SlideShare a Scribd company logo
KOPDAR ONLINE SHOP | 12 / 05 / 16
MARVIN GIOVANNI
CEO & Co-founder of Havehad
Studied Business & Marketing at Prasetiya
Mulya Business School.
Previous experience:
Account Executive at Lowe & Partners Indonesia.
Managing campaign production from 5 sub brand
of Sampoerna Cigarettes.
CASUAL YET CLASSY
SNEAKERS
FOR CREATIVE PEOPLE
“SNEAKERS HAVE EVOLVED FROM BEING
PURELY FUNCTIONAL TO HAVING A CULT-LIKE
AND SNEAKERS IS BECOMING A FASHIONABLE
ITEM OF DRESS IN A MAN’S ATTIRE”
- Sneakers make your feet happy, make you feel free. Come rain or shine, sneakers do just fine.
QUALITY
VERSATILITY
EXCLUSIVITY
We’re finding a balance and harmonious
combination of manmade and nature.

We use fine quality leather and rubber that will give
you an aesthetic yet comfort pairings.
2011
Diawali riset &
development, 

HAVEHAD secara
resmi dirilis pada
tanggal 3 Mei 2011
2010
Pertama kali
muncul ide bikin
brand sepatu.
Akhirnya ide ini
diputuskan jadi
bahan tugas akhir
kuliah
STORY
ANDY
NALDI
RIZAL
IKHSAN
MARVIN
PRASETIYA MULYA 2007
CHANDRA
TRIA
COLLECTIONS
KOPDAR ONLINE SHOP | 12 / 05 / 16
COLLECTIONS
KOPDAR ONLINE SHOP | 12 / 05 / 16
COLLECTIONS
KOPDAR ONLINE SHOP | 12 / 05 / 16
COLLECTIONS
COLLECTIONS
KOPDAR ONLINE SHOP | 12 / 05 / 16
COLLECTIONS
KOPDAR ONLINE SHOP | 12 / 05 / 16
COLLECTIONS
KOPDAR ONLINE SHOP | 12 / 05 / 16
COLLECTIONS
KOPDAR ONLINE SHOP | 12 / 05 / 16
COLLECTIONS
COLLECTIONS
COMMERCIAL VIDEO
KOPDAR ONLINE SHOP | 12 / 05 / 16
HVHD X VYJ

“ARGO”
HVHD X VYJ

“ARGO II”
HVHD X KINGCULA

“CAMEO AFRICAN
PATTERN”
HVHD X KOLEKTIF
COLLABORATION PROJECTS
KOPDAR ONLINE SHOP | 12 / 05 / 16
“HAVEHAD punya mimpi untuk jadi brand sneakers
Indonesia yang bisa mendunia”
DREAM
KOPDAR ONLINE SHOP | 12 / 05 / 16
OFFICIAL WEBSITE
KOPDAR ONLINE SHOP | 12 / 05 / 16
WWW.HAVEHADWORLD.COM
KOPDAR ONLINE SHOP | 12 / 05 / 16
SOCIAL MEDIA
KOPDAR ONLINE SHOP | 12 / 05 / 16
INSTAGRAM
@havehad
FOLLOW:
Explore our exclusive content
and promo through our feed!
STOCKIST
Havehad products were distributed through several stores in 6
prime cities in Indonesia and 3 big cities outside Indonesia,
including Japan, Hongkong & Singapore
KOPDAR ONLINE SHOP | 12 / 05 / 16
INSTAGRAM MARKETING
STRATEGIES EVERY BRAND
NEEDS TO KNOW
- MARVIN GIOVANNI,

HAVEHAD
5 KOPDAR ONLINE SHOP | 12 / 05 / 16
?WHY INSTAGRAM
KOPDAR ONLINE SHOP | 12 / 05 / 16
FAKTA MENARIK INSTAGRAM
DI INDONESIA
INFORMASI PENTING
- Indonesia menjadi negara yang berkontribusi
pada jumlah pengguna Instagram
terbanyak, selain Jepang dan Brasil. Di
Indonesia, pengguna aktif per bulan naik
dua kali lipat dari tahun ke tahun.
(berdasarkan data per Maret 2015)

- 89% pengguna layanan Instagram berasal
dari kalangan usia 18-34 tahun.

