Apple was founded in 1976 by Steve Jobs and Steve Wazniak. It has since grown to become a leading technology company known for its innovative products like the iPhone and iPad. Apple focuses on design and creating seamless user experiences. It emphasizes simplicity and eliminating non-essential features. Through unique marketing strategies and brand loyalty, Apple has increased its net sales by nearly 300% in recent years and grown its market share substantially.

1. CORPORATE STORY ON “APPLE” Presented By MANENDRA SHUKLA

3. Incorporated in 1977

6. Increase their market share by 30%.

9. Net income has been increased by almost 429% within 4 years.

11. From Marketing point of view

12. HUMAN RESOURCE

13. ORGANIZATIONAL STRUCTURE

15. Compensation policy( individual reward)

17. Apple’s Design Process “When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, you can often times arrive at some very elegant and simple solutions.” -Steve Jobs

18. VISION: Apple identifies needs and use cases to make decisions about function and technologies. FOCUS: Drops 20 % of non-required functionalities to perfectly design 80 % of key user needs.

19. STRATEGIES Promotional Technique: Surprise element in each product launch. heavy speculation and curiosity regarding the product . Positioning: hype surrounding Apple product was created due to its unique advertising, word of mouth publicity by the users and the look and design of the product.

21. SELL AT PREMIUM:

22. STRATEGIES LOCK THE CUSTOMER IN: 125 m iTunes accounts linked with credit card.

23. CROSS SELLING THE PRODUCT LINE: Product line covers all markets, all price ranges, all needs with an accurate segmentation. The iCustomer needs all Apple products to maximize his user experience. Integration reinforced by retail strategy. Apple Stores fosters the brand appeal and consequently, the halo effect.

27. MUSIC REVOLUTION

28. SMART PHONE Global Launch: Penetration in US market. Subsidized Handsets. Colaboration with AT&T. Higher profit due to more ARPU.

31. COMPETITIVE ADVANTAGE SIMPLICITY: Technical complexity hidden behind slick and intuitive user interface gives seamless experience. QUALITY: Thanks to hardware and software tight integration Apple’s product offers great quality. INNOVATION: Apple does not depend on its suppliers’ technical breakthroughs. It can innovate on hardware and software at its own pace.

32. PERFORMANCE OF THE COMPANY

33. How did Apple beat Google & Microsoft?

34. Revenue Distribution: The iTunes Store represented only 11 % of Apple’s revenues in 2009. iPhone (hardware) sales represented 22 % of Apple’s revenues that amounts to $6.8 bn. 40 % of Apple revenues comes from Mac sales (desktop and laptop). Revenue of $400 m that is less than 1% of total revenue generated by App Store sales since its creation.

35. Microsoft ---- Google---- Apple---- In 6 years, Apple’s market cap outweighed both the new and old tech champions

38. Computer sold in units

40. Revenue per square foot: $2,489

42. Large population (Gen X&Y) which are extremely individualistic and name brand conscious.

43. Downloadable music and MP3 players are highly marketable.

44. Increase sales of computers online by 25 percent.

46. Dell and HP are major competitors.

47. Increasing competition with music downloads.

48. Dell does not invent but provides computers at a more cost effective rate for customers.

50. Developing own software and hardware.

51. Apple’s niche audience provides the company with some insulation from the direct price competition.

52. Revamping desktop and notebook lines.

53. Web technology can be used to improve product awareness and sales.

54. Low debt—more maneuverable.

56. Weak presence in business arena.

57. Dependency on new product launches.

58. Weak presence in markets other than education and publishing.

60. Advertise using individuals that will link Generation X & Y to the iTunes and other related products.

64. Increase productivity and turn around of high demand products to compete with Dell and HP.SWOT Matrix

65. Apple’s Marketing Lessons Make the customer king Apple customers have tremendous brand loyalty. Mac users (Mac Marines) would protest to journalists who wrote derogatory articles about the iPod’s shorter than expected battery life that many journalists would avoid writing about Apple's struggles altogether. Mac User Groups were vocal in their attempt to keep Apple executives focused on quality when they perceived the company was lowering its standards. Apple patrons feel as if they are part of a community - the result of the "us against them" mentality. Customers are loyal and have a sense of independence and an anti-establishment perspective.

66. Apple’s Marketing Lessons Break the marketing mould Company motto Jobs did away with “Big Box” stores Opened 1st retail store in Virginia in 2001 June 2008 - 215 stores Global chains (Australia, Canada, China, Italy, Japan, UK) Retail strategy a huge success - the “Nordstrom of technology” 1997 Macworld Expo Conference that Apple would be selling Microsoft 5% of the company for a $150 million, and be working with their archrival on new projects (Microsoft)

67. APPLE’s – LOGISTICS AND SUPPLY CHAIN

68. SUPPLY CHAIN MANAGEMENT - MAIN COMPONENTS

71. APPLE iPHONE SUPPLY CHAIN

73. Infineon: The Singapore facility manufactures Baseband Communications hardware.

74. Primax Electronics: The Taiwan facility manufactures Digital Camera Modules.

75. Foxconn International: The Taiwan facility manufactures internal circuitry.

76. Entery Industrial: The Taiwan facility manufactures connectors.

77. Cambridge Silicon: The Taiwan facility manufactures bluetooth chipsets.

79. Broadcomm: The U.S. based facility builds touch screen controllers.

80. Marvell: The U.S. based facility builds 802.11 specific parts. China facility assembles the hardware, holds inventory, and handles the pick, pack, and ship steps of the fulfillment process. The iconic iPod and iPhone maker took the top spot due to "an intoxicating mix of brilliant industrial design, software interfaces and consumable goods that are purely digital”.

82. Reduced inventories

83. Reduced waste

84. Reduced total manufacturing costs

85. Service

86. Establishment of a collaborative framework

88. FINANCE “LIFE BLOOD AND NERVE CENTRE OF BUSINESS”

89. Balance sheet of apple (in million $)

90. Common size statement for the year ended

91. Comparative Balance sheet(Amount in million $)

92. Income statement

93. Common size income statement

94. Comparative income statement

95. RATIO ANALYSIS:

96. EARNING PER SHARE

97. Over view about the company

98. THANK YOU And start thinking different from today…..