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Sally Turner Resume

Sally Turner is an experienced project manager and graphic designer with over 20 years of experience in digital marketing, advertising, and publishing. She has strong skills in project management, graphic design, web design, content management systems, SEO/SEM, video production, photography, and social media. She currently works as a Marketing Project Manager for a construction equipment manufacturer, where she manages over 100 branding projects each year across various platforms. Previously she held roles as a Multimedia Director, Senior Graphic Designer, and Adjunct Instructor where she developed marketing strategies and designed websites, videos, and other materials for clients.

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Sally A. Turner
815-942-0544
sallyturner2020@gmail.com
www.linkedin.com/in/sallyturner2020/
Experienced project manager and senior graphic designer in B2C and B2B digital marketing, advertising, and
publishing. Highly skilled in wide range of media including traditional print, web design, CMS, SEO, SEM, videography,
photography, social media, email marketing, magazine publishing, product design, and trade show display.
Successfully develops and executes consistent facilitation of projects from initiation & planning through execution,
monitoring, and closing. Manages all project transactions on a daily basis to assure on-time and on-budget
expectations. Demonstrates the ability to understand and translate technical work into content that resonates with a
non-technical audience.
Learns technology and procedures quickly. Mature team member; works well independently with assigned tasks.
Technical Skills
 Project Management | SmartSheet
 Graphic Design | InDesign | Illustrator | Photoshop
 Website Design | eCommerce | UX | UI | HTML | CSS | Dreamweaver
 Content Management Systems (CMS) | Joomla! | WordPress
 SEO | SEM | Google Analytics | Google My Business
 Email marketing | Customer lead generation | Constant Contact | ActiveCampaign
 Video Production | Video editing | Premiere Pro | After Effects | Studio setup and equipment
research
 Digital Photography | Photoshop | Studio setup and equipment research
 Social media aggregate software | Buffer
 Learning Management Systems | Canvas | Docebo | Digital Chalk
 CRM | ActiveCampaign
 Word | Excel | PowerPoint
Work Experience
Marketing Project Manager
Substrate Technology, Inc., Morris Illinois 2015–Present
Managed and developed B2B and B2C marketing projects and deliverables for construction equipment
manufacturer. Developed all corporate branding and marketing strategies using print, website, video,
promotional, product, and social media.
Coordinated with management and sales teams in strategic planning, KPI goals, budget management, and ROI
tracking. Executed national campaigns in email marketing, direct mail, and social media. Utilized competitive
analysis and market research to expand customer base and achieve financial objectives.
 Handled 100+ corporate branding projects across multiple platforms and media
 Analyzed and decreased expenditures over 30% in one year for marketing department budget
 Implemented SaaS project management software to manage workflows, processes, approvals, etc. in order to
increase the efficiency of projects
 Coordinated all custom-labeled print and web projects for dealers and partners
 Generated 150% increase in lead generation over the last 12 months using online website forms
 Scheduled daily posts and ad campaigns for five (5) social media accounts
Pg. 1
 Managed corporate events, trade shows, and seminar planning and art design
 Designed, built, and launched three (3) corporate CMS websites
 Collaborated with outside agency to develop eCommerce website; propagated 300+ product listings
 Increased online presence of company using Google My Business and analytics tools
 Wrote and designed monthly email newsletters highlighting partner companies and product reviews
 Produced, directed, and edited 100+ demo & promotional videos, including 90-min. company overview DVD
 Researched, wrote, and edited blog articles
 Wrote complex technical procedures and product instruction manuals
 Researched cost-effective equipment (cameras, backdrops, lighting, etc.) for photography and videography studios
Multimedia Director | Senior Graphic Designer
Proforma ProMediAspire, Morris Illinois 2006-2015
Multimedia director and senior designer at advertising agency simultaneously handling 100+ design projects
servicing a variety of national and international clients and industries.
Implemented advertising and digital marketing strategies for clients’ competitive analysis. Oversaw planning
and scheduling of project timelines and milestones. Reviewed and executed quality control of deliverables
prepared by team before passing to client.
 Developed and designed corporate branding projects for B2B, including logo design, brochure design,
website design, video production, and social media campaigns
 Custom-designed, developed, and launched 25+ HTML and CMS websites; utilized SEO and SEM
strategies for various industries
 Created new logos and logo redesigns for national and international clients
 Trained clients and office personnel in CMS website maintenance and social media campaigns
 Facilitated and monitored enhancements with foreign website developers
 Directed, filmed, and edited demonstration and promotional videos for multiple clients
 Set up product studio including green screen and photographed 500+ products and equipment
 Performed photo retouch and enhancements for personnel portraits
Adjunct Instructor
Computer Information and Office Systems Dept., Joliet Junior College, Joliet Illinois 2010–2015
 Instructed 100 level & 200 level classes for the Computer Information and Office System department
 Wrote and developed class curriculum drawing upon professional design experiences, college
textbook coursework, and online research
 Worked with and taught diverse, multicultural student population
 Provided additional materials, assistance, and instruction to college professors for their coursework
 Volunteered as judge for student website and gaming competitions
Classes taught:
 HTML and CSS website coding and design
 Website design using website building application
 Web Content Management System | Joomla! | WordPress
 Microsoft Office | Word | Excel | PowerPoint | Access
 Basic computer skills
 Introduction to Internet
 Voice recognition software | Dragon NaturallySpeaking
 Keyboarding
Pg. 2
Senior Graphic Designer
Green Thumb Graphics, Morris Illinois 1999–2006
 Designed and produced 100+ B2C graphic design services and deliverables
 Developed and designed multiple projects in corporate rebranding, logo design, website design,
videography, book publishing, billboards, digital photography and retouch, and music CD design
 Managed sales and marketing strategic business plan for company
 Performed reorganization, layout, and design of product catalogs, corporate cook books, and city
historical commemorative booklets
Education
Bachelor of Arts - BA, Commercial Design
Minor - Business Administration
Carthage College, Kenosha Wisconsin
- Attended one semester at the American College in London, London, England
Master of Arts - MA, Teaching
Secondary Teaching Certification
School of Graduate & Adult Studies
Olivet Nazarene University, Bourbonnais Illinois
Master of Fine Arts – MFA, Visual Communications
(9 hrs. completed)
Northern Illinois University, DeKalb Illinois
Pg. 3

