OysterConnect.com sources virtual projects from industries for students to gain work experience. Students can apply to projects posted on the website, and if selected, work on them remotely. Industry professionals oversee the projects using tools on the website. The document discusses an internship where the intern worked on marketing projects for OysterConnect clients Spice Money and Shiksha. For Spice Money, the goal was to create awareness of Aadhaar-enabled payments among retailers. For Shiksha, the goal was to collect student reviews of colleges. The intern analyzed the marketing approaches and provided recommendations.

1. OysterConnect.com
Bringing Industry
Expertise to Classrooms
PRESENTED BY :
ANSHU SINGH

2. OysterConnect.com sources
Virtual Live Projects from
the Industry and provides
an interface to students
(MBA, Engineering and
Graduate) so that they can
apply, get selected and work
on them.
INTRODUCTION

3. How does it work ?
Industry
Professionals posts
Projects on
OysterConnect.com
via a simple link
www.oysterconnec
t.com/live-project
Students apply to
projects via
OysterConnect.com
. The platform’s
proprietary system
enables
application, testing,
shortlisting and
selection of the
right student
Industry
Professional gets
selected students
within 6 working
days to get started
on the project
OysterConnect.com
powered Project
Coach and Group
Email system help the
Industry to monitor
and manage projects
effectively

4. INTERNSHIP OBJECTIVE
• To study the marketing tools and techniques used by
Oysterconnect.Com
• To do project of their client partner spice money and shiksha
• Making recommendations to the organization while finding and
analyzing its working environment for their client partner
• To compete with their competitor available in the market and
establish them during their pilot phase.

5. PROJECTS DONE THROUGH
OYSTERCONNECT
• Spice money- First project which were given to
us by oyster was spice money, that project we
have done for 6 weeks and in 6 weeks the
target was 48 leads and I had completed 72.
• Shiksha-Second project which were given to us
was shiksha, that project we have done for 2
weeks and in 2 weeks the target was 25
reviews of college and I had taken 53 reviews.
Client Partners

6. SPICE MONEY
• Spice money under the purview of smart value ventures, is an energetic financial house
dealing in money exchange and money remittance services.
• They operate these businesses under license from rbi and are also an authorized dealer
(category ii).
• They are one of the leading names in foreign exchange business and are serving over a
million customers across the country by providing services through over 37 branch
locations & over 5000 sub-agents.
• Spice money is a fintech product of spice digital ltd - the software & services arm of
spice group.
• Spice money payment solution is an unique and innovative solution that allows
trader/merchant to collect payment, operate as mini Atm for cash withdrawal,
deposits, using aadhaar enabled payment system.

7. AEPS(AADHAAR ENABLED PAYMENT SYSTEM)
• The AEPS allows payments using Aadhaar and biometric authentication
and allows a person to carry out financial transaction on a micro-Atm
provided by a banking correspondent.
• A bio metric device is installed which gets connected to your mobile
phone or personal computers which gives details of your Aadhaar linked
bank account.
• A customer just needs their Aadhaar number and their finger print scan to
make payment to the retailer.

8. OBJECTIVE OF SPICE MONEY
• The objective was to create the awareness to the retailers about the AEPS.
• To improve the acceptance of AEPS as a mode of payment among
merchants.
• The objective was to convince retailers to take the product.
• Tell about the extra services also which were provided by the spice money.
• Receiving feedback about the product.

9. WORK FLOW OF SPICE MONEY
SPICE
MONEY
Identify target set of
retailers who are
comfortable in making
online payment.
Make the 1st Visit-
Introduce the concept of
AEPS to the retailer and
make the retailer
interested to activate
AEPS.
Fill the Lead Confirmation
form with the complete
retailers details on
POIMAPPER.
Upload the
completed form on
POIMAPPER.

10. PROBLEMS
• In SPICE MONEY the limitation was asking for the ID proof of the retailer
was challenging.
• Convincing them to give the picture of their id proof and ask for their help
in filling the lead generation form.
• To make retailers under about AEPS, what is AEPS and how it works.
• All retailers were not using internet.
• All of them didn’t have smartphones and pc with them.

11. SWOT ANALYSIS
STRENGTH WEAKNESS
OPPORTUNITY THREAT
• Advance and fast medium of money transfer.
• No need to visit any bank for withdraw of
money.
• Convenient to use as only Aadhaar number
and finger print scan are required.
• Spice money app is not supported in I
phone.
• People need to remember their adhaar
number.
• Lack of awareness among customers
• As government is moving its steps towards
digitalization, chances of this product
reaching new heights is quiet a possible
task.
• Competition is the main and only threat
for this product as companies like Oxygen
wallet ,IDFC are also launching the same
product.

