This document outlines a marketing plan for a flash delivery app called "Flash". The app aims to deliver products to customers within 2 hours by connecting them to nearby retailers. It will target all internet users and shoppers. The goals are to generate 10,000 users in the first month and 100,000 users in a year through word-of-mouth promotion, membership cards, and sponsorships. The app will collaborate with big malls, social media sites, and other apps. It will provide an advantage over competitors like Flipkart by offering faster delivery times. The software team will focus on building and improving the app. Credibility for retailer collaborators will be a top priority during implementation.

1. FLASH MARKETING PLANS

2. Executive Summary
• The concept of e-commerce is downloading at a fairly rapid pace in the psyche of
the Indian consumer. In the metros, shortage of time is a big driver for online
shopping. On the other hand, accessibility to a variety of products makes
audiences from smaller towns and cities opt for the online route. Major retailers
face challenges in stocking their stores adequately. Often, customers are unable
to purchase items of their choice, thus prompting them to resort to e-retailers.

3. Situation Analysis
Company Overview -This App addresses the needs In this App, we can
search places by searching products or services we want. It will show all
nearby places selling those products & services
Market Overview-Frequency of people moving to new places has
increased in couple of years & it is still increasing and their needs ands
wants are increasing day by day.
Target Customers-Target Consumer segments will be all internet users
and shoppers , or for sight seeing, or for education etc. and also those
who are fond of shopping.

4. goal
• Aim is to generate 10,000 users in 1 month and around
1,00,000 users in 1 year

5. strategy
Word of mouth
•Membership cards and premium facilities.
•Extended range of academic books.
•Providing Sponsorships

6. Collaborators
Big Malls
Social Media & Networking Websites & Apps.

7. competitor
Flipkart and other companies will provide delivery in 2days but
in flash the porduct will delivered in 2 hours

8. company
Software Section of company is focused to build
and improve apps to include new and additional
features

9. value of perposition
Points of Parity Similar to Google Maps, it will show the means of
transport available, shortest path and time taken to reach
that particular destination
Points of Difference In this app we can even bargain and search place by
searching the thing we want to buy. It will show all nearby
places that offers that particular product.
Company Value Collaborators – It benefit Collaborators because it
popularize their shops among those who are not familiar
with it.

10. Tactics
Product name and logo
Flash

11. price and Incentives
• The first time usage for
the app will be free
delivery
• Incentives will be given to
loyal customers for their
loyalty
• Incentives will be given to
those customers that will
refer this app to their
friends ,they reward
points

12. distribution

13. implementation
Credibility to the collaborators (service providers) should
be top priority.

14. CREATED BY:- RAMA SAGAR ,IITM DURING AN INTERNSHIP UNDER THE
GUIDANCE PROF.SAMEER MATHUR , MARKETING PROF AT IIM , LUCKNOW.