- Perempuan mendominasi dengan porsi
63%

- “Pamer barang yang baru dibeli” menjadi
salah satu konten yang paling banyak
diposting pengguna di Indonesia

- Sejak Septermber 2015, Instagram
membuka platform-nya kepada bisnis besar
maupun kecil di seluruh dunia dan
menawarkan solusi periklanan
SIMPLE TIPS:
KOPDAR ONLINE SHOP | 12 / 05 / 16
1. KONSISTEN UNTUK TERUS POST
KONTEN YANG RELEVAN DENGAN
TARGET PELANGGAN
2. BERI DESKRIPSI YANG MENARIK DENGAN
SINGKAT DI BIO ANDA. CANTUMKAN JUGA
LINK WEB ATAU SOCIAL MEDIA LAINNYA
UNTUK MENINGKATKAN TRAFFIC
3. SELALU KREATIF DAN BERIKAN CIRI
KHAS DI KONTEN ANDA. CIPTAKAN
HASHTAG MILIK ANDA YANG MENARIK
1
2
3
STRATEGY
NO. 1
#
WIDEN YOUR REACH
WITH INSTAGRAM
HASHTAG
Hashtags help organize and categorize
images or video content, which aids
the process of content discovery and
optimization.
KOPDAR ONLINE SHOP | 12 / 05 / 16
INSTAGRAM: “We’re always working to update the
types of photos and videos you see in Search &
Explore to better tailor it to you. Posts are selected
automatically based on things like the people you
follow or the posts you like. You may also see
Featured video channels, which are curated to include
things we think the Instagram community will enjoy.”
NETWORK,
NETWORK,
& SHOUTOUT!
- Get mentioned by your customers

- Get mentioned by your partners

- Get mentioned by your ambassadors

- Get shoutout from influencers

- Don’t forget to mention them also!
STRATEGY
NO. 2
KOPDAR ONLINE SHOP | 12 / 05 / 16
Havehad is running a campaign
called #KEYPERSON which support
men & women who has good
inspiration, reputation and good
appetite of style during their life and
career. We had collaborate with
some of creative people from
different background to represent
our shoes and the characteristic
behind the design as well.
#KEYPERSON
CAMPAIGN
KOPDAR ONLINE SHOP | 12 / 05 / 16
600k
followers
500k
followers
40k
followers
12k
followers
71k
followers
35k
followers
27k
followers
180k
followers
6k
followers
14k
followers
STRATEGY
NO. 2
STRATEGY
NO. 3
CONTENT MARKETING
KOPDAR ONLINE SHOP | 12 / 05 / 16
STRATEGY
NO. 3
#ISTAND4 PASSION AND
COURAGE
Passion should be the thing that
attracts me to become creative,
highly imaginative but also
discipline at the same time to lead
this team. Then courage drives
me forward to make all the things
happen



#CasualYetClassy
#ISTAND4
KOPDAR ONLINE SHOP | 12 / 05 / 16
STRATEGY
NO. 3
>50 orang
mengikuti konten
ini dan
mengaplikasikan
apa yang Kami
contohkan
KOPDAR ONLINE SHOP | 12 / 05 / 16
1. Awareness
terhadap Brand &
Produk meningkat
2. Interaksi tercipta
3. Sales meningkat
STRATEGY
NO. 4 INSTAGRAM COMPETITION
1. GOALS
- Meningkatkan
followers
- Memperkenalkan
produk baru
- Mempromosikan
event tertentu
- Menjaga loyalitas
followers
- dll
2. SET UP THE
CONTEST
- Jangka waktu
- Siapa yang boleh
ikut
- Bagaimana cara
ikut kontes (harus
follow kah?)
- Bagaimana
pemenang dipilih
- Berapa kali
mereka bisa ikut?
- Tema kontes
- Hadiah
3. PROMOTE
- Facebook Ads
- Instagram Ads
- Online Magazine
- Website
- Buzzer
- dll
4. MONITOR
- Statigram
- Iconosquare
STRATEGY
NO. 4
KOPDAR ONLINE SHOP | 12 / 05 / 16
6 days,
218 post,
200 follow,
3 winners
STRATEGY
NO. 5 SPONSORED ADS
KOPDAR ONLINE SHOP | 12 / 05 / 16
1. Anyone can
advertise
2. Audience
Targeting
3. Audience
Engagement
CHOOSE OBJECTIVE CALL-TO-ACTION BUTTON
STRATEGY
NO. 5
STRATEGY
NO. 5
modal iklan 100rb,
20.399 people
reached,
80++
participant,
THANK YOU
CONTACT:
Instagram: @marvgio
Email: marvin@havehadworld.com

