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- 1. Presentation On Consumer Preferencein Home Product and Top FMCG A Comparative Study In . Faculty guide : Dr. K. K. Patra Director, RIMS, Rourkela Presented by: Sagar Ranjan Das Reg. No. -1806260051 MBA,3rd Semester
- 2. Contents • Introduction • BriefCompany Profile • Division Of Future Group • Product Category • Organisational Structure • Objective of the Study • Review of Literature • Research Design • Research Methodology • Data Analysis • Major Findings • Suggestions • Future Scope of the Study • Limitation • Conclusion • Bibliography
- 3. Introduct ion• Retail refersto the activity of selling goods or services directly to consumers or end-users. • Retail goods can be sold through stores, kiosks, or even by mail or the Internet. Retail businesses can include grocery, drug, department and convenient stores. Service related businesses such as beauty salons and rental places are also considered retail businesses. • Retailing in India accounts for over 10% of the country’s Gross Domestic Product (GDP) and around 8% of the employment (Source: IBEF). • The retail sector in India is dominated by the unorganized retail trade, where unorganized trade forms around 93% of the overall trade. This is in contrast with the developed countries where the organized retail industry accounts for almost an average of more than 80% of the total retail trade. This highlights a lot of scope for further penetration of organized retail in India. (Source: IBEF)
- 4. •The Retail marketin India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent - 25 per cent per annum, which is likely to boost revenues of FMCG companies. Revenues of FMCG sector reached Rs 3.4 lakh crore (US$ 52.75 billion) in FY18 and are estimated to reach US$ 103.7 billion in 2020. The sector witnessed growth of 16.5 percent in value terms between July-September 2019; supported by moderate inflation, increase in private consumption and rural income. (Source: IBEF) • When it comes to the consumption the consumer preference plays a vital role in the market as it directly influence the buying behavior of a consumer to a certain product or service.
- 5. Brief Company Profile InternshipLocation: Big Bazaar, Esplanade One, Bhubaneswar Parent Company : Future Group Type : Hypermarket Industry : Retail Founded : 2001 Founder : Shri. Kishore Biyani Area Served : India Headquarters : Mumbai, Maharashtra Big Bazaar Stores : 285 nos. in 135 cities across India Divisions : Future Retail Limited., Future Lifestyle Fashion Limited., Future Consumer Enterprise Limited., Future Innoversity Limited., Future Supply Chains Limited., Future Brands Limited., Future Capital Holdings Limited, Future Style Lab. KISHORE BIYANI, Founder, Future Group
- 6. Divisions of Future GroupFuture Retail Limited Future Lifestyle Fashion Limited Future Consumer Enterprise Limited Future Innoversity Limited Future Supply Chains Limited Future Brands Limited Future Capital Holdings Limited Future Style Lab.
- 7. Product categoryFOOD BAZAAR FASHION BIG BAZAAR GENERAL MERCHANDISING COP HPC PROCESS FOODS FARM FRESH BAKERY APPARELS FOOT WARE FASHION ACCESSO RIES ELECTRONICS TOY BAGGAGE HOME Staple,Pulse, Spices Personal care, Home Care Biscuits, Chocolates, Snacks, Noodles etc. Milk, Soft Drinks Baked food Electronic Appliances Kids Toy, ESPB Bags Home Appliances Consumer Non-Durables Consumer Durables
- 8. Organizational Structure Store Manager BigBazaar Store Asst. Store Manager Sales HR CSD VM Administration Warehouse Cash Food Bazaar GM FBB DM ADM TL TM HR Manger DM CSD TL Loyalty TL VM Manager Supervisor Security Cash Manager Safety House keeping TL Supervisor Head Cashier TM DM ADM TL TM
- 9. Objective of the study 1.To identify the most preferred brand across category. 2. Comparison of Big Bazaar’s home product with respective competing brands. 3. To update the Merchandise Percentage Manual (MPM). 4. Finding a way for optimal utilization of BAY/RACK/SELF.
