The document provides a marketing plan for the Quickzee Android app, which allows customers to book tables and order food online at restaurants to avoid long wait times. The app has 10,000-50,000 installs and collaborates with major food chains. The target customers are upper middle class and upper class individuals aged 15-70 in major Indian cities. The plan outlines strategies to increase installs and bookings, provide customer incentives, and promote collaborator and company value to support growth.

1. TO CREATE A
MARKETING PLAN FOR
ANDROID APP
BY
D. SOUMYA SAROJINI

2. EXECUTIVE SUMMARY

3. OVERVIEW
1) Nowadays the wait for a table at restaurant after a busy day , becomes a total
nightmare.
2) People should wait hours to get a table.
3) And worse, even after they get a table, they are supposed to wait for the food
for quite a long time.

5. 1. Quickzee is here for your rescue.
2. In this app, the tables can be pre-booked online and the
customers needn’t wait.
3. The customers can also order their food online.

6. HOW DOES THE APP WORK??

7. First, choose the restaurant in which
you want to dine.
Book the tables online, specifying the
number of people. Also specify the
time of your arrival.
Food can also be chosen from the
menu and the order can be placed.

8. Hence when the customer comes inside the
restaurant, he/she can immediately dine in and
start eating.

10. COMPANY OVERVIEW
• The app has over 10000-50000 installs.
• It has collaborated with the best food chains.
• The company provides a connection between the
consumers and the restaurants.
• It is one of the best rated apps.

11. Market overview
• It has a good potential
• With the number of restaurants growing ,
so does people’s appetite for food.
• People started exploring more and hence
there is a huge potential with limited time
they have it.

12. TARGET CUSTOMERS

13. TARGET CUSTOMERS
DEMOGRAPHIC
Age : 15-70
Gender : male , female
Income :upper-middle class and upper class
GEOGRAPHIC
Cities : Chennai, Kochin ,Mumbai, Delhi, Hyderabad
PSYCHOGRAPHIC
People would want to go to classy restaurants and not wait for the food for
a very long time.

15. • Installs range- 10000-50000
• This app should become very popular
• The number of people booking online should be more than the number of
people coming directly to the restaurant.
• Should have connected with a large number of popular restaurants.

18. CUSTOMERS
The customers want good and tasty food
They wouldn’t want to wait in long queues to
get their tables and even after that,they
not want to wait for their food.
Also, they want their food to be hot.
Overall , they should have a fine dining
experience.

19. COLLABORATORS
1. Leading food chains like Pizza Hut, McDonald’s , Barbeque
Nation, Coal Barbecues etc.
2. Several advertising agencies.
3. Social media.

20. COMPANY
• The company has a dedicated marketing team which targets the social and digital
media
• Provides incentives to the customers and client.

21. COMPETITORS
Opentabs is one such
app,which provides
similar options like
Quickzee.
Swiggy is also one such
app like Quickzee but
instead of having the
fod at the restaurants,
customers have it at
home.

22. • This is a new way to use the smartphone
• Economic : downloading an app saves the internet usage
• Helps people to easily dine in at any restaurant.

24. CUSTOMER VALUE
• The customers will get a discount, if they order through Quickzee
• Online payment can also be done.
• They get to enjoy freshly prepared food.
• The ordered food should get served, within 5 minutes of dining.
• If not, then they get a dish , free of cost!!!

25. COLLABORATOR VALUE
• Using this app, the restaurant can improve its services to the customer
• Hence, more people would come to their restaurant.
• The waiting period of the customers would decrease, and hence they can fill
in more customers.
• They can also provide discounts through this app, which would attract more
customers.
• The restaurant’s visibility gets increased in the target market through online
presence

26. COMPANY VALUE
• The company would help the restaurants to attract more customers
• It can make the restaurants popular through their service
• Through popular collaborators, the number of installs can increase

27. TACTICS

28. • Lesser ads in the app.
• The food will be freshly
prepared.
• The food would arrive on
time.

29. SERVICE
• They can give festive discounts.
• Any queries, can be immediately clarified through this app.
• If there are any bugs in the app, they try to remove it as soon as possible.

30. BRAND
The food and the
table becomes
available to the
customers very
quickly. As quick as a
bee.
BRAND LOGO

31. PRICE
• The customers get 10% discount from their total bill.
• If the food does not arrive on time, one dish becomes free or they
get a 15% discount from their total price.
• Psychological discounting: the price should end with ‘9’
The partnership details between Quickzee and the collaborators can be
decided only after extensive analysis.

32. • Special offers for customers who use this app
frequently.
• A discount coupon is credited in the customer’s
account, if they have used it atleast 5 times.

33. COMMUNICATION
• Word of mouth marketing.
• Through several blogs.
• Social media groups like Facebook, Whatsapp etc and other
communities.
• Promotional videos on YouTube.

34. DISTRIBUTION

36. INFRASTRUCTURE
• The Quickzee app developers, should keep updating it constantly.
• They should remove the bugs as soon as possible.
• Make new plans for the app.
• Find new information that can be added, like festive discounts.

37. PROCESSES
• Keep an eye on the competitors strategies.
• Revenue generated from the food chains.
• Developing strategies to maintain customer
retention and growth.

38. SCHEDULE
1. Different app for different segment of the market.
2. Brand positioning.
3. Designing services
4. Pricing strategy.
5. Communicating this to everyone who are associated.

39. o Executive summary
o Situation analysis
o Goal
o Strategy
o Tactics
o implementation