The document proposes a new app idea that allows people traveling between cities to carry packages for others traveling to the same destination, providing a safe, fast and affordable delivery option. The app aims to target elite customers and business travelers. The goal is to improve customer relationships and expand into new services by collaborating with companies. The strategy is to target metro cities and position the app as cheaper than competitors while also offering 24/7 service availability. Tactics include competitive pricing, online promotions, incentives for travelers, and using the app for communications.

2. Contents
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION

3. EXECUTIVE
SUMMARY
• A person who travels from one city to another puts his
traveling details on the app.
• Anyone who wants to send a parcel to the same city can
send it with the traveler.
• This ensures safe, fast and cheap delivery of the parcel.
• As of now this is a newly proposed idea of an App.

4. SITUATION
ANALYSIS
Core Competencies
Market Overview
Target Customers

5. Core Competencies
INNOVATION
Innovation helps create a firm to grow in
different directions
SERVICE
Providing exceptional customer service.
FLEXIBILITY
Rapidly changing customer preferences and
business conditions need flexibility.

6. Market Overview
•FedEx
•DHL
Competitors

7. Target Customers
• The customers who need fast and safe
delivery are the target customers of the app.
• The app focuses on delivery through air
transport means which are fast and safe.
• Targeted to the elite customers.
• Employees of a firm are targeted for
delivering the parcels as they are regular
travelers with less luggage.

8. GOAL
Improve customer relation for
a broader customer base.
Collaborate with companies
for entering into new fields.
Grow through new services and
alliances.

9. STRATEGY
Target Markets :-
• Safe and fast delivery service is provided for the
elite customers.
• The targeted market of the firm will be delivery
services across the metro cities of the country.
• The competitors also provide safe and fast
service, but Travel & Deliver provides the same
benefits at a lower cost.

10. Positioning :-
• Points of parity- T&D as well as the competitors
provide fast and safe delivery service for the
customers.
• Points of Difference-
T&D is cheaper than its other
competitors.
T&D provides a 24x7 service while
others don’t provide service on weekends or after
the working hours is a day.

11. TACTICS
• Service:-
The company provides safe and fast delivery service
along that too at lower cost.
• Price:-
One of the firm’s key aspects is providing services at a
low cost which makes it compete in the market.
• Promotion :-
Promotion can be started with online publicity
which doesnot require more money.

12. • Incentives :-
Incentives are necessary for improved
performance of the workers. Incentives can be given in
many ways such as:
- If a traveler completes may be 5 delivery services for the
firm then he/she gets one free for himself.
- Promotional incentives like giving a discount for inviting
people to use the application.
• Communications :-
The communications will be fully
done through the app which also provides service for
contacting the customer or the traveler by giving the
contact details of the person.