- 10. Review of Literature• IrudayaRajan (2006) explained the changing economic conditions of Indian, stated that according to the population report, there are 192 million families in India, of which around 6 million families collectively have annual earnings of about INR 2,15,000. Further, 75 million households have yearly income that ranges from INR 45,000 to INR 2,15,000. The author opined that Indian could manage to pay more on entertainment, food and beverages and nightlife, as they started to receive high packages. • Ramanathan V and Hari K (2008) examined the structural changes in Indian retail market from organized to unorganized. They expressed that nearly 20 million middle class families in the rural India have the same purchasing power as their metropolitan counterparts. The researchers have identified that there are rich as well as poor people residing both in urban and rural India. In this context, the authors suggest that it would be wise to set up organized retail outlets in rural areas of the country
- 11. Review of Literature• PetrC. Verhoer, Kannan P.K., Jeffrey Inman J. (2015) opined that retail has witnessed a sea change in the last decade. The change was led by the introduction of online, mobile and social platforms. Last decade has seen multi-channel retailing, whereas today it is omni-channel retailing. Omni-channel retailing has taken a wide perspective on various channels and how consumers are influenced and move from one channel to another in product search and purchasing process. The paper discussed the same, conceptually and was later supported by research on multichannel retailing. • Elenora Pantano, Harry Timmermans (2014) in their paper "What is Smart for retailing?" expressed that last decade has witnessed greater interest in the concept of smart cities from researchers and policy makers as well, however no much attention has been paid to find the extent to which retailing may be considered under the smart city planning. The authors also expressed that retailing in fact has capacity to radically innovate using several available technologies. As application of advanced technology comes well under smart city concept, policy makers may consider modern retailing as an enabler for smart city phenomenon. The authors identified the factors to be considered smart for retailing on the lines of application of smart technology and challenges retail may face in adopting smart technology.
- 12. Data analysis byFrequency Tabulation Sales Report analysis with category wise and brand wise With the outcome prepared Questionnaire Primary Data Collection with the help of Organised Close Ended Questionnaire Findings Data Input in Excel Research Design
- 13. Research Methodology• Sample Size= 56 x 14 = 784 nos. (56 sample points are collected across 14 categories.) • Sampling Techniques: • Random Sampling • Data Collecting Methods • Sales Report Analysis • Close Ended Questionnaire with Ranking • Personal Interview to the walk-in-customer • Analysis : • Frequency Tabulation
