marketing mix and stp of glucon-d
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Heinz India Pvt. Ltd was formed in 1994 and owns several popular brands in India including Complan, Glucon-D, Nycil and Farex. Glucon-D has been the market leader in the instant energy drink category since 1933, enjoying a 70% market share. It is available in powder form containing 99.4% pure glucose and provides a source of instant energy. Glucon-D uses a variety of promotions through television, print media and retail outlets to market its products and targets all customer groups with an undifferentiated strategy, positioning itself as an energy drink that replenishes lost energy.
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Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
Head & Shoulders
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
20537240 Parle G Marketing Strategy
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G's price stable, targeting rural and young consumers, and associating the brand with government initiatives.
MARKETING STRATEGY OF DABUR
This document provides an overview of Dabur India Limited, a leading Indian consumer goods company. Some key points:
- Dabur was founded in 1884 and has grown to become India's largest Ayurvedic and natural health care company with a portfolio of over 250 herbal products.
- It has a presence across multiple consumer product categories like hair care, oral care, health care, skin care, home care, and foods.
- Major brands include Dabur, Vatika, Hajmola, Réal, and Fem. Dabur Chyawanprash and Vatika hair oil are among its most popular products.
- The company has annual
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Similar to marketing mix and stp of glucon-d
Marketing Research
The document summarizes a marketing research study comparing the health drink brands Horlicks (made by GlaxoSmithKline) and Bournvita (made by Cadbury). A questionnaire was administered to 60 customers, of which 54 responded. The findings showed that most customers preferred Bournvita over Horlicks due to Bournvita's better price, quantity, taste, schemes, and nutritional content. The document suggests that Horlicks should reduce prices, offer more schemes, expand flavors, and increase promotion and availability. In conclusion, the study found that customers generally preferred and were more satisfied with Bournvita compared to Horlicks.
Unilever
Unilever acquired several companies as part of its path to growth strategy to boost sales and market share. It acquired Slimfast, a leading diet food brand, to expand in the US nutritional supplement market. It acquired Ben & Jerry's for its superpremium ice cream segment. It acquired Bestfoods to combine operations and gain cost savings and market coverage in the food industry. However, by 2003 growth of Unilever's leading brands was declining, indicating issues with its acquisition-led growth strategy.
Unilever 101126044534-phpapp02
Unilever acquired several companies as part of its path to growth strategy to boost sales and market share. It acquired Slimfast, a leading diet food brand, for $2.3 billion to expand in the US nutritional supplement market. It acquired Ben & Jerry's for its superpremium ice cream segment. It acquired Bestfoods to combine operations and achieve cost savings and synergies, and gain access to new markets in Europe and Latin America. However, growth of Unilever's leading brands was declining by 2003.
Comparative analysis of Amul Pro with other nutritional products
Understanding the market scenario and compared Amul Pro with its competitor, Make competitive analyses and formulate marketing strategies.
brand wars
This document discusses brand wars between consumer product companies through comparative advertising campaigns. It provides examples of wars between Rin vs Tide detergents and Horlicks vs Complan health drinks. For Rin vs Tide, the war began when Tide's sales increased, threatening Rin's market share. Both engaged in price cuts and advertising attacks. For Horlicks vs Complan, each targeted different audiences and positioned their products differently over time, leading to ad campaigns comparing their benefits. While comparative ads can inform consumers if truthful, they can also mislead if making false claims about competitors.
Marketing project
Given a market analysis of P&G , ensuring all relevant areas can be covered . Includes SWOT , 4P's,PESTEL ,competitor analysis
Dabur honey (1)
How, to flesh out a comprehensive Marketing, Branding and IMC Plan using Aughi Dalton's Integrated Road Map
Dabur honey (1)
This presentation summarizes Dabur Honey's marketing strategy. It discusses Dabur as a 130-year old Ayurvedic healthcare company with a portfolio of 14 billion-rupee brands. For honey, it analyzes the market and competition. Dabur honey has potential for growth as consumers switch to honey from sugar. However, Dabur needs to improve taste perception and emphasize purity. The presentation recommends focusing branding on fitness and health through promotions in gyms. It also outlines ATL and BTL marketing tactics like print ads, billboards, radio, TV, PR, and events to position Dabur honey as a healthy sugar alternative.
Plan
Pakistan Unilever's product mix across its brands can be analyzed based on four key dimensions - width, length, depth and consistency. The width refers to the number of product lines, with Unilever having multiple lines like personal care, food, home care etc. The length is the number of items within each line - Lux soap comes in over 10 variants. Depth means the versions of each product - Pepsodent toothpaste has different flavors. Consistency is how related the lines are in use or distribution - all Unilever brands are consumer products sold through same channels. Some key Unilever brands in Pakistan, their products and features are then outlined.
