Apple deals in computer hardware, software, consumer electronics, and digital distribution. It offers a variety of iPhone models that differ in size, shape, color, and packaging. Apple provides a 12-month warranty and sells its products worldwide through 406 retail stores, wholesale, and online distribution with competitive pricing strategies. It promotes its products through print, television, internet advertising, and other promotions to reach a global customer base.

2. Apple deals in
computer hardware,
computer software,
consumer electronics and
digital distribution type of industries.

5. Product Mix
Product Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty

6. Product Form:-
Size:-
iPhone 4s - 4.54 x 2.31 x 0.37 inch
iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:-
Product Mix

7. Colour:-
iPhone 5S
iPhone 5c
iPhone 4s
Product Mix

8. Product Packaging
iPhone 4s, 5s
iPhone 5c
Product Mix

9. Warranty and Guaranty:-
12 months warranty.
Terms and Condition applied*
Product Mix

11. Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix

12. Cost:-
Price Mix

13. Discounts:-
Price Mix

14. Pricing Method:-
Demand Based pricing method
Price Mix

16. Place Mix
Wholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place Mix
Area served worldwide with 406 retail
stores.

17. Warehousing:-

18. Area served worldwide with
406 retail stores.
Great employee support of
80000 employees.

20. Advertising:-
Medias:-
Print Media

21. Electronic Media:-
1) Television

22. 2) Internet

23. Exchange Offers
Modified Payment
Plans

24. Tie in promotion