More Related Content

What's hot

Examples Of Instagram Marketing
Examples Of Instagram MarketingExamples Of Instagram Marketing
Examples Of Instagram Marketing
Reema
 
Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit
Mohamed Mahdy
 
Beginner's Guide To Instagram Marketing
Beginner's Guide To Instagram MarketingBeginner's Guide To Instagram Marketing
Beginner's Guide To Instagram Marketing
Brandnew IO
 
INSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyondINSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyond
Adv Media Lab
 
How Businesses Can Use Instagram - Social Media Day San Diego
How Businesses Can Use Instagram - Social Media Day San DiegoHow Businesses Can Use Instagram - Social Media Day San Diego
How Businesses Can Use Instagram - Social Media Day San Diego
Jenn Herman
 
Instagram hacks for businesses 2019
Instagram hacks for businesses 2019Instagram hacks for businesses 2019
Instagram hacks for businesses 2019
Silvia Montanari
 
Cosmopolitan Instagram Marketing
Cosmopolitan Instagram MarketingCosmopolitan Instagram Marketing
Cosmopolitan Instagram Marketing
Blueprint Business Solutions Corp
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
MeetEdgar
 
The Value of Social Media
The Value of Social MediaThe Value of Social Media
The Value of Social Media
Vista Public Relations
 
Fashion Tech's Ultimate Guide to Content Marketing
Fashion Tech's Ultimate Guide to Content MarketingFashion Tech's Ultimate Guide to Content Marketing
Fashion Tech's Ultimate Guide to Content Marketing
Cristina Quitania
 
Instagram Digital Marketing
Instagram Digital MarketingInstagram Digital Marketing
Instagram Digital Marketing
GurleenKaur135
 
ThinkWhy - A Purpose-Driven Strategic Marketing & Design Company
ThinkWhy - A Purpose-Driven Strategic Marketing & Design CompanyThinkWhy - A Purpose-Driven Strategic Marketing & Design Company
ThinkWhy - A Purpose-Driven Strategic Marketing & Design Company
Kavish Shah
 
Should my business focus on instagram
Should my business focus on instagramShould my business focus on instagram
Should my business focus on instagram
Torya Primrose
 
Instagram marketing 101
Instagram marketing 101Instagram marketing 101
Instagram marketing 101
Your Freedom Project
 
Pikopi Digital Plan
Pikopi Digital PlanPikopi Digital Plan
Pikopi Digital Plan
Yanuar Risky
 
How To Get 100K Real Followers on Instagram
How To Get 100K Real Followers on InstagramHow To Get 100K Real Followers on Instagram
How To Get 100K Real Followers on Instagram
Aadil Latief
 
Webinar: 6 Instagram Experiments Worth Trying in 2021
Webinar: 6 Instagram Experiments Worth Trying in 2021Webinar: 6 Instagram Experiments Worth Trying in 2021
Webinar: 6 Instagram Experiments Worth Trying in 2021
Falcon.io
 
Digital review july 2016
Digital review july 2016Digital review july 2016
Digital review july 2016
BAM Strategy
 
Digital review november 2016
Digital review november 2016Digital review november 2016
Digital review november 2016
BAM Strategy
 

What's hot (20)

Examples Of Instagram Marketing
Examples Of Instagram MarketingExamples Of Instagram Marketing
Examples Of Instagram Marketing
 
Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit
 
Beginner's Guide To Instagram Marketing
Beginner's Guide To Instagram MarketingBeginner's Guide To Instagram Marketing
Beginner's Guide To Instagram Marketing
 
INSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyondINSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyond
 
How Businesses Can Use Instagram - Social Media Day San Diego
How Businesses Can Use Instagram - Social Media Day San DiegoHow Businesses Can Use Instagram - Social Media Day San Diego
How Businesses Can Use Instagram - Social Media Day San Diego
 
Instagram hacks for businesses 2019
Instagram hacks for businesses 2019Instagram hacks for businesses 2019
Instagram hacks for businesses 2019
 
Cosmopolitan Instagram Marketing
Cosmopolitan Instagram MarketingCosmopolitan Instagram Marketing
Cosmopolitan Instagram Marketing
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
 