- 14. Data Analysis :Sales Report AGARBATTI 202636.59 ATTA 911926.91 BISCUITS AND COOKIES 1789635.07 BAKED FOOD 551911.3 CHOCOLATE 805935.28 COFFEE 245719.03 COSMATIC 4621620.01 DEO 1091348.95 DRY FRUITS 1483752.07 EDIBLE OIL 3010141.42 FABRIC CARE 2150172.58 GHEE 488336.49 HEALTH DRINK 1683995.45 HEALTH FOOD 632685.17 HOME CARE 1776511.17 HONEY 80378.68 INSECT REPELLENT 500516.73 INSTAN FOOD & MIX 900074.36 MILK PRODUCT 2068600.39 NOODLES 939823.46 ORAL CARE 954996.79 PAPAD 93939.79 PICKLE 173179.18 ROOM & CAR FRESHNER 87195.17 SAUCES & SPREADS 1405352.54 SNACKS 709047.71 SOFT DRINK 1963953.37 SPICES 1229340.65 TEA 865239.6 Grand Total 33417965.91 ATTA 911926.91 BISCUITS AND COOKIES 1789635.07 BAKED FOOD 551911.3 COFFEE 245719.03 GHEE 488336.49 AASHIRVAAD 559907.74 BISK FARM 148040.27 BAKER STREET 8311.68 BRU 49344.84 AMUL 91737.33 24 MANTRA 16104.55 BRITANNIA 560056.06 BAULI 20343.64 FRESH & PURE 17627.88 ANIK 83376.97 GOLDEN HARVEST 209517.97 CADBURY 92246.12 BRITANNIA 44906.53 NESCAFE 167741.05 DALDA 13336.76 KOSH 13696.57 DUKES 46139.95 MIO AMORE 373995.07 SUNRISE 9760.43 DEVI 33240.2 PATANJALI 19659.59 MC VITIES 103844.66 MONGINIS 1699.4 TATA 1244.83 DURGA 18704.77 RISHTA 92040.53 PARLE 371743.6 PARLE 341.98 FRESH & PURE 138141.93 THE GREEN EARTH 999.96 PATANJALI 5075.85 PILLSBURY 24916.8 NOODLES 939823.46 GOWARDHAN 57909.64 SUNFEAST 187642.14 TASTY TRAET 77396.2 KOKA 20562.21 PATANJALI 51888.89 SAUCES & SPREADS 1405352.54 TASTY TRAET 230454.19 MAGGI 490703.49 AMUL 12566.49 UNIBIC 44392.23 HEALTH DRINK 1683995.45 TOP ROMAN 28536.83 SPICES 1229340.65 BORGES 5064.04 ABBORT 9478.06 PANDA 2300.17 AASHIRVAAD 6000.26 BRAGG 15854.29 HOME CARE 1776511.17 AMUL 3931.28 PATANJALI 2893.85 CATCH 96290.86 BRITANNIA 60288.17 CLEAN MATE 354396.76 BOOST 22862.84 PRIME 27266.53 24 MANTRA 26969.59 DELMONTE 57131.95 COLIN 42387.35 BOURNVITA 178417.14 SUNFEAST 248474.81 EVEREST 206695.01 FRESH & PURE 7808.75 CLEAR MATE 200084.84 COMPLAN 74324.89 TASTY TRAET 12492.5 CSPICESS 3576.92 CSPICESS 68581.84 DETTOL 206690.87 ENSURE 12013.17 TOP RAMAN 91739.65 GOLDEN HARVEST601354.42 FUN FOOD 166885.28 EXO 10321.45 GLUCON D 298832.92 WAI WAI 14853.42 GRIHASTHI 35915.63 HEALTHKART 17736.46 HARPIC 229890.57 HORLICKS 920674.71 EDIBLE OIL 3010141.42 KEYA 22815.27 HEINZ 6179.58 MR MUSCLE 24482.34 PEDIASURE 163460.44 AADHAR 9689.56 MDH 46464.41 KISSAN 345656.75 MYSST 14976.33 BERTOLLI 46919.5 MOTHER EARTH 59008.79 MAGGI 83112.67 NIMYLE 72452.65 TEA 865239.6 BORGES 95331.76 RUCHI 86551.42 MOTHER'S 6170.91 ODONIL 214329.99 AGNI 33116.28 DHARA 431279.24 SANGI'S KITCHEN 35011.43 MUM'S 17239.63 PRIL 22728.02 ECO VALLEY 7319.78 DOUBLE HIRAN 97541.82 THE GREEN EARTH 2686.64 NILONS 363.81 PRIM 27495.85 FRESH & PURE 106950.11 ENGINE 109298.27 NUTELLA 74922.82 SCOTCH BRIGHT 147804.95 KARMIQ 8443.08 FRESH & PURE 581185.48 SNACKS 709047.71 PRIME 116615.55 VIM 208469.2 MARVEL 20013.07 FIGARO 29905.94 ACT II 135141.99 PRIYA 6951.08 ORGANIC IND 43534.57 FORTUNE 545905.19 BINGO 55020.09 SANGI'S KITCHEN 145122.25 PICKLE 173179.18 PANCHAMRIT 20625.67 FREEDOM 98955.58 CORNITOS 17644.31 SUNDROP 42552.2 MOTHER'S 54035.07 RED LEBEL 222192.19 KARMIQ 185934.9 HALDIRAM 139588.98 TASTY TRAET 54186.92 NILONS 27141.33 BROKE BOND 51038.75 NUTELLA 13861.21 PRABHUJI 63002.27 VEEBA 24937.39 PRIME 45058.84 TATA 328748.62 OLEEV 248892.12 TASTY TRAET 233273.01 WEIKFIELD 69423.71 PRIYA 39984 TWININGS 23257.48 PATANJALI 37953.94 TOO YUMMI 65377.06 TASTY TRAET 6959.94 SAFFOLA 262853.14 SUNDROP 214633.77
- 15. Continuing… FREQUENCY TABLE -ATTA T1 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 AASHIRVAAD 41 13 0 0 0 1 1 368 1 24 MANTRA 6 11 25 3 6 2 3 270 2 GOLDEN HARVEST 1 13 14 17 6 2 3 248 3 KOSH 0 1 9 11 13 14 8 170 5 PATANJALI 4 8 4 5 17 14 4 199 4 RISHTA 0 1 4 16 6 18 11 155 7 THE GREEN EARTH 4 9 0 4 8 5 26 158 6 0 50 100 150 200 250 300 350 400 AASHIRVAAD 24 MANTRA GOLDEN HARVEST KOSH PATANJALI RISHTA THE GREEN EARTH ATTA From the data it is found that AASHIRVAAD is most preferred brand followed by 24 mantra, the home product in this segment GH and KOSH got the rank 3 and 5 respectively .
