PMP certification set for August 2019

1. Nikki Zalesak
Marketing Project
Manager
Personal Info
Address
DC Metro Area
Phone
202-306-5926
E-mail
designsbynikki@gmail.com
LinkedIn
http://bit.ly/nikkislinkedin
Pinterest
http://bit.ly/nikkispinterest
Instagram
http://bit.ly/nikkisinstagram
Portfolio
http://www.nikkisworkshop.com
Software
Harmony
Hubspot
Google Analytics
Google Adwords
Microsoft Word/Excel
SalesForce
Constant Contact
Mail Chimp
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
WordPress
Elegant Themes
Asana
PMP Certification set for August 2019.
Experience
2019-03 -
2019-07
Email Marketing Manager - Contract
Envision Experience/WorldStrides
Boasted 30–60% email open rates and the highest registration count for any
cycle on record (80K+)
•
Created and managed the email deployment schedule for 20+ educational
experience programs offered to students around the world
•
Setup email templates, proofed them to program team, made updates, and
scheduled them for delivery
•
Edited HTML, CSS, and FreeMarker in email templates using Macros and
Harmony
•
Consulted my team on SMS campaign strategy techniques•
2018-10 -
present
Marketer/Graphic Designer
Freelance
Created product market comparison guide with recommendations for price
points for Flower Power Coffee Co.
•
Designed coffee bags for Flower Power Coffee Co. that were featured in NYC
Times Square leading up to the Super Bowl
•
Created landing page artwork and written content for FitDistrict Arlington to
attract investors and employees
•
Marketed Bishop's of Dupont hair services in a video commercial on Instagram
and Facebook
•
Photographed AirBnB properties to promote several high-end locations in D.C.•
Created marketing promoting a MS Walk in Fredericksburg for the National
Multiple Sclerosis Society
•
Designed menus, flyers, street signs, and window decals for District Chicken
and Gyro of Georgetown promoting a second location
•
Wrote an optimized landing page for FM Dental Group targeting sleep apnea
sufferers
•
Wrote a blog on social media tips targeting entrepreneurs•
2018-06 -
2018-10
International Marketing Manager
Association for Talent Development (ATD), Global Marketing - Contract
Strategized and scheduled international marketing campaigns for the ATD 2018
international events in Brazil, Peru, India, Europe, Saudi Arabia, China, Taiwan,
and Japan targeting talent development professionals for event registrations in
their local markets
•
Devised helpful, keyword-focused written and visual content for social media
(LinkedIn, Instagram, Facebook, Twitter, YouTube), website landing
pages, email newsletters, and digital advertisements
•
Increased global event registrations in 2018 by an average of 10% from the
previous year
•
Worked collaboratively with the Global, Editorial, Art, IT, Membership, and
Education Departments to develop cohesive content and cross-market multiple
verticals
•
Reported weekly on the KPIs for site landing pages, email marketing, social
media, and advertising to the Global Marketing Team stakeholders
•
Conducted A/B testing to improve landing page and email conversions•
2017-01 -
2018-05
Marketing Coordinator
Tesla Government, Business Development
Drafted the company’s value proposition, corporate identity statement, and
internal culture documents in collaboration with the Vision/Mission Team
•
Led a staff blog initiative to entice SMEs to write about their research achieving
company-wide participation
•
Optimized the company website, increasing traffic from a few hits a day to 2K
views per day
•
Contributed to a proposal extension that grew the core program by an•

2. Brands Served
A to Z Fun Care
Assoc. for Talent Development
Bishop’s of Dupont Circle
Blue Chemical Photography
Burke & Herbert Bank
Capital Bikeshare
Comprehensive Cardiac Care
Department of State
District Chicken & Gyro
Ducks Unlimited
Envision Experience
FitDistrict
Flower Power Coffee Co.
FM Dental Group
JourneYoga
Hilton
Home Show Nashville
IBIS A Chamber Music Society
Kimykat Kolors
Millennium Medical
MMA & Sports Rehab
Mr Wash Car Wash
NeoNiche Strategies
Northern Ireland Bureau
ODNI
Philippine American COC
Potomac Financial Solutions
Ritz Carlton
San Tan COC
Shady Grove Pharmacy
SuperPetExpo
SuperCoups
10 YP to End Homelessness
Tomatillo
Vision Quest Retreats
Wendroff & Associates
WorldStrides
additional $2 million per year
Published blog announcements to Twitter, LinkedIn, and Facebook accounts
driving up website traffic and engagement
•
Built online social recognition and email lists organically with partnering brands
(e.g. USGIF, ESRI, Trajectory Magazine)
•
Created a publishing schedule for blogs, job announcements, and news •
Automated emails and workflows for increased production flow •
Designed marketing materials such as the identity guide, website, proposal
diagrams, white paper covers, flyers, postcards, icons, maps, business cards,
letterheads, wall decals, name plates, PowerPoint presentations, digital
downloads, email templates, landing pages, and graphics for reports
•
Conceptualized and designed exhibition materials for a GIS exhibition booth at
the World Bank
•
Participated in making the Telsa Gov a Virginia Chamber of Commerce a Top
50 Fastest Growing Business of 2018 through recruiting and hiring efforts
•
2006-11 -
2017-12
Marketer/Designer
Designs by Nikki, Marketing
Conducted market research and analysis for small businesses•
Devised, evaluated, and improved marketing strategies for the highest ROI•
Wrote creative, keyword-targeted marketing content based on researched data•
Designed and maintained marketing collateral for print, websites, social media
profiles, and trade show exhibits
•
Analyzed performance of various marketing initiatives including public outreach
events, phone calls, email blasts, social media presence, video, landing pages,
and digital/print advertisements
•
Managed projects with external designers, developers, and printers•
Served as Events Coordinator for Business Network International (BNI)•
2015-11 -
2003-06
Designer/Marketer
Multiple Organizations
NeoNiche Strategies Arlington, VA (05-2015 – 11-2015)
Minuteman Press Crystal City, VA (02-2014 – 01-2015)
Valpak of Maryland/ADM Rockville, MD (08-2005 – 02-2007)
Joan Carol Design Group Clinton, MD (01-2005 – 07-2005)
The Washington Times Washington, DC (03-2004 – 12-2004)
Arlington Catholic Herald Arlington, VA (06-2003 – 02-2004)
Education
1999-09 -
2002-12
University of Maryland, Baltimore County
B.A. in Visual and Performing Arts, Graphic Design•
1999-06 -
1997-09
College of Southern Maryland
General Studies•
2019-08 Project Management Institute
Project Management Professional (PMP)•
Certificates
2013-02 PMI Project Management Certification Program, George Mason University
2018-06 HubSpot Inbound Marketing Certification
2018-06 Google Analytics for Beginners
Award
Most Valuable Player of the Year 2006, Valpak of Maryland