The Value of Social Media
The Value of Social MediaThe Value of Social Media
The Value of Social Media
 
Fashion Tech's Ultimate Guide to Content Marketing
Fashion Tech's Ultimate Guide to Content MarketingFashion Tech's Ultimate Guide to Content Marketing
Fashion Tech's Ultimate Guide to Content Marketing
 
Instagram Digital Marketing
Instagram Digital MarketingInstagram Digital Marketing
Instagram Digital Marketing
 
ThinkWhy - A Purpose-Driven Strategic Marketing & Design Company
ThinkWhy - A Purpose-Driven Strategic Marketing & Design CompanyThinkWhy - A Purpose-Driven Strategic Marketing & Design Company
ThinkWhy - A Purpose-Driven Strategic Marketing & Design Company
 
Should my business focus on instagram
Should my business focus on instagramShould my business focus on instagram
Should my business focus on instagram
 
Instagram marketing 101
Instagram marketing 101Instagram marketing 101
Instagram marketing 101
 
Pikopi Digital Plan
Pikopi Digital PlanPikopi Digital Plan
Pikopi Digital Plan
 
How To Get 100K Real Followers on Instagram
How To Get 100K Real Followers on InstagramHow To Get 100K Real Followers on Instagram
How To Get 100K Real Followers on Instagram
 
Instagram 4 business
Instagram 4 businessInstagram 4 business
Instagram 4 business
 
Webinar: 6 Instagram Experiments Worth Trying in 2021
Webinar: 6 Instagram Experiments Worth Trying in 2021Webinar: 6 Instagram Experiments Worth Trying in 2021
Webinar: 6 Instagram Experiments Worth Trying in 2021
 
Digital review july 2016
Digital review july 2016Digital review july 2016
Digital review july 2016
 
Digital review november 2016
Digital review november 2016Digital review november 2016
Digital review november 2016
 

Similar to Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia

What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
HUB INSTITUTE
 
Naaniz 2 final
Naaniz 2 finalNaaniz 2 final
Naaniz 2 final
Anshul Maheshwari
 
Scotch & Soda
Scotch & SodaScotch & Soda
Scotch & Soda
KirtiKarvi
 
Marketing plan of CLOVIA
Marketing plan of CLOVIAMarketing plan of CLOVIA
Marketing plan of CLOVIA
Arpit jain
 
Women Entrepreneur Mohita Indrayan
Women Entrepreneur Mohita IndrayanWomen Entrepreneur Mohita Indrayan
Women Entrepreneur Mohita Indrayan
Sakshi206486
 
Max lifestyle - Lastest Fashion - Shop now.
Max lifestyle -  Lastest Fashion -  Shop now.Max lifestyle -  Lastest Fashion -  Shop now.
Max lifestyle - Lastest Fashion - Shop now.
Bhakti Dudwadkar
 
BIG BAZZAR
BIG BAZZARBIG BAZZAR
BIG BAZZAR
KarthickP44
 
Start up plan
Start up planStart up plan
Own brand promotion by sudipto
Own brand promotion by sudiptoOwn brand promotion by sudipto
Own brand promotion by sudiptosudipto sinha
 
Own brand promotion by sudipto
Own brand promotion by sudiptoOwn brand promotion by sudipto
Own brand promotion by sudipto
sudipto sinha
 
Own brand promotion by sudipto
Own brand promotion by sudiptoOwn brand promotion by sudipto
Own brand promotion by sudipto
sudipto sinha
 
Pantaloons
PantaloonsPantaloons
Pantaloons
ranajankiba
 
Entrepreneurship faculty as facilitator-shivoo
Entrepreneurship faculty as facilitator-shivooEntrepreneurship faculty as facilitator-shivoo
Entrepreneurship faculty as facilitator-shivoo
Dr. Shivananda Koteshwar
 
Ppt on Marketing strategy of Myntra
Ppt on Marketing strategy of MyntraPpt on Marketing strategy of Myntra
Ppt on Marketing strategy of Myntra
Yash Jain
 
Digital Review February 2017
Digital Review February 2017Digital Review February 2017
Digital Review February 2017
BAM Strategy
 
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
PT Petualangan Kreatif Indonesia
 
Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101
MaRS Discovery District
 
How To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches OnHow To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches On
Fanus van Straten
 
How to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-onHow to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-on
Qwiqwiq
 

