Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
Bill Aulet's keynote speech at 2016 Global Entrepreneurship Conference in Medellin Colombia. Focus on the past, present and future of entrepreneurship educaiton and what needs to be done.
This made using a computer much easier. Computers used to be difficult, with lines of text commands. Apple, on the other hand, felt that technology should be simple. As a result, they made the Macintosh more user-friendly which changed the game.
Apple thinks Different from other....For 38 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
A general Case Study/Presentation on Apple Inc. according to the years 2022 and 2023, the source is taken from Google and the Apple website itself, Prepared to showcase the work that can be done and modified according to universities and your knowledge.
It is made with a minimal effort just for considering it for your work.
eCosmetica - E-commerce Report
eCosmetica is a company that has created a brand concept consisting of beauty product with skin care awareness utilizing online channel of distribution. We are seeking recurring investment to fund the growth of the brand, and position the company for an IPO. The plan that follows explains our market, our value proposition and our market segmentation strategy. The detailed financial plans provide a clear view of our sales and profit forecasts. These plans show how eCosmetica will reach profitability in our third year of operation and generate shareholder return on equity within five years.
In order to grow and achieve the desired level of market penetration, we have outlined the following marketing/production goals:
• Going Virtual
• Increasing the number of variety of products that the customer is in search of.
• Getting the brand recognized
• Retaining the customer exceeding their expectation and on time service.
The term Globalization was first coined by Theodore Levitt in a Harvard Business Review article..
He mentioned that the future belonged at global corporations that adopted strategies..
Globalization refers to the increasing unification of the world's economic order through reduction of such barriers to international trade as tariffs, export fees, and import quotas.
Paicho Pasal saw the goods produced being sent to waste and due to the geographical constraints, the
goods produced couldn’t be delivered; thus, as a result, in order to fulfill this gap, they came up with this
business idea. The production in the hilly region of the country were being sent to waste because their
production was enough for them. Thus, they generated an idea for the produce to be delivered to the
people residing in city areas.
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
eSewa is Nepal-based company
mainly focused on electronic
payment system It is one of the
major service provided by
f1soft.com which is the well-known name for safer and easier way to pay online.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Digital Tools and AI for Teaching Learning and Research
Marketing Mix of Apple Inc.
1. MARKETING MIX OF APPLE INC
Brief Introduction on Apple Inc.
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
(Anonymous, 2016)
History of Apple Inc.
Apple Inc. originated from the friendship and mutual interests of
Steve Wozniak and Steve Jobs. The Two collaborated in the
development of the “Apple” in the early 1970s. The Apple I was
a step ahead of most computers of the time featuring a use of
a TV as a display system and a cassette interface for recording
programs. After obtaining financing for the development of
Apple II, the Apple Computer Company was formed in 1970.As
the growth of home computer use grew, Apple grew with it. In
1980 the company issued its initial public offering of investment
stock. Apple next introduced the Macintosh Computer in 1983
during the Super Bowl. The computers desktop publishing
features provided the foundation for future innovations that
have become standard for the company. (Malviya, 2011)
Current CEO: Tim Cook; after Jobs resigned as CEO and
became chairman of the board, Cook was named CEO of Apple
Inc. on August 24, 2011. (Tim Cook, n.d.)
Marketing Mix of Apple Inc.
Apple Inc’s marketing mix indicates how the company matches
its business activities to market conditions. This analysis of the
firm’s marketing mix provides insights about how to effectively
address market conditions and the competitive landscape
through appropriate products, distribution, promotion and
pricing. Apple continues to use its marketing mix in globally
expanding the business through various channels and with a
growing product mix, along with an array of promotion
strategies. As one of the most admired companies in the world,
Apple Inc. serves as an example of how the marketing mix can
support business success. (Greenspan, 2015)
PRODUCT
Apple Inc. has continued to expand its product mix. This
component of the marketing mix determines the outputs of the
business organization. In Apple’s case, the following are the main
product lines:
Mac
iPad
iPod
iPhone
Apple TV
Apple Watch
Software
These Apple products currently available in the market show the
firm’s diversification in this component of the marketing mix.
