Content strategy takes more than simple creative writing. You have to collect data to define your audience and their needs. Walk through this easy guide to develop profiles and theories to make your content cutting edge
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
Content strategy takes more than simple creative writing. You have to collect data to define your audience and their needs. Walk through this easy guide to develop profiles and theories to make your content cutting edge
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
E marketing presentation by Yash AggarwalYash Aggrawal
This presentation is for E-commerce students- BBA.
Topics-
TRADITIONAL MARKETING V/S E-MARKETING
IMPACTS OF E-COMMERCE ON MARKETS
MARKETING ISSUE In E-MARKETING
PROMOTING E-BUSINESS
DIRECT MARKETING
ONE TO ONE MARKETING
I hope it'll be helpful for management students.
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Build a Solid Promotional Solutions Plan by Connecting to iPromo!iPromo
Want to enhance your brand awareness! If yes, then visit iPromo and build your marketing strategies through different promotional products. https://www.ipromo.com/
Ultimate Promotional Solutions Marketing Plan 2018 WhitepaperiPromo.com
In this simple step-by-step marketing guide (with a surprise gift at the end), Brett Cutler - Director of Enterprise Accounts at iPromo - shares his approach on how to nail your promotional products strategy like a Boss.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
E marketing presentation by Yash AggarwalYash Aggrawal
This presentation is for E-commerce students- BBA.
Topics-
TRADITIONAL MARKETING V/S E-MARKETING
IMPACTS OF E-COMMERCE ON MARKETS
MARKETING ISSUE In E-MARKETING
PROMOTING E-BUSINESS
DIRECT MARKETING
ONE TO ONE MARKETING
I hope it'll be helpful for management students.
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Build a Solid Promotional Solutions Plan by Connecting to iPromo!iPromo
Want to enhance your brand awareness! If yes, then visit iPromo and build your marketing strategies through different promotional products. https://www.ipromo.com/
Ultimate Promotional Solutions Marketing Plan 2018 WhitepaperiPromo.com
In this simple step-by-step marketing guide (with a surprise gift at the end), Brett Cutler - Director of Enterprise Accounts at iPromo - shares his approach on how to nail your promotional products strategy like a Boss.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Marketing Management
1. SRMINSTITUTE OF SCIENCEAND TECHNOLOGY
COLLEGEOF SCIENCE AND HUMANITIES
DEPARTMENTOF COMMERCE
UCM20D01J MARKETING MANAGEMENT
2. CONTENTS
INTRODUCTION
INNOVATIVE PRODUCT
SWOT ANALYSIS
CASE STUDY 1
CASE STUDY 2
MARKET SURVEY
CASE STUDY 3
NEW PRODUCT DEVELOPMENT
PRICING
PACKAGING
LABELLING
BRANDING & LOGO
PROMOTION- ADVERTISING
CHANNELS OF DISTRIBUTION
FILING A PATENT
FILING A TRDEMARK
COMFAZAR
EATOUT
APPENDIX
3. My product has a yearly social media planner known as The 2021 Social Media Diary & Planner
which is PACKED with key dates, planning templates and checklists that will help you create content
that generates incredible engagement AND helps you secure your required goals.
• A week-to-view diary spread with space to plan your content across different platforms
• Hundreds of key dates and awareness days
• Templates and checklists for annual, monthly and daily planning
• Year- to-view calendars for 2021/2022
INNOVATIVE PRODUCT
5. CASE STUDIES
• My view on the case studies
• 1.Marketing environment– GOOGLE
• 2. Market segmentation- UNDER ARMOUR
6. MARKETING ENVIRONMENT- GOOGLE
• Operating HR is a field of science at Google. They are constantly
experimenting and innovating to find the best way to satisfy employees and
to help them work effectively.
• Google made an important acquisition to buy YouTube. YouTube has grown
to become the world’s largest online video sharing service
• Every company wants to hire talented people to work for them, realizing
this impact, Google created a distinctive corporate culture when the
company attracted people from prestigious colleges around the world.