Similar to Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia (20)

What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]
 
Naaniz 2 final
Naaniz 2 finalNaaniz 2 final
Naaniz 2 final
 
Scotch & Soda
Scotch & SodaScotch & Soda
Scotch & Soda
 
Marketing plan of CLOVIA
Marketing plan of CLOVIAMarketing plan of CLOVIA
Marketing plan of CLOVIA
 
Women Entrepreneur Mohita Indrayan
Women Entrepreneur Mohita IndrayanWomen Entrepreneur Mohita Indrayan
Women Entrepreneur Mohita Indrayan
 
Ankur report
Ankur reportAnkur report
Ankur report
 
Max lifestyle - Lastest Fashion - Shop now.
Max lifestyle -  Lastest Fashion -  Shop now.Max lifestyle -  Lastest Fashion -  Shop now.
Max lifestyle - Lastest Fashion - Shop now.
 
BIG BAZZAR
BIG BAZZARBIG BAZZAR
BIG BAZZAR
 
Start up plan
Start up planStart up plan
Start up plan
 
Own brand promotion by sudipto
Own brand promotion by sudiptoOwn brand promotion by sudipto
Own brand promotion by sudipto
 
Own brand promotion by sudipto
Own brand promotion by sudiptoOwn brand promotion by sudipto
Own brand promotion by sudipto
 
Own brand promotion by sudipto
Own brand promotion by sudiptoOwn brand promotion by sudipto
Own brand promotion by sudipto
 
Pantaloons
PantaloonsPantaloons
Pantaloons
 
Entrepreneurship faculty as facilitator-shivoo
Entrepreneurship faculty as facilitator-shivooEntrepreneurship faculty as facilitator-shivoo
Entrepreneurship faculty as facilitator-shivoo
 
Ppt on Marketing strategy of Myntra
Ppt on Marketing strategy of MyntraPpt on Marketing strategy of Myntra
Ppt on Marketing strategy of Myntra
 
Digital Review February 2017
Digital Review February 2017Digital Review February 2017
Digital Review February 2017
 
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
 
Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101
 
How To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches OnHow To Design a Memorable Brand That Catches On
How To Design a Memorable Brand That Catches On
 
How to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-onHow to-design-a-memorable-brand-that-catches-on
How to-design-a-memorable-brand-that-catches-on
 

More from Rein Mahatma

Wef de fi_policy_maker_toolkit_2021
Wef de fi_policy_maker_toolkit_2021Wef de fi_policy_maker_toolkit_2021
Wef de fi_policy_maker_toolkit_2021
Rein Mahatma
 
Undang undang blockchain
Undang undang blockchainUndang undang blockchain
Undang undang blockchain
Rein Mahatma
 
Legalitas blockchain dan crypto
Legalitas blockchain dan cryptoLegalitas blockchain dan crypto
Legalitas blockchain dan crypto
Rein Mahatma
 
Deloitte bitcoin-guide-corporates-investing-in-crypto-microstrategy
Deloitte bitcoin-guide-corporates-investing-in-crypto-microstrategyDeloitte bitcoin-guide-corporates-investing-in-crypto-microstrategy
Deloitte bitcoin-guide-corporates-investing-in-crypto-microstrategy
Rein Mahatma
 
Cva asset tokenization_paper_v1.2_15122019 Tokenisasi aset Swiss
Cva asset tokenization_paper_v1.2_15122019 Tokenisasi aset SwissCva asset tokenization_paper_v1.2_15122019 Tokenisasi aset Swiss
Cva asset tokenization_paper_v1.2_15122019 Tokenisasi aset Swiss
Rein Mahatma
 
Cfa cryptoasset guide to bitcoin blockchain crypto for investment professional
Cfa cryptoasset guide to bitcoin blockchain crypto for investment professionalCfa cryptoasset guide to bitcoin blockchain crypto for investment professional
Cfa cryptoasset guide to bitcoin blockchain crypto for investment professional
Rein Mahatma
 
Pub econ-working-paper-chartering-fintech-future
Pub econ-working-paper-chartering-fintech-futurePub econ-working-paper-chartering-fintech-future
Pub econ-working-paper-chartering-fintech-future
Rein Mahatma
 
Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...
Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...
Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...
Rein Mahatma
 
Studi teknologi blockchain pwc
Studi teknologi blockchain pwcStudi teknologi blockchain pwc
Studi teknologi blockchain pwc
Rein Mahatma
 
