The document describes a proposed mobile app called Bodegas that allows users to grocery shop, find recipes, and connect with others. The app would allow one-click grocery ordering using recipes in the app. Users could share recipes and cooking tips on social media. The app would take up minimal storage space on devices. It aims to make grocery shopping more convenient for busy people and connect users with professional chefs and each other. The document outlines the app's features and business model, including collaborating with retailers and monetizing through a free and premium version.

1. BODEGAS

3. People find very little time
nowadays to buy groceries.
They are also well into the
social media and would enjoy
the comfort of sharing their
cooking experience and
suggestions.
They hate using different
individual apps with high
storage space.

4. What can be done????

5. An App that always
comes in handy!!!

6. BODEGAS
•All the ingredients for a recipe available in the app can be bought in just one click and also at a
cheaper price.
•Sharing the views and suggestions about the recipe through social media.
•Getting tips and suggestions from a wide range of people including professional chefs.
•Occupying a very little space in the host device as it shrinks once the app is closed.

9. Bodegas is an app with the new state of art technology and backed up with delightful
applications.
A convenient and alluring grocery shopping tool that links with the super markets
and grocery stores , providing excellent recipes from professionals and you can also
share and suggest some of those.
 A compressing tool occupying very less space in the device.
It is not an independent grocery store but an integrator that links various super
markets and professional chefs.

10. The segments or targets that going to be the focus are
working men and women who are a having very little time
for grocery shopping.
And also the one's who want to share and receive ideas
regarding various recipes and tips from professional chefs.
People who are extremely cost cautious but doesn't want
to search everywhere for cheaper price. These things are
taken into consideration
The company will expand it’s territory and attract new
customers through direct mailing , publicity, personal
selling efforts of the manufactures representatives and also
by conducting competition for the users and rewarding
them.

11. Situation Analysis

12. Consumers spend 85% of their time on Smartphone in Apps buy
only 5 Apps see heavy use.
The main target customers include people who have a busy
schedule working and doesn’t have time to go for grocery shopping.
Today people spend a lot of time in social media.28% of time spent
online is social networking and including that part in this app would
be a greater strength.
The company has started of with a cordial relationship with its
collaborators and expecting that it would grow in the upcoming
years.

13. Opportunities exist for expansion and intrusion
into all the metropolitans as there will be growing
demand for such services.
Weakness will be that it relies heavily on the
supermarkets for its operation and failing to
cooperate with them will lead to downfall.
Increasing competition in the world of apps and a
large number of new entrants every single day
poses a greater threat.

15. Aiming for approximately 1% of
the time spent on apps annually will
be our first year target.
After that expansion and intrusion
into various boundaries across the
country and its neighbours which
will take on an average of two years.
Linking with as many retailers and
super markets as possible as we grow
will be one of our primary objective.

17. Needs to be fulfilled by the offerings:
Ease of purchase
Knowledge of new interesting recipes
Tips, suggestions from renowned chefs
An app with very minimal storage space
Cheaper, best quality products.

18. Collaborators
Retailers
and
Super markets
Chefs
Google stores,
Maps, Mobile
companies for
promotions

19. Competitive offerings
Browse Stores
Easy search options
Store price guarantee
100% return and
exchange policy
Scheduled deliveries
Multiple Payment
Options
In-app Support

20. Hire independent manufacture’s sales organization
In all promotions present clear, consistent image of
quality and service to the target customers.
Expand the market beyond current geographic region
Establishing blogs and reinventing the techniques
depending upon the feedback.
Excessive support for the small low budget shops to
link and extend our relationship over time.

22. POP would be,
Grocery shopping at one's own convenience and at cheaper price.
Not confined to a single store.
Compare with various stores and buy you all the available products from
a store with cheaper price.
POD would be,
Recipes can be shared and suggestions can be made.
We can drop the recipe which is available in the app and it will start
searching for the ingredients.
Comments from the professionals about your recipe can be received.
Connectivity with many people is possible.
Sharing thoughts and views ,chatting with the intended people about the
recipe.
Shrinking feature

24. A state of art comfy app that continuously
reinvents and updates itself
People tend not to delete the app from the phone
in case of insufficient storage as this app shrinks
once closed
The only app that allows people to interact with
professional chefs

25. FREEMIUM
Free features
Shopping of only non perishable goods
Shrinking feature will also be there as by this way people tend to not remove this
App from one's device when there is insufficient storage in their device.
Connectivity with only regional people
The commodities required for the dropped recipe in the app will be bought only
if it is present in the nearby area.
Premium version
Drop a recipe and all the necessary commodities(including perishable) can be
bought
Connectivity with the wide range of people.
Commodities if required will be bought from various places reaching out to a
greater distance shops.
Comments from the professionals about one’s recipe can be received.
Top chefs recipe will be present.

26. • NAME:BODEGAS
• SLOGAN:A DIVINE COOKING EXPERIENCE
• LOGO:

27. Bodegas represent or means warehouse. Here
it represents a warehouse that consists of not
only groceries but also recipe with the added
advantage of networking.
The price for the premium feature is around
$10 per year. This is to cover the repository and
networking maintenance , payments to be
made to the chef for their time spent and for
transferring of orders for far off places.

28. Retailers who deliver the products in a timely manner will
be rewarded and special advertisements will be made for
them, which will be free of cost for a certain period of
time.
The people who are frequent followers and regular
customers will be given special discounts and priority will
also be given to them.

29. COMMUNICATION
The app will be promoted in a number of ways.
A blog will be started along with the creation of a
Demo video and will be uploaded in
YouTube,blogs,Instagram,etc.
Participation in the app awards.
An attractive eye catching app icon.
Creating a Facebook group.
With the initial or first time installations a lot of
offers and discounts will be provided.
Special incentives for people who refer to other
people about the app.

30. IMPLEMENTATION

31. Grocery Recipes Maintenance
Repository
Manager
ChefsRetailers
Organizational Structure

33. Presentation prepared by Aravindh Sekar
under the guidance of Prof. Sameer Mathur
during the summer internship from 16th May
2016 to 12th June 2016