Haldiram's is a major Indian snack manufacturer established in 1937 in Bikaner, India. It has plants in several major Indian cities as well as exports products to over 10 countries. Namkeen snacks contribute 60% of Haldiram's total revenue. The company has over 100 product offerings and uses high quality, traditional Indian ingredients sourced from across the country. Haldiram's has received several awards and recognition for its products and operations.

1. Operations Management in
Haldiram’s
Made by Nemish Kanwar 2012A4PS305P

2. Introduction
• Major Indian sweet and snacks Manufacturer
• Plants in Nagpur, New Delhi, Kolkata and
Bikaner
• Product exported to many Foreign Countries
including Sri Lanka, United Kingdom, United
States, Canada, United Arab Emirates,
Australia, New Zealand, Japan, Thailand and
others

3. Background
• Established on 1937, Bikaner by Shri Shivkisan
Agrawal
• Namkeen contributes 60% of its total Revenue
• Raw Material sourced from all over India and
is of Best Quality
• ‘Traditional Taste and Authentic Indian Flavor’

4. Certifications and Accolades
• Certifications
• Accolades
– Haldiram's has been the proud recipient of many awards such as
the International Food award from TROFEO International
Alimentation of Barcelona, Spain (1999).
– Shri Shivkishanji Agrawal, Chairman of Haldiram's Group has
also received a regional award, titled "VIDARBHA GAURAV
PURASKAR"

5. Global Presence

6. Products
• Over 100 Products
• Marketed at various retail locations such as
bakeries and confectionery stores
• Inexpensive than other competitors

7. Quality Policy

8. Plant Locations
• Presently, they have 4 plants in and around Delhi.
• Production capacity of these plants on daily basis
is as following:
– 50 tons of Namkeens,
– 20 tons of chips and other fun foods,
– 5 tons of tinned sweets and soan papadi
• Another two plants are under construction to
increase the capacity to fulfill the rising export
demands

9. Distribution Channel Structure

10. Distribution Network
• Different Distribution Network with respect to
weight and price of Product
• 10gm packet for small retailers
• 10-500gm packet for General Stores and
likewise
• ½-1kg packet for Modern trade stores
• Special channel for BSF, CRPF Canteen

11. Functions of Channel Member
• To supply goods and to increase sales.
• To achieve the targets assigned to them.
• Responsible for all the activities of their areas.

12. Order Processing
• C&F agents go to retailers of their areas and
bring order daily
• Give order to Corporate Office Haldiram’s
• GM of Corporate Office gives order to Factory
• Every distributor and C&F agent has a fixed
day in a week to give an order.
• Haldiram’s has its own warehouse, which is
managed by its own staff.

13. Order Processing

14. Shelf Placement
• Let the Retailers decide
• Reasons behind it
– Demand does not come without price
– Product has the right customer pull
• In any case, Retailers prefer to keep its
product at visible places