THIS PLAN HAS BEEN CREATED BY SAGAR GARG IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.

1. MARKETING PLAN FOR NEW ANDROID APP

4. EXECUTIVE SUMMARY

5. INDIAN
• Khao Piyo is a fast-casual restaurant app,
serving fast, fresh, healthy spicy & ethnic
indian food.
CHINESE
• Khao Piyo is multicuisine restaurant app
serving best and healthy food in a couple of
minutes and free home to home delivery.
ITALIAN
• Khao Piyo is known for its different and
unique taste and customer satisfaction

8. • The market can be divided into two market
segments, families and individuals. Families
will comprise the majority of dinner time
business with individuals making up the
majority of lunch time business. The family
segment is increasing annually at 9% with
26,585 potential customers.

9. MARKET
OVERVIEW:COMPETITION

10. Khao Piyo’s mission is to become the premier fast-casual dining
experience. This will be accomplished by offering an
unprecedented experience coupled with great food and
reasonable prices.
Despite the usability of the app open to a wide – range of daily
users ,the target customers are 80% of students,bachelors.

11.  Most of the students outside their home town
and are living in hostels will privileged by this
app.
 To grab a healthy meal at your door step ,this app
will help them to reimburse their taste buds.
 This segment generate the major revenue ,as
they are more likely to buy the premium version.
 They are also an accessible consumers base ,as
they can be easily reached via social media and
internet.

16. APP
CHARACTERISTICS

17. It is a very versatile app like anybody can give
requests for any upgradation.
Anyone could fix his taste ,the food will be delivered
according to them.
You can fix any bug in the app by suggesting the
edits.
Reviews will be strictly taken under consideration
within 6 hours of request.
A very familiar environment for placing a order at
very reasonable rates.

21. COMPETITION

23. POINTS OF DIFFERENCES
• NO DISGUISE IN ACTUAL MEAL.
• EASILY ACCESIBLE INFORMATION.
• PAID WHAT YOU HAVE ACTUALLY
CONSUMED.

25. THE GOOD INTENTIONS OF KHAO
PIYO IS PROVIDING HIGH QUALITY
CUSTOMER SERVICE .SOCIAL
PUBLICITY AND GIVING INCENTIVES
TO TRY THE APP IS IMPORTANT.THIS
STRATEGY MAKES THE CONSUMERS
KNOW ABOUT THIS APP MORE.

28. FREE VERSION
 FULL ACCESS TO OUR
POTENTIAL CLASS OF
CUSTOMERS.
 ACCESS WITH OUR APP TO
SUGGEST ANY BUG IN OUR APP.

29. PREMIUM VERSION
 TO BOOK A TABLE
 CHEF’S TALK FORUMS
 SECRET RECIPES ACCESS BY PAYING
HIGH PREMIUM FOR IT.

32. The price of
premium version
of app is 9.99$ at
which you can
access all the
premium
membership
features with
ease.

37. IMPLEMENTATION

41. DISCLAIMER
THIS PRESENTATION IS BEING CREATED BY SAGAR GARG , IIT
BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR , IIM
LUCKNOW DURING THE MARKETING INTERNSHIP .
CEO OF KHAO PIYO APP