This document provides guidance on using body language to effectively deliver a pitch or presentation. It recommends beginning in a relaxed manner and becoming more deliberate when emphasizing key messages. The presenter should maintain a central position in the room for important points but have freedom of movement for supplementary details. Eye contact, posture, pace and emphasis all need to be adjusted depending on whether the presenter is conveying a central message or additional context. The document also provides tips for engaging the audience, changing slides smoothly, and handling question and answer sessions at the end.

1. BODY LANGUAGE
Pitching through body, voice and eyes
from
DELIBERATE
to
Relaxed

2. DELIBERATE or
Relaxed
DELIBERATE for key messages
Relaxed for supporting elements

3. POSITION to
Support
CENTRAL position in the room for key
message per move
movement possible for examples, anecdotes

4. BODYLANGUAGE to
Support
OPEN & STRAIGHT posture for key
message per move
relaxed posture for examples, anecdotes

5. EYE CONTACT to
Support
FIX eyes for key message per move
scan room for examples, anecdotes

6. PAUSE to
Support
PAUSE for key message per move
scan for examples, anecdotes

7. SPEED to
Support
SLOWER for key message
conversational for examples, anecdotes

8. VOLUME to
Support
CLEAR for key message per move
variety for examples, anecdotes

9. HINGE vs
Move
HINGES are the link between moves,
they require emphasis
Moves are bottom-up or top-down

10. BOTTOM-UP vs
Top-down
BOTTOM-UP starts with examples,
with the key message at the end
Top-down starts with the key message,
with examples to follow

11. SLIDE Changes
REMAIN eye contact when speaking,
also for slide changes
gaze only at screen when audience should,
accompanied with verbal cue,
combined with taking side position

12. GETTING Attention
COMBINE emphasis elements
take central position
straight posture
slower pace
more pausing
fix eye contact

13. SURVIVING
Q&A
avoid ANTAGONISM
top-down answer linked to relevant move
take position close to questioner or central
fix eye contact with questioner and audience
straight & open posture
positive nodding

14. SAMPLE
Pitch
HOOK
bottom-up
from relaxed to deliberate
MOVE
bottom-up
from relaxed to deliberate
HINGE
signpost
deliberate
MOVE
top-down
from deliberate to relaxed
HINGE
signpost
deliberate
Q&A
top-down
deliberate

15. Innovation
COMMUNICATION