Pakistan Unilever's product mix across its brands can be analyzed based on four key dimensions - width, length, depth and consistency. The width refers to the number of product lines, with Unilever having multiple lines like personal care, food, home care etc. The length is the number of items within each line - Lux soap comes in over 10 variants. Depth means the versions of each product - Pepsodent toothpaste has different flavors. Consistency is how related the lines are in use or distribution - all Unilever brands are consumer products sold through same channels. Some key Unilever brands in Pakistan, their products and features are then outlined.
World's largest seller of shaving CreamVijohn Group
VI-JOHN GROUP has emerged today as manufactures of the best internationally known products of Personal Care, Skin Care and Cosmetics. Our best-known products are Shaving Cream, Toothpaste, After Shave Lotion, Hair Removing Cream, ST JOHN range of Perfumes and various other Cosmetic and Herbal Products.
Since 2000, Daia laundry detergent especially powder detergent category is not anonymous among households in Malaysia. The first Daia iconic mascot, Daia Man riding on elephant is a memorable icon that everyone still remembers and relates until today. People also will not miss the catchy tagline from this mascot : 'Use Daia, forget the others!' This tagline is proven a punchy tagline because along the years, Daia managed to garner high market share. Daia laundry detergent has received many awards such as Super Brand award and Brand Equity award for 4 consecutive years. Now it is introduced in Pakistan.
Product, Product Mix, Product Mix of HUL, Product Differentiation, Brand & Branding, Brand as a Concept , Significance of a Brand (Distributor)/(Consumer), Brand Name Selection, Brand Sponsor, Brand Identity, Price.
World's largest seller of shaving CreamVijohn Group
VI-JOHN GROUP has emerged today as manufactures of the best internationally known products of Personal Care, Skin Care and Cosmetics. Our best-known products are Shaving Cream, Toothpaste, After Shave Lotion, Hair Removing Cream, ST JOHN range of Perfumes and various other Cosmetic and Herbal Products.
Since 2000, Daia laundry detergent especially powder detergent category is not anonymous among households in Malaysia. The first Daia iconic mascot, Daia Man riding on elephant is a memorable icon that everyone still remembers and relates until today. People also will not miss the catchy tagline from this mascot : 'Use Daia, forget the others!' This tagline is proven a punchy tagline because along the years, Daia managed to garner high market share. Daia laundry detergent has received many awards such as Super Brand award and Brand Equity award for 4 consecutive years. Now it is introduced in Pakistan.
Product, Product Mix, Product Mix of HUL, Product Differentiation, Brand & Branding, Brand as a Concept , Significance of a Brand (Distributor)/(Consumer), Brand Name Selection, Brand Sponsor, Brand Identity, Price.
A Profit Maximization Scheme with Guaranteed Quality of Service in Cloud Com...nexgentechnology
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Nexgen Technology Address:
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No :66,4th cross,Venkata nagar,
Near SBI ATM,
Puducherry.
Email Id: praveen@nexgenproject.com.
www.nexgenproject.com
Mobile: 9751442511,9791938249
Telephone: 0413-2211159.
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A Profit Maximization Scheme with Guaranteed Quality of Service in Cloud Com...nexgentechnology
bulk ieee projects in pondicherry,ieee projects in pondicherry,final year ieee projects in pondicherry
Nexgen Technology Address:
Nexgen Technology
No :66,4th cross,Venkata nagar,
Near SBI ATM,
Puducherry.
Email Id: praveen@nexgenproject.com.
www.nexgenproject.com
Mobile: 9751442511,9791938249
Telephone: 0413-2211159.
NEXGEN TECHNOLOGY as an efficient Software Training Center located at Pondicherry with IT Training on IEEE Projects in Android,IEEE IT B.Tech Student Projects, Android Projects Training with Placements Pondicherry, IEEE projects in pondicherry, final IEEE Projects in Pondicherry , MCA, BTech, BCA Projects in Pondicherry, Bulk IEEE PROJECTS IN Pondicherry.So far we have reached almost all engineering colleges located in Pondicherry and around 90km
This presentation deals with the challenge of selecting one of three promotional alternatives — get three for the price of two (“3 for 2”), receive a gift with purchase (“GWP”), and an on-pack coupon worth 50p — for the Christmas season.
The primary objective of the promotion is to drive sales volume and trade-up consumers from lower-value brands, while retaining or building brand equity.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
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Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. Q1: List the names of store brands found in the following stores of Lahore
i. Metro ii. Makro iii. Hyperstar
Answer:
Brand name:
The world at Home
Everything for the office
Good quality clothing with a perfect fitting
3. Value brand across the core needs of food requirements for
Traders
Reliable quality standards, convenient packaging sizes and an
optimal price-performance ratio
Quality, comfort and professional hospitality with a consistent and
affordable high-class look
The Professional Kitchen Line - Buy professionally
Your reliable travel solution
Value brand across the core needs of detergents & toiletries
requirements for Traders
Always a good deal!
4. i. Slim Station Home Gym
ii. 2 Fruits & 3 Vegetables
iii. Fair Line
iv. Makro Credit Card
v. Goldair Cooler
vi. Xbox One 500GB plus Fifa 17
vii. Campmaster Instant Shade 100 Gazebo
viii. Inverroche Small Bath Distilled Amber Handcrafted Gin
ix. Hisense 299i Comb
x. Hisense Fridge
2. What do lux, surf, lifebuoy, brooke bond and pepsodenthave in
common? They are all part of Pakistanuniliver product mix
Answer:
5. History & Origin
In the 1890s: William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight
Soap.
