Haldiram's began as a small shop in Bikaner, India in 1937 and has since expanded into a large food empire. It is now one of the largest snack food companies in India with annual sales of over 4224.8 crores INR. Haldiram's has manufacturing plants across India and exports products to over 25 countries. The company focuses on delivering traditional Indian snacks and sweets using high-quality ingredients. It utilizes word-of-mouth promotion and point-of-purchase advertising. Haldiram's faces high competition from large companies like PepsiCo but maintains its market leadership through quality standards and focus on regional tastes.