• The role of flow and building capacity for innovation, flow is the movement
of information or equipment between departments, office groups, or
organizations, flow plays a role in getting stakeholders involved in working
creatively and innovatively. Definitely, Google gets it done very well.
• Most highlights of this study show Google’s proficiency in handling their
internal marketing environment.
7. MARKET SEGMENTATION- UNDER ARMOUR
• Market segmentation is a marketing strategy that involves dividing a
wise target market into smaller groups of consumers, who have
similar needs and desires. After putting these consumers in smaller
groups, the company must then start implanting strategies to target
the consumer’s needs and desires using media channels to allow
them to reach the consumers.
• Under Armour is targeting the population of people who are looking
to stay fit and stay in shape. Initially Under Armour was targeting
younger athletes, more so at the collegiate level. However, as their
company has grown they have expanded their target market to
include men, women and children of all ages. Due to the fact that
their products happen to be more expensive than some competitors,
they target consumers who are more financially stable and have
higher incomes.
10. INTRODUCTION:
• A SURVEY ON PEOPLE’S MUSIC STREAMING HABITS, CHOICES
AND VIEWS.
• I HAVE RECEIVED INTERESTING ANSWERS FROM DIFFERENT
PEOPLE.
• I AM VERY MUCH THANKFUL FOR YOUR COOPERATION.
AND, HERE IT GOES………
11. QUESTIONS ASKED
Do you listen to music/podcasts?
which music streaming platform do you prefer
Which plan are you currently using?
Are you satisfied with the free version?
Are you comfortable with the repeated ads in the free version?
which plan would you prefer
How much friendly are the prices?
How much would you prefer to pay
Which feature or attribute do you prefer
Any feature or suggestion?
22. CUSTOMER RELATIONSHIP
• CUSTOMER RELATIONS ARE THE RELATIONSHIPS THAT A
BUSINESS HAS WITH ITS CUTOMERS AND THE WAY IN WHICH IT
TREATS THEM.
• GOOD CUSTOMER RELATION REQUIRES COURTESY,
PROFESSIONALISM AND EFFECTIVE RESPONSE.
• CUSTOMER RELATION IS THE DEPARTMENT WITH IN A COMPANY
THAT DEALS WITH COMPLAINS FROM THE CUSTOMERS.
• CUSTOMER RELATIONSHIP WITH MY MARKET SURVEY IS AS
FOLLOWS:
23. CUSTOMER RELATIONSHIP WITH MY
SURVEY:
1. Its a growing and rapidly increasing market.
2. Major competitors in India: YouTube, spotify and wynk music
3. A major portion of the population uses the free version
4. free version: somewhat satisfying
greatly uncomfortable because of ads.
a new feature-
o regular customers with most streams will be offered free membership for a limited period of time.
o Offering a limited no. of downloads in the free version. A set no of caller tune for free version and unlimited
for subscribers.
o Curating personalized playlists based on listening history & artists they follow.
o It is most likely that after the free membership they will buy a subscription
o cost reduction
o streaming quality plays an important role
o Attracting new customers and retaining the old customers is also important to ensure growth
24. MY INDIA PROJECT
TOPIC: HUMAN DEVELOPMENT INDEX
why I chose this topic?
• Why India remains behind in the various aspects of human
development
Contents to be included
• Introduction
• Comparing the past and current trends of data
• To understand the policies related to slums, rehabilitation ,etc.
• Possible solution
25. Product name: PAPER SAVER
My product has a yearly social media
planner known as PAPER SAVER which is
packed with key dates, planning
templates and checklists that will help
you create content that generates
incredible engagement and helps you
secure your required goals.
28. How the idea generated
• Popularized by American social media influencers, a
planner is a small diary, which helps you keep track of
anything you want.
• Time management is one of the main reasons people
buy planners.
• While physical diary and planners can get lost, an e-
planner is much more convenient to use and carry.
29. Reason for choosing this product
• Prioritize and plan your tasks before working on them
• Students, employees or anyone can use it to keep their work
well organized
• Helps in tracking progress.
• helps in avoiding overlapping of tasks or forgetting them.