- 16. FREQUENCY TABLE –BISCUIT & COOKIES T2 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 BRITANIA 31 14 3 3 3 0 2 339 1 PARLE 18 15 15 4 3 1 0 318 2 TASTY TREAT 1 3 18 15 8 5 6 215 3 SUNFEAST 1 4 10 9 18 9 5 194 4 BISK FARM 3 4 3 10 14 14 8 178 5 MC VITIES 1 3 5 9 6 21 11 157 7 CADBURY 1 13 2 5 4 7 24 165 6 0 50 100 150 200 250 300 350 400 BRITANIA PARLE TASTY TREAT SUNFEAST BISK FARM MC VITIES CADBURY BISCUIT & COOKIES From the data it is found that BRITANIA is most preferred brand in this segment followed by PARLE the home product in this segment TASTY TREAT got the rank 3 and MC VITIES got the least preferred brand.
- 17. 0 50 100150 200 250 300 350 FRESH & PURE AMUL ANIK GOWARDHAN PATANJALI DEVI DURGA GHEEFREQUENCY TABLE - GHEE T3 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 FRESH & PURE 14 21 2 7 4 2 2 280 2 AMUL 26 11 7 1 2 2 3 300 1 ANIK 1 2 15 8 7 10 9 176 4 GOWARDHAN 1 0 4 12 21 11 3 163 7 PATANJALI 5 3 7 14 10 5 8 192 3 DEVI 0 8 10 6 5 14 9 174 5 DURGA 5 7 7 4 3 8 18 171 6 From the data it is found that Amul is most preferred brand in this segment followed by FRESH & PURE: the home product in this segment. Gowardhan ghee is ranked as the least preferred brand in this segment.
- 18. FREQUENCY TABLE –HOME CARE T4 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 CARE MATE 31 14 3 3 3 0 2 339 1 HARPIC 18 15 15 4 3 1 0 318 2 MR. MUSCLE 1 3 18 15 8 5 6 215 3 NIMYLE 1 4 10 9 18 9 5 194 4 COLIN 3 4 3 10 14 14 8 178 5 PRIL 1 3 5 9 6 21 11 157 7 GIFFY 1 13 2 5 4 7 24 165 6 0 50 100 150 200 250 300 350 400 CARE MATE HARPIC MR. MUSCLE NIMYLE COLIN PRIL GIFFY HOME CARE From the data it is found that CARE MATE is most preferred brand followed by HARPIC. Here the home product has a market dominance in this segment because of it’s attracting offer (1+1offer). PRIL and GIFFY are ranked as the least preferred brand.
- 19. FREQUENCY TABLE -NOODLES T5 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 MAGGI 38 12 0 0 2 1 0 346 1 YIPPEE 9 29 11 1 2 1 0 304 2 TOP RAMAN 0 2 18 17 8 3 5 205 3 PRIME 3 0 13 13 11 9 4 193 4 KOKA 0 2 4 7 19 10 11 148 5 WAI WAI 1 2 3 10 6 17 14 140 7 TASTY TREAT 1 6 4 5 5 11 21 141 6 0 50 100 150 200 250 300 350 400 MAGGI YIPPEE TOP RAMAN PRIME KOKA WAI WAI TASTY TREAT NOODLES From the data it is found that MAGGI is most preferred brand followed by YIPPEE, the home product in this segment TASTY TREAT got the rank 6th . The main reason behind this is the brand loyalty is high in this segment.