Legal statement on cryptoassets and smart contract uk jurisdiction taskforce
Legal statement on cryptoassets and smart contract uk jurisdiction taskforceLegal statement on cryptoassets and smart contract uk jurisdiction taskforce
Legal statement on cryptoassets and smart contract uk jurisdiction taskforce
Rein Mahatma
 
CBDC (Central Bank Digital Currencies) Report
CBDC (Central Bank Digital Currencies) Report CBDC (Central Bank Digital Currencies) Report
CBDC (Central Bank Digital Currencies) Report
Rein Mahatma
 
Bis cbdc research
Bis cbdc researchBis cbdc research
Bis cbdc research
Rein Mahatma
 
Custodian services bank
Custodian services bankCustodian services bank
Custodian services bank
Rein Mahatma
 
Beijing blockchain blueprint p020200715734061656739
Beijing blockchain blueprint   p020200715734061656739Beijing blockchain blueprint   p020200715734061656739
Beijing blockchain blueprint p020200715734061656739
Rein Mahatma
 
riset huawei in collaboration with oxford economics
riset huawei in collaboration with oxford economicsriset huawei in collaboration with oxford economics
riset huawei in collaboration with oxford economics
Rein Mahatma
 
Blockchain bank sentral swedia
Blockchain bank sentral swediaBlockchain bank sentral swedia
Blockchain bank sentral swedia
Rein Mahatma
 
Blockchain properti jepang
Blockchain properti jepangBlockchain properti jepang
Blockchain properti jepang
Rein Mahatma
 
Survey BIS - Bank Of International Settlement - CBDC
Survey BIS - Bank Of International Settlement - CBDCSurvey BIS - Bank Of International Settlement - CBDC
Survey BIS - Bank Of International Settlement - CBDC
Rein Mahatma
 
Cbdc
CbdcCbdc
Hongkong fintech
Hongkong fintechHongkong fintech
Hongkong fintech
Rein Mahatma
 

More from Rein Mahatma (20)

Wef de fi_policy_maker_toolkit_2021
Wef de fi_policy_maker_toolkit_2021Wef de fi_policy_maker_toolkit_2021
Wef de fi_policy_maker_toolkit_2021
 
Undang undang blockchain
Undang undang blockchainUndang undang blockchain
Undang undang blockchain
 
Legalitas blockchain dan crypto
Legalitas blockchain dan cryptoLegalitas blockchain dan crypto
Legalitas blockchain dan crypto
 
Deloitte bitcoin-guide-corporates-investing-in-crypto-microstrategy
Deloitte bitcoin-guide-corporates-investing-in-crypto-microstrategyDeloitte bitcoin-guide-corporates-investing-in-crypto-microstrategy
Deloitte bitcoin-guide-corporates-investing-in-crypto-microstrategy
 
Cva asset tokenization_paper_v1.2_15122019 Tokenisasi aset Swiss
Cva asset tokenization_paper_v1.2_15122019 Tokenisasi aset SwissCva asset tokenization_paper_v1.2_15122019 Tokenisasi aset Swiss
Cva asset tokenization_paper_v1.2_15122019 Tokenisasi aset Swiss
 
Cfa cryptoasset guide to bitcoin blockchain crypto for investment professional
Cfa cryptoasset guide to bitcoin blockchain crypto for investment professionalCfa cryptoasset guide to bitcoin blockchain crypto for investment professional
Cfa cryptoasset guide to bitcoin blockchain crypto for investment professional
 
Pub econ-working-paper-chartering-fintech-future
Pub econ-working-paper-chartering-fintech-futurePub econ-working-paper-chartering-fintech-future
Pub econ-working-paper-chartering-fintech-future
 
Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...
Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...
Towards a Two-Tier Hierarchical Infrastructure: An Online Payment System for ...
 