• A planner comes handy to remind you to complete your tasks
on time
30. There are two ways to enter into this
business
BRICK & MORTAR MODEL
• find a spot in a high-traffic area.
• great way to gain exposure and new
customers.
• higher costs associated with operating a
physical store (i.e. - employees, rent,
utilities, etc.)
• Customers can touch, feel, and see the
product they're buying.
ecommerce
• exposed to the entire world, versus just
one local area.
• Rather than depending on foot traffic,
have all the tools at your disposal to
create exposure for your store online.
• much lower costs to operate - fewer
employees, you can operate from your
home
• need to invest marketing money upfront
in order to promote your store to the
right audience.
I HAVE CHOSEN THE ECOMMERCE MODEL
31. Design A Prototype
The initial designing can be done by using simple tools like adobe
InDesign and Procreate, an iOS-based app, among others, are the most
used designing tools.
33. FEARURES OF PRODUCT
• A week-to-view diary spread with space to plan your content across different
platforms
• Hundreds of key dates and awareness days
• Templates and checklists for annual, monthly and daily planning
• Year- to-view calendars for 2021/2022
• Daily planners and to-do lists
• Space for journaling thoughts and ideas
• Linked to other apps and applications
38. An e-product doesn’t have a typical label that physical products have, but the information given
on a label can be found while downloading the app from play store/app store or on the website
41. PROMOTION
• Facebook Advertising - Facebook is the best for lead generation + capturing
email addresses for e-commerce businesses.
• Instagram Advertising - Instagram ads are best for linking to a product page
or landing page and reaches the 18-29 age group most effectively.
• Twitter Advertising- Small businesses typically use twitter ads to drive brand
awareness
• Pinterest Advertising - Pinterest is great for promoting products without
"promoted". The promoted pins have a way of blending right in.
• LinkedIn Advertising - 227 million monthly users and is geared towards the
B2B market and generates the highest quality leads. Great platform for
recruiters, high-end products and services that will help businesses
42. CHANNELS OF DISTRIBUTION
Go to play store/ app store
Download the ‘paper saver’ app
Go to the official website
Register for free
Browse and select your planner
Proceed for payment
Now start using the planner!!
43. FILING A PATENT
PROCESS
• Filing a patent application in the Indian Patent Office is the first step towards securing a patent to
your invention in India. To file a patent application, a set of forms has to be submitted to the
patent office.
• It can be filed both online and offline
• Indian patent offices are located at Delhi, Kolkata, Mumbai and Chennai. The patent application
has to be filed in the appropriate office based on your/your company’s location.
• To file a patent application, you will have to submit form 1, form 2, form 3 and form 5.
Subsequent to filing these forms with the appropriate fees, you will receive a patent application
number from the patent office.
• Form 1 – Application for Grant of Patent
• As the name suggests, this form is an application for grant of patent in India. In this form, you
will have to furnish information, such as, name and address of the inventor(s), name and address
of the applicant(s), information corresponding to prior patent applications relating to the current
invention, which you or any authorized entity has filed, and some declarations, among other
information.
• A local communication address (address in India) has to be provided. This point is of importance
to foreign (Non-Indian) applicants.
44.
45.
46. FILING A TRADEMARK
• Firstly, decide upon whether we want to register a device, word mark, color, shape of goods,
sound mark and dimension.
• Identify the business of the applicant. There are 45 classes in which we can register our
trademark. We can go for registration in a single and multiple classes as well.
• Thirdly, identify the trademark class in which the business of the applicant falls.
• Conduct a public search as to whether there is any other existing mark that resembles or is
similar to our mark on http://ipindiaonline.gov.in/tmrpublicsearch/frmmain.aspx.
• Once we are satisfied that there is no similar mark registered as on date, then an online or offline
application for registration can be filed in Form TM-A using Attorney/Agent Code only.
• The following documents/information shall be required handy while filing Form TM-A:
Name of the applicant
Address of the applicant
Phone number and E-maid ID
Legal status in case the applicant is an entity.
Prior user affidavit (if applicable)
Letter of authorization in case the application is being filed online.