This marketing plan proposes an app-based online grocery delivery service. It aims to provide high quality groceries at lower prices than local stores and deliver them within 5 minutes. The plan is to acquire local stores by making them partners and cover all of a city or town. The zero-budget marketing plan involves collaborating with local stores, developing an app, conducting door-to-door publicity, and then starting sales on the app. The goal is to become the main marketplace for groceries and establish nationwide by targeting customers' daily needs.

1. MARKETING PLAN FOR AN APP
ONLINE GROCERY

2. DO YOU FEEL PURCHASED GOODS ARE NOT IN PAR WITH
THE PRICE ??

3. ARE YOU WASTING YOUR TIME IN GROCERY SHOPS ???

4. DOWNLOAD OUR APP .

5. ONLINE GROCERY:DOOR-TO-DOOR
YOU CAN HAVE ANYTHING

7. SITUATION (1/3)
 In present days , especially in cities and towns lot of people
frequently visit general stores to have their daily needs.
 In general stores , retailers sell their products than its maximum
price and product quality is also poor.
 Consumers spend lot of time in buying these products due to
large diversity.

8. GOAL(2/3)
 Only market place for daily needs .
Starting from a single place and establish all around the
country.

9. MISSION (3/3):
Proposed Course of
Action(3/3)
To propose marketing plan with
zero budget
Marketing plan should be
effective and should reach
every target consumer.

11. COMPANY OVERVIEW
Basically our company provides groceries (any) of high quality through an app .
It serves you just in five minutes of the delivery.
Our stores are present in each city or town and it varies from (1-5) depending up
on the population of the city or town.
Our company acquires all other stores in the town (especially) by giving them
partnership in the company.

12. MARKET OVERVIEWCOMPETITORS:COMPETITORS:
OPPURTUNITIES: These markets operates only in the metropolitan cities.
Threats : Competition from the local markets.

13. TARGET CUSTOMERS
 Our company addresses daily needs of any human
being in cities and towns.

15. Main goal for the company is to make the company ,only market
place for groceries in a certain city or town.
COMPANY GOAL:

16. MARKETING GOAL:
 To create the brand loyalty and engage the customers to achieve the
company goal.

18. CONSUMER NEEDS:
 Company covers almost every grocery of high quality in par with the
price.
 It deliver the product in short span after the order.

19.  Company acquires all the owners of the general
stores by giving them certain share in the company.

20. POSITIONING STRATEGY
Points Of Parity:(POP)
 It provides goods and services.
 Online shopping
 It provides delivery with online
purchase.
Points Of Difference:(POD)
 Product of high quality in
par with price
 Fastest delivery(5 min)

22. PRODUCT CHARACTERISTICS(1/7)
Product of high quality
Product of low price in comparison to other markets.

23. SERVICES(2/7)
 User friendly shopping through an app.
 Free door-door delivery .(T & C apply)

24. Company App Introduction (3/7)
App :-ONLINE GROCERY:DOOR-TO-DOOR
TAG LINE :-YOU CAN HAVE ANYTHING

25. PRICE(4/7)
The price of the product is less compared to local markets.
Shipping is free , if the delivery not less than $.67.In case it costs $0.15 for
shipping.

26. (5/7)
Incentives are only to people , who share the app.

27. DISTRIBUTION(6/7)
• App is available initially only the google play store because our mission starts
from towns where they cannot afford for apple , however brand equity of
windows is reducing day by day.

28. COMMUNICATION(7/7)
• Company communicates with the customer through the app.

30. INFRASTRUCTURE(1/3)
Company is divided into sub groups . These groups deals different aspects of the
company like sales , marketing , app development etc…

31. COLLABORATION
WITH LOCAL
MARKETS
APP DEVOLOPMENT DOOR-DOOR
PUBLICITY WITH
ZERO BUDGET
SALES ON APP
PROCESSES

32. MONTHS ACTION
2 COLLABORATION WITH LOCAL MARKETS
½ APP DEVELOPMENT
½ DOOR – DOOR PUBLICITY
THEN…….
SALES BEGINS

34. RECAP:
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TATICS
• IMPLEMENTATION

35. Created by SUNKISHALA CHAITANYA,NIT JAMSHEDPUR , during a
Marketing Internship under Prof . SAMEER MATHUR,IIM
LUCKNOW.
(See www.IIMInternship.com)