Studi teknologi blockchain pwc
Studi teknologi blockchain pwcStudi teknologi blockchain pwc
Studi teknologi blockchain pwc
 
Legal statement on cryptoassets and smart contract uk jurisdiction taskforce
Legal statement on cryptoassets and smart contract uk jurisdiction taskforceLegal statement on cryptoassets and smart contract uk jurisdiction taskforce
Legal statement on cryptoassets and smart contract uk jurisdiction taskforce
 
CBDC (Central Bank Digital Currencies) Report
CBDC (Central Bank Digital Currencies) Report CBDC (Central Bank Digital Currencies) Report
CBDC (Central Bank Digital Currencies) Report
 
Bis cbdc research
Bis cbdc researchBis cbdc research
Bis cbdc research
 
Custodian services bank
Custodian services bankCustodian services bank
Custodian services bank
 
Beijing blockchain blueprint p020200715734061656739
Beijing blockchain blueprint   p020200715734061656739Beijing blockchain blueprint   p020200715734061656739
Beijing blockchain blueprint p020200715734061656739
 
riset huawei in collaboration with oxford economics
riset huawei in collaboration with oxford economicsriset huawei in collaboration with oxford economics
riset huawei in collaboration with oxford economics
 
Blockchain bank sentral swedia
Blockchain bank sentral swediaBlockchain bank sentral swedia
Blockchain bank sentral swedia
 
Blockchain properti jepang
Blockchain properti jepangBlockchain properti jepang
Blockchain properti jepang
 
Survey BIS - Bank Of International Settlement - CBDC
Survey BIS - Bank Of International Settlement - CBDCSurvey BIS - Bank Of International Settlement - CBDC
Survey BIS - Bank Of International Settlement - CBDC
 
Cbdc
CbdcCbdc
Cbdc
 
Hongkong fintech
Hongkong fintechHongkong fintech
Hongkong fintech
 

Recently uploaded

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
daothibichhang1
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 

Recently uploaded (20)

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 

Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia

  • 1. KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 2. MARVIN GIOVANNI CEO & Co-founder of Havehad Studied Business & Marketing at Prasetiya Mulya Business School. Previous experience: Account Executive at Lowe & Partners Indonesia. Managing campaign production from 5 sub brand of Sampoerna Cigarettes.
  • 4. “SNEAKERS HAVE EVOLVED FROM BEING PURELY FUNCTIONAL TO HAVING A CULT-LIKE AND SNEAKERS IS BECOMING A FASHIONABLE ITEM OF DRESS IN A MAN’S ATTIRE” - Sneakers make your feet happy, make you feel free. Come rain or shine, sneakers do just fine.
  • 5. QUALITY VERSATILITY EXCLUSIVITY We’re finding a balance and harmonious combination of manmade and nature. We use fine quality leather and rubber that will give you an aesthetic yet comfort pairings.
  • 6. 2011 Diawali riset & development, HAVEHAD secara resmi dirilis pada tanggal 3 Mei 2011 2010 Pertama kali muncul ide bikin brand sepatu. Akhirnya ide ini diputuskan jadi bahan tugas akhir kuliah STORY ANDY NALDI RIZAL IKHSAN MARVIN PRASETIYA MULYA 2007 CHANDRA TRIA
  • 17. COMMERCIAL VIDEO KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 18. HVHD X VYJ “ARGO” HVHD X VYJ “ARGO II” HVHD X KINGCULA “CAMEO AFRICAN PATTERN” HVHD X KOLEKTIF COLLABORATION PROJECTS KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 19. “HAVEHAD punya mimpi untuk jadi brand sneakers Indonesia yang bisa mendunia” DREAM KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 20. OFFICIAL WEBSITE KOPDAR ONLINE SHOP | 12 / 05 / 16 WWW.HAVEHADWORLD.COM
  • 21. KOPDAR ONLINE SHOP | 12 / 05 / 16 SOCIAL MEDIA
  • 22. KOPDAR ONLINE SHOP | 12 / 05 / 16 INSTAGRAM @havehad FOLLOW: Explore our exclusive content and promo through our feed!
  • 23. STOCKIST Havehad products were distributed through several stores in 6 prime cities in Indonesia and 3 big cities outside Indonesia, including Japan, Hongkong & Singapore KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 24. INSTAGRAM MARKETING STRATEGIES EVERY BRAND NEEDS TO KNOW - MARVIN GIOVANNI, HAVEHAD 5 KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 25. ?WHY INSTAGRAM KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 26.
  • 27. FAKTA MENARIK INSTAGRAM DI INDONESIA INFORMASI PENTING - Indonesia menjadi negara yang berkontribusi pada jumlah pengguna Instagram terbanyak, selain Jepang dan Brasil. Di Indonesia, pengguna aktif per bulan naik dua kali lipat dari tahun ke tahun. (berdasarkan data per Maret 2015) - 89% pengguna layanan Instagram berasal dari kalangan usia 18-34 tahun. - Perempuan mendominasi dengan porsi 63% - “Pamer barang yang baru dibeli” menjadi salah satu konten yang paling banyak diposting pengguna di Indonesia - Sejak Septermber 2015, Instagram membuka platform-nya kepada bisnis besar maupun kecil di seluruh dunia dan menawarkan solusi periklanan
  • 28. SIMPLE TIPS: KOPDAR ONLINE SHOP | 12 / 05 / 16 1. KONSISTEN UNTUK TERUS POST KONTEN YANG RELEVAN DENGAN TARGET PELANGGAN 2. BERI DESKRIPSI YANG MENARIK DENGAN SINGKAT DI BIO ANDA. CANTUMKAN JUGA LINK WEB ATAU SOCIAL MEDIA LAINNYA UNTUK MENINGKATKAN TRAFFIC 3. SELALU KREATIF DAN BERIKAN CIRI KHAS DI KONTEN ANDA. CIPTAKAN HASHTAG MILIK ANDA YANG MENARIK 1 2 3
  • 29. STRATEGY NO. 1 # WIDEN YOUR REACH WITH INSTAGRAM HASHTAG Hashtags help organize and categorize images or video content, which aids the process of content discovery and optimization. KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 30.
  • 31. INSTAGRAM: “We’re always working to update the types of photos and videos you see in Search & Explore to better tailor it to you. Posts are selected automatically based on things like the people you follow or the posts you like. You may also see Featured video channels, which are curated to include things we think the Instagram community will enjoy.”
  • 32. NETWORK, NETWORK, & SHOUTOUT! - Get mentioned by your customers - Get mentioned by your partners - Get mentioned by your ambassadors - Get shoutout from influencers - Don’t forget to mention them also! STRATEGY NO. 2 KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 33. Havehad is running a campaign called #KEYPERSON which support men & women who has good inspiration, reputation and good appetite of style during their life and career. We had collaborate with some of creative people from different background to represent our shoes and the characteristic behind the design as well. #KEYPERSON CAMPAIGN KOPDAR ONLINE SHOP | 12 / 05 / 16 600k followers 500k followers 40k followers 12k followers 71k followers 35k followers 27k followers 180k followers 6k followers 14k followers STRATEGY NO. 2
  • 34. STRATEGY NO. 3 CONTENT MARKETING KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 35. STRATEGY NO. 3 #ISTAND4 PASSION AND COURAGE Passion should be the thing that attracts me to become creative, highly imaginative but also discipline at the same time to lead this team. Then courage drives me forward to make all the things happen
 