- 20. FREQUENCY TABLE -SPICES T6 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 GOLDEN HARVEST 22 19 1 2 3 2 7 301 2 EVEREST 19 16 12 5 1 1 2 316 1 CATCH 5 7 21 14 6 3 0 262 3 RUCHI 4 6 7 15 14 7 3 218 4 MDH 3 3 4 8 17 16 5 179 5 GRIHASTI 1 2 5 5 10 19 14 146 6 SANGI'S KITCHEN 2 3 6 7 5 8 25 146 6 0 50 100 150 200 250 300 350 GOLDEN HARVEST EVEREST CATCH RUCHI MDH GRIHASTI SANGI'S KITCHEN SPICES From the data it is found that EVEREST is most preferred brand followed by GOLDEN HARVEST, the home product in this segment. The main reason behind this is the wide range of Whole Spices in this segment. Another home brand SK (Premium Product) got the least position in this segment.
- 21. FREQUENCY TABLE -SAUCE & SPREADS T7 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 KISSAN 2825 0 1 0 2 0 354 1 MAGGI 1416 8 8 5 1 4 287 2 TASTY TREAT 6 4 1714 7 4 4 240 3 SANGI'S KITCHEN 0 1 9 1915 9 3 193 5 PRIME 6 6 8 5 17 10 4 213 4 FUNFOOD 1 4 3 6 7 24 11 150 6 WEIKFIELD 1 2 10 4 5 5 29 139 7 From the data it is found that KISSAN is most preferred brand followed by MAGGI, the home product in this segment TASTY TREAT and SK got the rank 3 and 5 respectively. 0 50 100 150 200 250 300 350 400 KISSAN MAGGI TASTY TREAT SANGI'S KITCHEN PRIME FUNFOOD WEIKFIELD SAUCE & SPREADS
- 22. 0 50 100150 200 250 300 350 FRESH & PURE FORTUNE DHARA SAFFOLA OLEEV SUNDROP KARMIQ EDIBLE OILFREQUENCY TABLE – EDIBLE OIL T8 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 FRESH & PURE 20 19 2 4 1 7 2 299 2 FORTUNE 27 14 8 1 1 2 2 326 1 DHARA 0 3 17 23 5 5 2 222 3 SAFFOLA 5 10 6 10 13 7 4 222 3 OLEEV 2 2 5 8 17 13 8 168 5 SUNDROP 1 3 8 6 8 17 12 159 6 KARMIQ 0 4 9 3 10 4 25 144 7 From the data it is found that FORTUNE is most preferred brand followed by FRESH & PURE, the home product in this segment. The main reason behind this is the PRICE it provide through FUTURE PAY which is more pocket friendly than others. Another home brand KARMIQ (Premium Product) got the least position in this segment.
- 23. FREQUENCY TABLE -TEA T9 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 TATA TEA 38 14 0 0 0 0 1 351 1 RED LEBEL 7 20 19 4 1 1 1 286 2 FRESH & PURE 1 7 17 9 10 6 3 215 3 MARVEL 1 6 8 16 10 8 4 197 4 ORGANIC IND 1 2 5 4 18 11 12 148 6 AGNI 3 1 4 14 6 17 8 163 5 TWININGS 2 3 0 6 8 10 24 124 7 0 50 100 150 200 250 300 350 400 TATA TEA RED LEBEL FRESH & PURE MARVEL ORGANIC IND AGNI TWININGS TEA From the data it is found that TATA TEA is most preferred brand in this segment followed by RED LEBEL. The home product in this segment FRESH & PURE got the rank 3 and TWININGS got the least preferred brand.
- 24. FREQUENCY TABLE -SNACKS T10 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 TASTY TREAT 26 14 3 2 3 2 7 309 2 HALDIRAM 24 14 13 2 1 2 1 333 1 ACT II 0 7 12 19 10 5 4 222 3 TOO YUMMY 0 4 11 13 10 12 7 192 4 PRABHUJI 2 5 5 6 21 12 6 186 5 BINGO 2 3 9 11 5 16 11 179 6 CORNITOS 3 10 4 4 7 8 21 175 7 0 50 100 150 200 250 300 350 TASTY TREAT HALDIRAM ACT II TOO YUMMY PRABHUJI BINGO CORNITOS SNACKS From the data it is found that HALDIRAM is most preferred brand in this segment followed by TASTY TREAT the home product in this segment. CORNITOS is ranked as the least preferred brand in this segment.
