your business offerings and your business may not
be given the opportunity to progress and succeed
HIGHER SALES
• As awareness becomes a reality, it is also the point where
new customers start to spread the word, telling friends and
family about this amazing new product they discovered
• Your sales will steadily increase as the word spreads
• Without employing marketing strategies, these sales may not
have ever happened; without sales, a company cannot
succeed
COMPANY REPUTATION
• The success of a company often rests on a solid reputation
• Marketing builds brand name recognition or product recall
with a company
• As your reputation grows, the business expands and sales
increase
HEALTHY COMPETITION
• Without competition, well known companies would continue
to sell while lesser known companies or new companies
would stand little chance of ever becoming successful
• Marketing facilitates the healthy competition that allows
small businesses and new businesses to be successful enter
and grow in the marketplace
QUOTES ON MARKETING
• The aim of marketing is to know and understand the
customer so well the product or service fits him and sells
itself
- Peter Drucker
• Marketing is a contest for people's attention
- Seth Godin
• Business has only two functions - marketing and innovation
- Milan Kundera
CONCLUSION
• A marketing program that gives your company the best
chance is a healthy mix of different forms of marketing, such
as website development, public relations, print and
broadcast advertising, design and printing for all print
materials, trade shows and other special events
Thank You

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STEPIC Innovations 2026 futurism publications
 

Marketing types and importance

  • 2. DEFINITION • Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand
  • 3. MAJOR TYPES OF MARKETING • Digital Marketing • Internet Marketing • Affiliate Marketing • Multi-Level Marketing • Global Marketing
  • 4. DIGITAL MARKETING • Digital marketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services • This type of marketing can be implemented through television, the internet, and eve electronic billboards
  • 5. INTERNET MARKETING • Like its relative digital marketing, internet marketing uses electronic means to advertise to the public • The difference between the two is strictly internet driven
  • 6. AFFILIATE MARKETING • Affiliate marketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click(PPC), sales, registrations, or a model that combines any or all of these forms
  • 7. MULTI-LEVEL MARKETING • Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit • This recruited sales force is referred to as the participant's "down line", and can provide multiple levels of compensation
  • 8. GLOBAL MARKETING • Global Marketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale
  • 9. OTHER TYPES OF MARKETING • Alliance Marketing • Ambush Marketing • Call to Action (CTA) Marketing • Close Range Marketing (CRM) • Cloud Marketing • Community Marketing • Content Marketing • Cross-media Marketing • Database Marketing • Direct Marketing • Diversity Marketing • Evangelism Marketing • Freebie Marketing • Free Sample Marketing • Guerrilla Marketing
  • 10. IMPORTANCE OF MARKETING • Getting Word Out • Higher Sales • Company Reputation • Healthy Competition
  • 11. GETTING WORD OUT • For a business to succeed, the product or service it provides must be known to potential buyers • Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed
  • 12. HIGHER SALES • As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered • Your sales will steadily increase as the word spreads • Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed
  • 13. COMPANY REPUTATION • The success of a company often rests on a solid reputation • Marketing builds brand name recognition or product recall with a company • As your reputation grows, the business expands and sales increase
  • 14. HEALTHY COMPETITION • Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful • Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace
  • 15. QUOTES ON MARKETING • The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself - Peter Drucker • Marketing is a contest for people's attention - Seth Godin • Business has only two functions - marketing and innovation - Milan Kundera
  • 16. CONCLUSION • A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events