 #CasualYetClassy #ISTAND4 KOPDAR ONLINE SHOP | 12 / 05 / 16
  • 36. STRATEGY NO. 3 >50 orang mengikuti konten ini dan mengaplikasikan apa yang Kami contohkan KOPDAR ONLINE SHOP | 12 / 05 / 16 1. Awareness terhadap Brand & Produk meningkat 2. Interaksi tercipta 3. Sales meningkat
  • 37. STRATEGY NO. 4 INSTAGRAM COMPETITION 1. GOALS - Meningkatkan followers - Memperkenalkan produk baru - Mempromosikan event tertentu - Menjaga loyalitas followers - dll 2. SET UP THE CONTEST - Jangka waktu - Siapa yang boleh ikut - Bagaimana cara ikut kontes (harus follow kah?) - Bagaimana pemenang dipilih - Berapa kali mereka bisa ikut? - Tema kontes - Hadiah 3. PROMOTE - Facebook Ads - Instagram Ads - Online Magazine - Website - Buzzer - dll 4. MONITOR - Statigram - Iconosquare
  • 38. STRATEGY NO. 4 KOPDAR ONLINE SHOP | 12 / 05 / 16 6 days, 218 post, 200 follow, 3 winners
  • 39. STRATEGY NO. 5 SPONSORED ADS KOPDAR ONLINE SHOP | 12 / 05 / 16 1. Anyone can advertise 2. Audience Targeting 3. Audience Engagement
  • 40. CHOOSE OBJECTIVE CALL-TO-ACTION BUTTON STRATEGY NO. 5
  • 41. STRATEGY NO. 5 modal iklan 100rb, 20.399 people reached, 80++ participant,