- 25. FREQUENCY TABLE -PICKLE T11 5 4 3 2 1 00 SUM PRODUCT RANK 1 2 3 4 5 00 MOTHER'S 37 15 2 1 1 00 254 1 NILON'S 11 13 25 4 3 00 193 2 PRIME 3 7 19 22 5 00 149 3 PRIYA 3 2 8 20 23 00 110 5 TASTY TREAT 2 19 2 9 24 00 134 4 0 50 100 150 200 250 300 MOTHER'S NILON'S PRIME PRIYA TASTY TREAT PICKLE From the data it is found that MOTHER’S is most preferred brand in this segment followed by NILON’S. The home product in this segment TASTY TREAT got the rank 4 and PRIYA ranked with the least preferred brand.
- 26. FREQUENCY TABLE -PAPAD T12 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 DNV 12 25 6 5 6 0 0 302 1 GANESH 14 16 14 7 3 0 0 301 2 MOTHER'S 21 4 15 9 5 0 0 297 3 ROZANA 4 5 6 23 16 0 0 228 4 TASTY TREAT 3 4 13 10 24 0 0 222 5 0 50 100 150 200 250 300 350 DNV GANESH MOTHER'S ROZANA TASTY TREAT PAPAD From the data it is found that DNV is most preferred brand in this segment followed by GANESH (LOCAL). The home product in this segment TASTY TREAT ranked 5th position which is least in this segment.
- 27. 0 50 100150 200 250 300 350 400 MIO AMORE TASTY TRAET BRITANIA PILLSBURY BAULI BAKERSTREET MONGINIS BAKED FOODFREQUENCY TABLE – BAKED FOOD T13 7 6 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 6 7 MIO AMORE 31 14 3 3 3 0 2 339 1 TASTY TRAET 18 15 15 4 3 1 0 318 2 BRITANIA 1 3 18 15 8 5 6 215 3 PILLSBURY 1 4 10 9 18 9 5 194 4 BAULI 3 4 3 10 14 14 8 178 5 BAKERSTREET 1 3 5 9 6 21 11 157 7 MONGINIS 1 13 2 5 4 7 24 165 6 From the data it is found that MIO AMORE is most preferred brand in this segment followed by TASTY TREAT the home product. In this segment BAKERSTREET ranked as the least preferred brand.
- 28. 0 20 4060 80 100 120 140 160 180 BRU FRESH & PURE NESCAFE SUNRISE TATA COFFEE FREQUENCY TABLE - COFFEE T14 5 4 3 2 1 SUM PRODUCT RANK 1 2 3 4 5 BRU 21 16 0 0 1 170 1 FRESH & PURE 6 7 12 8 5 115 2 NESCAFE 7 7 8 11 5 114 3 SUNRISE 1 1 9 10 17 73 5 TATA 3 7 9 9 10 98 4 From the data it is found that BRU is most preferred brand in this segment followed by FRESH & PURE the home product. In this segment SUNRISE (Kolkatta Based) ranked as the least preferred brand.
- 29. Major Findings• In ATTAsegment GH & KOSH got 3 & 5 respectively and Patanjali got the rank 4, so it is a scope for both the home product to capture the customer base in absence of Patanjali ATTA. • In SAUCE & SPREADS segment Tasty Treat & SK got 3 & 5 respectively and PRIME got the rank 4, so it is a scope for both the home product to capture the customer base in absence of PRIME. • Customers walking to this store hardly prefer to Big Bazaar’s premium brands like Sangi’s Kitchen (Spices), Kramiq (Edible Oil), Bakerstreet (Baked Food) • Care Mate ranked as the most preferred brand in Homecare Product. • Home brands like F&P(GHEE, Oil & Coffee) ,Tasty Treat (Snacks & baked food) and Golden Harvest are the second option for the customers, which means the control of top ranked product may increase the sale volume for the respective segments.
