The document describes Haldiram's supply chain and distribution network for delivering snacks from factories to customers. Key aspects include: 1) Haldiram uses a multi-tier distribution system with corporate offices, factories, distributors, C&F agents, retailers and customers. Orders flow from retailers to the corporate office to factories. 2) Products are packaged in various sizes for different store types from small retailers to modern trade stores. 3) Transportation of products involves vendors, warehouses and different vehicles like trucks, tempos and others, with associated costs that vary by vehicle type.

2. Snacks Sweets Beverages
Frozen
food
Namkeens

3. Supply
chain
managem
ent
Planning
Marketing
Logistics
Successful
Operation

4. Factory distributer wholesaler retailer customer
Information Information
Fund Flow

5. Retailers C &F
Corporate
Office
Factory

6. • C&F agent go to retailers of their areas and bring order
daily
• Give order to corporate office Haldiram’s
• GM of corporate office gives order to factory
• Every distributer and C&F agent has a fixed day in a
week to give an order
• Haldirm’s has it’s own warehouse , which is managed by
it’s own staff

7.  Different distribution network with respect to weight
and price of product
 10gm packet for small retailers
 10-500gm packet for general store and likewise
 1/2 -1kg packet for modern trade store
 Special channel for BSE. CRPF canteen

8. Vendors
Transportation
Warehousing
Transportation Factory
Transportation
warehousing
Transportation Distributer
Transportation
Retailers
Customer

9. INDUSTRY DISTRIBUTION NETWORK
Factory
Institutional salesC & F
Distributors
Wholesalers
Retailers
consumers

10. 16% Truck
38% Tempo
46% Other
46%
16%
38%

11. Type of vehicle Cost of Transportation/1000kg
Truck 5150
Tempo 4100
Others 6700
0
1000
2000
3000
4000
5000
6000
7000
8000
Truck Tempo Others
Cost of Transportions/1000kg
Vehicles

12.  Manufacturing > C&F agents >Distributers > Ship them to
retail outlets
• 50 C&F agents and 1035 distributer in india.
• Retails outlets such as supermarket , sweet shop, provision
stores
• Tie up with www.haldiram.com with deliver time of 48
hours to one week and value added services

13. # Jawahar kater
# Pawan patidar