12. RECOMMENDATION
• SPICE MONEY MUST DO SOME ADVERTISEMENT ABOUT THEIR PRODUCT SO
THAT EVERY ONE WILL ABLE TO KNOW ABOUT THEIR PRODUCT.
• SPICE MONEY MUST BUILD SUCH APP WHICH SUPPORTS IOS BECAUSE NOW DAYS
ALMOST EVERY ONE USE IOS SYSTEM.
• SPICE MONEY MUST IMPROVE THEIR APP THEY MUST BUILD SUCH APP IN WHICH
ONLY FINGURE PRINT IS REQUIRE, THERE IS NO NEED OF AADHAAR NUMBER.
• KEEPING HIGH QUALITY SERVICE AND GIVING EXCELLENT SERVICE TO THEIR
CLIENT IN CASE OF ANY DISTURBANCE WITH THE DEVICE.

13. CONCLUSION
• EVENTUALLY WE ALL KNOW THAT SPICE MONEY IS TECHNOLOGY RELATED
COMPANY SO, THEY HAVE TO BE UPDATED ALL THE TIME, AND OTHERWISE
THEY WILL BE WIPEOUT FROM THE COMPETITION.
• AT LAST, THE THING IS THIS SYSTEM IS NEW FOR PEOPLE AND WE HAVE TO
EDUCATE THEM NOT ONLY IN METROPOLITAN CITY BUT ALSO THE 2/3 TIER
CITY AS WELL.
• TO INCREASE THEIR MARKET THEY HAVE TO EDUCATE AND CREATE THE NEW
NEED FOR THEIR PRODUCT & SERVICES.
• THEY SHOULD ALSO LOWER DOWN THEIR PRICES OF THEIR PRODUCT TO BOOST
UP THERE SALES.

14. INTRODUCTION
• Shiksha.com is a one-stop-solution making course and college
selection easy for students looking to pursue undergraduate (UG)
and postgraduate (PG) courses in India and abroad.
• In May 2014, Shiksha.com started counselling sessions for
management studies aspirants using WhatsApp. Information on
various students queries such as admission process, placements
etc. were answered by Shiksha Campus Rep from well-known
Indian B-schools like KJ Somaniya Institute of Management and
Wellingkar Institute of Management.
• In September 2014, a survey was conducted to identify students’
preferences while deciding the college. Over 2500 students from
various streams like Engineering, Hospitality, Management,
Design and Media participated in this survey.

15. OBJECTIVE OF SHIKSHA
• Help the students to get admission in best college.
• Tell students about all the college.
• Students can compare all the colleges and accordingly take admission.
• Know about the infrastructure, placement and other things about the colleges.
• Receiving feedback about the college.

16. WORK FLOW OF SHIKSHA
SHIKSHA
Identify potential
reviewers among
your Friends/
Family/ Peers.
Share your Unique
Review Link (UTM) with
the identified people
along with Reviews
Quality parameters.
Get them to Submit
their Reviews on
Shiksha using your
link.
Make sure they fill the
Review update form to
let us know they have
done their Review.
Check your
Approval Rates and
get more reviews if
required.

17. ELIGIBILITY CRITERIA
• The reviewer can be a current/ passed out student of any course and college provided
they fulfill the following conditions:
• 3rd year/ 4th year/ final year students / alumni passed out in 2013 or after (1st year
students of any UG/ PG course are not eligible to submit reviews).
• Their college & course should be available in shiksha review form’s dropdown lists.
• The reviewer should have a personal & updated profile on Facebook / LinkedIn.
• All their under graduation / post-graduation college details should be mentioned in these
profiles as they will be required to verify the same while filling the review forms on
shiksha.Com.

18. PROBLEMS
• In shiksha, the limitation was taking reviews of the students about their colleges and
after that matching that detail with social networking site and contacting them.
• There are many colleges which were not their in the form of shiksha.
• Less than 250 words are not allowed in the form.
• More negative reviews can not be published in the site.
• Students were not able to give correct review of college because negative reviews of
form were rejected.

19. SWOT ANALYSIS
STRENGTH WEAKNESS
OPPORTUNITY THREAT
• First page appearance on goggle search
results.
• Dynamic presence that grabs students
attention like detailed
institution profile page with photos, vidéos,
brochures etc.
• Digital Marketing is comparatively newer in
India.
• India has over 350 universities and 17,600
colleges.
• Students will search Online for Courses and
Colleges.
• Low cost of Adverting.
• All the competitors (College dekho,
college dunia, sarvgyan) are changing
their strategies and formulating new
ones to capture markets.

20. CONCLUSION
• It is a company, which is taking first mover advantage in the market.
• Now many more players are coming in this segment too, because it is
having lots of potential.
• There are limited colleges and courses in shiksha, especially of
metropolitan city, so they should focus also on the other cities as well.
• It should publish all type of review so that students can get arrurate
review about the college.

21. RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
Identifying the target audience:- the main objective of this internship is to identify the target audience
for the installation of Aadhaar enabled biometric device mostly the target audience which we found out
includes restaurant and cafe, apparel retailers, and boutique.
AREA COVERED UNDER THIS PROJECT
• Munirka Market, Palam Village, INA Market, Malviya Nagar, R.K Puram, Nehru Place, Laxmi nagar,
Hauzkhas.
• Laxmi Nagar is markets located in mid of Delhi. This market has numerous shops with all the leading
Indian and international brands.
• Nehru place market consists of tech. And export showrooms.
• In this project, we approach retailers of all budgets. Who gather all kind of customers?