However, as part of its product development intensive growth
strategy, the company continues to develop new products, such
as the Apple electric vehicle, which is under development through
collaboration with firms like Tesla Motors. This product mix shows
that Apple’s marketing mix is extensive in terms of product
variety to address customers’ needs in different areas of their
lives. (Greenspan, 2015)
PRICE
Apple is a premium brand computer that does not attempt to
compete on price. The company has reduced prices after some
initial product launches. It uses skimming and premium pricing
strategies.
The Apple iPad is priced at a minimum of $499.
The Apple iPhone costs begin at $99.
The Apple iPod Classic is priced starting at $249.
The Apple iPod Nano costs $149.
The Apple Mac Book costs $999.
The Apple MacBook Pro is priced at $1199.
The Apple Quicktime Pro for Windows costs $29.99
Apples iPad pricing strategy includes the flexibility to lower the
prices if consumer response dictates such action. This would be
consistent with a similar $200 price cut on the iPhone in 2007.
In 2009 Apple announced a reduced cost pricing structure for
iTunes – songs will cost 69 cents, 99 cents or $1.29. He said the
“vast majority” of the songs will cost 69 cents. Changes are said
to be a response to a slower pace of music downloads.
(Unknown, n.d.)
2. AYUSH MAN TAMRAKAR MBA EVENING SPRING 2015 - MARKETING 15-FEB-2016
PROMOTION
Apple Inc. offers special discounts on refurbished Macintosh
computers, iPod Nanos, and the 8GB iPod Touch. In each
case a 1-year warranty is included on the all products.
Apple Inc. authorized Training Centers are located
throughout the U.S. each provides instruction in Mac systems,
Mac OS X, and Apple’s professional applications. A wide
range of certification exams and courses offer innovative
learning opportunities for IT and creative professionals,
educators, and service technicians—delivered exclusively
by Apple Certified Trainers.
The Apple Consultants Network website provides a search
tool allowing visitors to locate nearby certified Mac product
consultants in the U.S, Canada, and a number of
international locations.
The online Apple Store offers free shipping for orders over
$50.
The online Apple store offers iTunes gift cards.
Apple provides a $100 rebate when you purchase a Mac
or specific printers from the online store.
Apple has packaged back-to-school offers, including some
aimed at college students.
Apple’s main website is located at www.apple.com
The Apple logo has evolved from its original depiction of
Sir Isaac Newton under a tree to the memorable rainbow
apple to the present blue Apple with a bite taken out.
(Unknown, n.d.)
PLACE
Headquarter: Apple Inc. Headquarters are located at is located
at 1 Infinite Loop, Cupertino, California.
Consultants Network: The Apple Consultants Network includes
independent professional service providers and technology
consulting firms that specialize in Apple and third-party
solutions. Certified on Apple technologies, these providers
deliver on-site technology services and support to home users
and businesses of all sizes.
Service Providers: Apple service providers are certified
technicians, who complete regular Apple training and
assessments, and offer repair services, and exclusive access to
genuine Apple parts. They are located in Asia/Pacific, Africa,
the Middle East Europe and Latin America.
Retail Stores: Apple has over 200 retail stores worldwide
including the US, UK and Canada. Apple recently opened a new
retail store in Shanghai China.
Bibliography
Anonymous. (2016, February 13 ). Apple Inc. Retrieved from
Wikipedia: https://en.wikipedia.org/wiki/Apple_Inc.
Greenspan, R. (2015, September 09). Apple Inc’s Marketing Mix
(4P’s). Retrieved from Panmore Institute:
http://panmore.com/apple-inc-marketing-mix-4ps
Malviya, M. (2011, April 22). Marketing mix of apple. Retrieved
from Slideshare:
http://www.slideshare.net/MohitMalviya/marketing-
mix-of-apple
Unknown. (n.d.). Apple Marketing Mix. Retrieved from Marketing
Teacher: http://www.marketingteacher.com/apple-
marketing-mix/