The Presentation include the marketing plan for the new music player app. It is created during the marketing internship under the guidance of Prof. Sameer Mathur IIM Lucknow.

1. Marketing Plan
for an
Android App

2. The Beat-
Music Player
App

3. Executive
Summary

4. Executive Summary
• In today’s world, music player app
are the need for all generation.
• An app to listen songs of all
languages, available just after release.
• This application- The Beat are made
for easy search, friendly user interface
for music and songs.

5. Situation
Analysis

6. Company Overview
• This app is first app launch for
company.
• Only limited amount of capital
available. Maximum capital invest in
R&D Department.
•Our aim “A strong brand with a strong
following”.

7. Market Overview
• Customers wants a user friendly
online music player app where songs
available just after release.
•And categories in well mannered way
like hard-rock, classical, romantic etc.
•Major competitor are Saavn, Gaana
app.

8. Target customers
•We wish to encourage all the
customer through social media.
•Targeting mainly youth and home
makers.

10. Goals of Company
• Our first focus to establish the app as
a with maximum market share in
market.
•To make the app industry standards.
•Have the highest ratio of no. of paid
user then free users.

13. Customers
• Customers wants a user friendly
online music player where songs are
available just after release.
• Youth wants hard-rocks, romantic
songs. Old people wants a classical
songs.
• Customers wants to share their
songs with peers and friends.

14. Collaborators
• The suppliers are the Google play
store or social media platform.
• The app will supports most of the
social media site for login.
• For artists, social media site are the
best place for promoting their songs.

15. Competitors
• The main competitors are Saavn and
Gaana.

16. Context
• Customers now are more willing to
pay for subscription site rather than
free.
• Social media are large user base now.
• No application available which have
function share songs with peers and
friends.

18. Customer Value
• An easy to use music player app.
• Keep track of their favourite songs.
• An all in app for audio and video
songs.
• An app to share songs with peers and
friends.

19. Customer Value
• Revenue is generated through
premium app.
•An app for employees for
entertainment during work.

21. Product
• The marketing and pricing strategy
for every product varies according to
the phase in which the product is
currently in.
•These phases are Introduction,
Growth, Maturity and Decline.

22. Service
• Excellent Service provided by us
helps strengthen our relations with
customers.
•An creative platform for audio and
video songs.

23. Brand
• The company will be a new entry in
market.
•We can develop a brand equity by
various music artists who will
collaborating with the brand.
•The slogan for the brand will be
”Music to Socialize ”.

24. Price
• S1 for premium version of our app.
• Provides much stronger and better
features than our competitors.

25. Communication
•The communication strategy uses the
social media for connecting with
customers.
•Connect the artists with customers
through social media

26. Distribution
• The application will be distributed
through different app stores.
•Through Google play.
•Through iOS.
•Through Amazon App store.

28. Infrastructure
• Advertising, Research and Development,
Human Resource, Managements teams,
Data Analysis teams at the core of
organizational structures.

29. Processes
• Analyze Customers.
•Analyze markets.
•Designing and managing integrated
marketing communications.

30. Schedule
• Launch of the Application.
•Advertising and promotion.
•Constant improvement upon ratings.

31. *DISCLAIMER!!*
SAMEER MATHUR
IIM Lucknow,
Marketing Professor 2013
McGill University
Marketing Professor 2009 – 2013
Carnegie Mellon
Ph.D and M.S (Marketing) 2003 – 2009
__________________________________________________________________
AMITESH GUPTA
National Institute Of Technology
Raipur
Marketing Management Intern ship
Summer Internship 2017