- 30. Category Brand Sale% Rank ATTA GOLDEN HARVEST 22.98 3 KOSH 1.50 5 BISCUITS AND COOKIES TASTY TRAET 12.88 3 GHEE FRESH & PURE 28.29 2 HOME CARE CLEAN MATE 19.95 1 NOODLES TASTY TRAET 1.33 6 SPICES GOLDEN HARVEST 48.92 2 SANGI'S KITCHEN 2.85 6 SAUCES & SPREADS TASTY TRAET 3.86 3 SANGI'S KITCHEN 10.33 5 EDIBLE OIL FRESH & PURE 19.31 3 KARMIQ 6.18 7 TEA FRESH & PURE 12.36 3 SNACKS TASTY TRAET 32.90 2 PICKLE TASTY TRAET 4.02 4 PAPAD TASTY TRAET 9.31 5 BAKED FOOD BAKER STREET 1.51 7 TASTY TRAET 14.02 2 COFFEE FRESH & PURE 7.17 2
- 31. Suggestio ns F &P (Ghee) GH (Spices) F & P (Edible Oil) GH(Atta) TT (Biscuit) TT (Sauce) F & P (Tea) TT (Snacks) TT (Baked Food) F & P (Coffee) CAREMATE (Home Care) TT (Pickle) KOSH (Atta) TT (Papad) TT (Noodles) SK (Spices) KARMIQ (Edible Oil) BAKERSTREET (Baked Food) LowMediumHigh Business Strength IndustryAttractiveness Invest Protect Harvest/Divest WeakStrong Average GE 9 Cell Matrix
- 32. Future Scope of theStudy Limitation of the Study In segment like ATTA and SAUCE & SPREADS the home brands ranked as 3 and 5 and other competitor brand ranked 4, so there is possibility of customer movement to the home product in absence of competitor product. It can be possible if another research will focus on the consumer preference in those 3 products considering the features of respective product. For example if customer will be asked “ which brand of Atta will you buy if there is no stock of Patanjali Atta” and if the customers are preferring any of the two brands (Golden Harvest & Kosh) than we can predict that Consumers can move. • It can give better result if sample size will be more .
- 33. Conclusio nConsumer Preference playsa vital role in the market as it directly influence the buying behavior of a consumer to a certain product or service. So the organization should more focused towards Consumer Preference. According to the analysis it can be concluded that other FMCG products are more preferable than the home product but it has potentials in a number of segment so organization should invest more and more inputs into that products so that organization will be more productive. However, Consumers have the preference in some of the Big Bazaar’s brand like Care mate, Fresh & Pure, Golden Harvest & Tasty Treat.
- 34. Bibliograp hyArticles & Journals: • Irudaya Rajan S., Population Ageing and Health in India. Background Paper Series 1, Centre for Enquiry into Health and Allied Themes, Mumbai, 2006. • Ramanathan V. and Hari K., ―Structural changes in Indian Retail market: From Unorganized to Organized‖, Indian Journal of Marketing, December, pp-34- 40, 2008. Books : • Pater C. Verhoer, Kannan P.K., Jeffrey Inman J. (2015), "From Multi-Channel retailing to Omni-Channel retailing: Introduction to the Special Issue on Multi-Channel Retailing", Journal of retailing, Vol. 91, Issue 2, pp174-181. • Eleonora Pantano, Harry Timmermans (2014), "What is Smart for Retailing?", Procedia Environmental Sciences, Vol 22 pp101-107 • Eser Telci E, Ceyda Maden et.al (2011), "The Theory of Cognitive Dissonance: A Marketing and Management Perspective", Procedia-Social and Behavioral Sciences, Vol 24, pp378-386. • Anand K.S. and Sinha P.K.., Store format, choice in an evolving market: role of affect cognition and involvement. International Review of Retail, Distribution and Consumer Research, 19(5), pp. 505- 534, 2009. Divett M., Crittenden N. and Henderson R., Actively influencing consumer loyalty, Journal of Consumer Marketing, Vol. 20 No.2, p.109, 2003. Websites : • https://www.ibef.org/industry/retail-india/showcase • https://www.futureretail.in/about-us/overview-retail.html • https://www.futuregroup.in/aboutus • https://www.futureretail.in/careers/work_with_us.html • https://www.futurelifestyle.in/about_us.html • http://foodhallonline.com/about-us/ • https://bizfluent.com/info-8698883-definition-consumer-preference.html Thank