Product Extension of Lindt & Sprungli
Lindt & Sprungli was founded in 1845 and generated CHF 3.901 billion in sales in 2016, though it only possesses 5.1% of the global chocolate market. The document discusses Lindt & Sprungli's brand sales, main competitors, strengths as a high quality brand with variety, and weaknesses like high prices and limited availability. It also covers opportunities like market saturation and product extension, threats from health trends and competitors, and a PESTEL analysis. Recommendations include targeting consumers aged 20-30 and developing cereal bars to compete with Ferrero Rocher, the market leader. A marketing campaign for the cereal bars is proposed focusing on awareness, interest, evaluation, trial and adoption.
Sunsilk V/s Head&Shoulders FMCG
Unilever is a global consumer goods company with 400 brands in home, personal care, and food products. Some of their most popular brands include Dove, Lipton, Knorr, Sunsilk, and Omo. Sunsilk is Unilever's hair care brand that was first launched in 1954 and is now available in over 50 countries. In Pakistan, Sunsilk was introduced in 1989 with three variants and has since expanded its range with products targeted at different hair types and conditions. Head & Shoulders is Procter & Gamble's leading anti-dandruff shampoo brand, first introduced in Pakistan in 1991. Both Sunsilk and Head & Shoulders aim their products at consumers in
Product line and product mix of p&g
This document discusses Procter & Gamble's product line and product mix. It was founded in 1837 by William Procter and James Gamble. It has a wide range of product lines including baby care, family care, feminine care, grooming, hair care, skin care, oral care, personal care, fabric care, and home care. The product mix includes the total number of products across all lines. It discusses the length, width, depth, and consistency of P&G's product mix. Length is the total number of products, width is the number of product lines, depth is variations within a line, and consistency refers to production, distribution, and end use. Successfully managing the product mix can help a company
FMCG INDUSTRY
Fast Moving Consumer Goods (FMCG) are low-cost, non-durable products that are sold in large quantities and have high turnover rates. Examples include toiletries, soap, detergents, and other household items. While profits on individual FMCG items are small, the cumulative profits can be large due to high sales volumes. FMCG products are meant to be fully used or replaced within one year.
Topical Analgesics- Marketing of OTC
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Volini, Moov, Voltaren
Over-the-counter medicines or drugs marketing
They can be sold directly to the consumer without the benefit of a prescription from a medical professional.
Procter and Gamble HRM report 2015 NAR
Report on Management and HRM of P&G. Its History, introduction, internal and external environments,product line, marketing, pricing, promoting strategies with video ads, HR functions and methods, organizational structure......
P&g presentation
P&G is a multinational consumer goods company founded in 1837 based in Cincinnati, Ohio. It has a diverse portfolio of popular brands in beauty, grooming, health, cleaning, and family care. P&G utilizes the 4Ps of marketing - producing a variety of high-quality products across categories and distributing them globally through extensive manufacturing and supply networks while employing effective pricing strategies and heavy promotional advertising to drive brand loyalty and sales.
Marketing plan of animal feed (summerkool)
This document presents a marketing plan for Godrej Agrovet's new cattle feed supplement product called Summerkool. Godrej Agrovet is India's largest animal feed producer. The plan introduces Summerkool, a powdered supplement formulated to reduce heat stress in cattle and minimize declines in milk yield during the summer. It discusses Summerkool's unique composition, target markets of medium to large dairy farmers and cooperatives, and a marketing strategy focusing on distribution partners, premium pricing, and promotion through advertising and demonstrations. The goal is to launch Summerkool as a seasonal market leader and achieve 4000 crores in annual animal feed sales by 2015.
Do The Marketing Mix (4ps) Analysis Of boost
Boost is a popular health drink launched in 1975 in India by GlaxoSmithKline. It targets children ages 8-14, especially boys. South India is a major market. Boost uses a distribution network of depots, wholesalers, and retailers like grocery stores and supermarkets to get its products to consumers. It maintains competitive pricing similar to rivals to appeal to both rural and urban customers. Promotions focus on sports and feature cricketers endorsing Boost as the source of their energy.
FMCG
The document discusses the FMCG sector in India, with a focus on Heinz India and its brands. FMCG contributes 29% to India's GDP and includes food and beverages, healthcare, personal care and household products. Heinz India's top brands are Complan and Glucon D, a nutritional drink. Glucon D earns around Rs. 500 crore annually for Heinz India. The major competitors of Heinz India and Glucon D are Nestle and Dabur. Zydus Wellness recently acquired Heinz India's consumer wellness business, including the Complan and Glucon D brands, for Rs. 4,595 crore.
Integral Life Sciences, Chandigarh, WHO-GMP standards
Integral Life Sciences is a pharmaceutical company established in 2007 in Chandigarh, India that trades and supplies a wide range of WHO-GMP compliant medicines. The company procures medicines from licensed vendors and supplies them in bulk and small quantities all over India. It offers antibiotics, analgesics, gastro medicines, neurological medicines, and many other drug categories. Integral Life Sciences aims to provide affordable, high quality medicines to improve health and quality of life.
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Integral Life Sciences, Chandigarh, WHO-GMP standards
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