Boost is a popular health drink launched in 1975 in India by GlaxoSmithKline. It targets children ages 8-14, especially boys. South India is a major market. Boost uses a distribution network of depots, wholesalers, and retailers like grocery stores and supermarkets to get its products to consumers. It maintains competitive pricing similar to rivals to appeal to both rural and urban customers. Promotions focus on sports and feature cricketers endorsing Boost as the source of their energy.
The project describes the sales and distribution network adopted by coca cola beverages in india. It mentions the problems which are faced by the company.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
RR Kabel project report including company profile, pestle analysis, swot analysis, competitors and survey based on awareness and feedback of customers through questionnaire.
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
The project describes the sales and distribution network adopted by coca cola beverages in india. It mentions the problems which are faced by the company.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
RR Kabel project report including company profile, pestle analysis, swot analysis, competitors and survey based on awareness and feedback of customers through questionnaire.
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Digital Tools and AI for Teaching Learning and Research
Do The Marketing Mix (4ps) Analysis Of boost
1. Do The Marketing Mix (4ps) Analysis Of Any Of
The Retail Store
L . SWAGATH
190209120026
PKD CAMPUS
2. MARKETING MIX OF BOOST – BOOST MARKETING MIX
• Boost is one of the main health drinks available in consumer markets and is associated with
food and beverage industry.
• It was developed in the year 1974 and launched in the market as a nutritional drink in the year
1975-76 by its parent company GlaxoSmithKline.
• The brand has targeted children especially boys between ages of 8 to 14 years as its
customers. Its main competitor in this field is-
3. • Boost is one of the main health drinks available in
consumer markets and is associated with food and beverage
industry. It was developed in the year 1974 and launched in
the market as a nutritional drink in the year 1975-76 by its parent
company GlaxoSmithKline. The brand has targeted children
especially boys between ages of 8 to 14 years as its customers.
Its main competitor in this field is-
PRODUCT IN THE MARKETING MIX OF BOOST
4. PLACE IN THE MARKETING MIX OF BOOST :
• Boost is a popular drink in India but South India is a major contributor towards providing larger
sales figures and ultimately revenues. The company has a distinct distribution policy that helps
in providing products to its consumers. Supply channel includes sending products from
manufacturers to depots in bulk quantities. From here they are picked by wholesalers who
supply to retailers as per demand and necessity. It is the retailers who bring in necessary items
to consumers through various mediums like grocery stores, supermarket, discount stores,
convenience stores and department stores.
5. PRICE IN THE MARKETING MIX OF BOOST :
• Brand Boost has recognised the necessity of having a good pricing policy to meet the demands
of a consumer market. It has several competitors in the health-drink category and hence cannot
afford very high prices.
• It has decided to maintain a competitive pricing policy that is similar to its rivals so as to
penetrate markets in both rural and urban areas.
• The company also encourages volume pricing policy. Its products are available in several
quantities.
• 1 KG pack of Boost ultimately costs lesser than either ½ kg pack or even lesser than a 200g
pack.
6. PROMOTIONS IN THE MARKETING MIX OF BOOST :
• Boost has developed its promotional portfolio around sports and several sportspeople. Its
advertisements are about people who are enthusiastic about sports and need something extra
to take them to next level.
• Brand promises to meet high-energy needs of its consumers through its products. Various
cricketers have been a part of Boost through advertisements over the years. Kapil Dev in the
year 1986 and Sachin Tendulkar in the year 1989 were roped in to endorse this brand.
• Later Virendra Sehwag, M.S. Dhoni and Virat Kohli have been endorsing Boost as the secret of
their energy.