19th century: Unilever wasn't formed until 1930.
1970s: Hard economic conditions and high inflation make the '70s a tough time for everyone.
1990s: The business expands into Central and Eastern Europe It is the world's third-largest
consumer goods company.
Early Evolution:
Unilever has two holding companies with had different shareholders:
1) British Unilever Ltd. listed on the London Stock Exchange and capitalized in sterling.
2) Dutch Unilever NV listed on the Rotterdam Stock Exchange and capitalized in guilders.
12% global market share, 50% of the market share.By the mid-1950’s it was earning 15% of
Unilever’s entire profits.Bought a chemical company.
Global Expansion:
In 1906, 25% of the capital employed were from Belgium, Germany, Switzerland, Canada,
Australia and US .Vanaspati was the first Unilever brand to be manufactured in India itself,
starting up in 1932.
The three companies merged to form Hindustan Unilever Ltd. (HUL) in 1956.
Came a merger between Hindustan Unilever Ltd. and Tata Oil Mills Company in 1993.In 1959,
it was supplanted by Brazil’s first synthetic brand, Omo .
Recent Efforts:
Twelve brands had sales in excess of €1 billion.
All the unwanted brands and businesses were being sold off.
Business Portfolio:-
Uniliver diversified business portfolio:
Food
Beverage
Cleaning Agents
Personal Care Products
More than 400 brands in 180 countries.
6. 18%: Personal Care
19%:Ice Cream & Beverages
30%: Home Care
33%: Savoury, Dressings & Spreads
The "most trusted brands" from Uniliver in the top 100 list (their rankings in brackets) are:
Lux (6)
Surf Excel (7)
Lifebuoy (15)
Pepsodent (24)
Brooke Bond (3 Roses,Taj Mahal, Taaza, Red Label) tea
Surf Excel detergentand gentle wash
Lifebuoysoaps and handwash range
Pepsodent toothpaste
Lux soap, bodywash and deodorant
3. Name and define the 4 dimensions of company product mix. Describe
PakistanUniliver product mix on these dimensions
Answer:
7. Four important dimensions of a product mix can be identified.
These are: width, length, depth, and consistency.
Width: The first of the product mix decisions refers to the product mix width. The width is all
about the number of different product lines the company carries. Pepsodent has 3 product lines.
Thus, it has a rather limited width.
Length: The product mix length refers to the total number of items a company carries within the
product lines. For instance, Pepsodent carries several different brands within each line. In
Pepsodent’s product line, several different categories of toothpastes can be identified.
Depth: The next one of the product mix decisions is the product mix depth. It refers to the
number of versions offered for each product in the product line. For instance, Pepsodent
toothpastes come in several tastes and variations.
Consistency: Finally, the consistency of a product mix completes our four product mix
decisions. Consistency refers to how closely related the product lines are in terms of end use,
production requirements, distribution channels or any other way. In Pepsodent’s Surf Excel and
Lux case, we can observe a rather strong consistency, which is based on the fact that all product
lines constitute consumer products and go through the same distribution channels. Brooke bond
and Life Buoy has consistently satisfied a washing need.
Lux Weight
Lux Almond 100gm, 120gm, 150gm
Lux Orchid 100gm, 120gm, 150gm
Lux Fruit 100gm, 120gm, 150gm
Lux Saffron 100gm, 120gm, 150gm
Lux Sandalwood 100gm, 120gm, 150gm
Lux Rose 45gm, 100gm, 120gm, 150gm
Lux International 45gm, 100gm, 120gm, 150gm
Lux Chocolate 100gm, 120gm, 150gm
Lux oil & Honel Glow 100gm, 120gm, 150gm
8. Life Buoy Weight Available
Life Buoy Total 10 100gm, 120gm, 150gm Red
Life Buoy Clinic Care 75gm, 100gm Light Blue
Life Buoy Lemon 75gm, 100gm Light Green
Life Buoy Care Soup 100gm, 120gm Red, White
Pepsodent Weight Price
Pepsodent Gum care tooth
paste
40gm, 90gm, 140gm 55, 78, 172
Pepsodent 2 in 1 tooth paste 150gm 90
Pepsodent Germicheck 200gm 84
Pepsodent Whitening
Germicheck
80gm, 200gm 46, 89
Surf Excel Quantity Cost Price in Rupees Sales Price in Rupees
25grms 4.7 5
65grms 9.5 10
130grms 19 20
500grms 90.50 100
1000grms 185.50 195
Surf Excel Top Matic
Surf Excel Front Matic
Surf Excel Blue
Surf Excel Quick wash
Surf Excel Bar
Surf Excel Gentle wash
Surf Excel Quick Wash Detergent Powder
Surf excel blue
Surf excel gentle wash
surf excel bar
Surf Excel Matic Top Load
Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175
Pay Rs. 163*/- for the combi pack and save Rs. 12/- *(inclusive of all taxes)
16 litre bucket pack free with 3.3 kg surf excel blue, & so on.
9. Brooke Bond Quantity Dollars
Brooke Bond Taj Mahal 450gm box 5
Brooke Bond Red Label 450gm box 5
Brooke Bond 3 Roses 500gm box 7
Brooke Bond Taaza 500 gm box 5
Brooke Bond Bru Instant
Coffee
100 gm bottl 4
Brooke Bond Supreme 500gm box 6