A retail outlet or store is a retail sales establishment which has a genuine retail activity and which therefore has a sales area. This therefore excludes ancillary establishments such as warehouses or the offices of commercial enterprises without their own turnover..

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PRESENTED BY: DIKSHA VASHISHT

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HYPER MARKET
 Combinationof supermarket, department store&
specialty stores
 Have extremely large store areas
 Use basic display racks
 Offer competitive prices
 Encourage Self-service
EXAMPLE:
 SUPERKMART
 GIANT
 WALMART
 CARREFOUR
 D-MART
 HYPERCITY
 BIG-BAZAAR
 RELIANCE
FRESH

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ADVANTAGES OF HYPERMARKET
 We can buy everything under one roof
Wide range of choice
Lot of special offers, e.g. seasonal or festival offers
Opening hours are longer than in small shops

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KIOSK
• KIOSK stands for KOMMUNIJKASJON INTEGRET OFFENTLIG SERVICE KONTOR
An open-fronted hut that sells things outdoors. A cubicle form which sells the
NEWSPAPERS, REFRESHMENTS, TICKETS ETC. ARE SOLD, conference center etc.. A
kiosk is a small, stand-alone booth typically in high-traffic areas for business purpose. It
typically provides information regarding the product or services.

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ADVANTAGES OF KIOSK
• Improve customer buying experience
• Increase customer base
• Reduce the cost of business
• Boosts job satisfaction

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FACTORY OUTLET
 Here manufactures sell their product
directly through their own branded
stores.
 Also called as “outlet stores” or “best
saving outlet”.
 Traditionally, a factory outlet was a
store attached to a factory or a
warehouse
 About 45% of branded products in the
country are sold during discount sales
or through these outlets
 These outlets are owned by company.

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WHY RETAILER LOOK FOR
FACTORY OUTLET?
• It can be profitable due to low operating
cost, few services,low rents & elimination
of the distributor/retailer links in the
distribution chain.
• Manufacturers have supreme control of
their outlet, can run the store in their own
way-visibility,prices, promotion &
inventory
• Low price is not the only way behind the
expansionof factory outlets, brand
promotion
ADVANTAGES OF
FACTORY OUTLETS
 REDUCED COST FOR DELIVERIES
 They benefit customers as they get branded
goods at affordable prices.
 It helps companies get incremental
revenue from goods which are out of
fashion or slightlydefective.
 Factor outlet centers help companies save
warehouse space as displayingat outlets
leads to sale

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Mom’s & POP’s STORES
 Small family-owned businesses,
which sell a small collection of
goods to the customers.
 Individually run & cater to small
sections of the society.
 These stores are known for their
high standards of customer
servicers
 In the past, mom and pop term
was especially used for family-
owned businesses such as
bookstores, restaurants, insurance
agencies, and automotive repair
shops, etc.

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 Advantages of Mom’s & Pop's store
• TIME & ENERGY SAVING
• CONVENIENCE
• FACILITIES
• GOOD RELATION OVERTIME
• PRICE BARGAINING

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 WHY RETAILER LOOK FOR KIRANA
STORES?
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• TO START KIRANA STORES
SMALL START-UP
CAPITAL REQUIRED
• OPERATIONAL COST,MAINTENCE COST IS LOW BECAUSE OF
LOW IN SIZE
LOW COST
• REQUIRE LESS STAFF
• ACCOUNT KEEPING OTHER OFFICIAL MATEER IS ALSO NOT
COMPLEX
LESS MAINTENANCE
• LEARN THE BUYING PATTERN OF REGULAR CUSTOMER
• HELPS IN MAINTAIN THE MERCHANDISE OF CUSTOMER
CHOICE
BETTER
UNDERSTANDING OF
CUSTOMER
PREFERENCE

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THANK YOU