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Sally Turner Resume

  • 1. Sally A. Turner 815-942-0544 sallyturner2020@gmail.com www.linkedin.com/in/sallyturner2020/ Experienced project manager and senior graphic designer in B2C and B2B digital marketing, advertising, and publishing. Highly skilled in wide range of media including traditional print, web design, CMS, SEO, SEM, videography, photography, social media, email marketing, magazine publishing, product design, and trade show display. Successfully develops and executes consistent facilitation of projects from initiation & planning through execution, monitoring, and closing. Manages all project transactions on a daily basis to assure on-time and on-budget expectations. Demonstrates the ability to understand and translate technical work into content that resonates with a non-technical audience. Learns technology and procedures quickly. Mature team member; works well independently with assigned tasks. Technical Skills  Project Management | SmartSheet  Graphic Design | InDesign | Illustrator | Photoshop  Website Design | eCommerce | UX | UI | HTML | CSS | Dreamweaver  Content Management Systems (CMS) | Joomla! | WordPress  SEO | SEM | Google Analytics | Google My Business  Email marketing | Customer lead generation | Constant Contact | ActiveCampaign  Video Production | Video editing | Premiere Pro | After Effects | Studio setup and equipment research  Digital Photography | Photoshop | Studio setup and equipment research  Social media aggregate software | Buffer  Learning Management Systems | Canvas | Docebo | Digital Chalk  CRM | ActiveCampaign  Word | Excel | PowerPoint Work Experience Marketing Project Manager Substrate Technology, Inc., Morris Illinois 2015–Present Managed and developed B2B and B2C marketing projects and deliverables for construction equipment manufacturer. Developed all corporate branding and marketing strategies using print, website, video, promotional, product, and social media. Coordinated with management and sales teams in strategic planning, KPI goals, budget management, and ROI tracking. Executed national campaigns in email marketing, direct mail, and social media. Utilized competitive analysis and market research to expand customer base and achieve financial objectives.  Handled 100+ corporate branding projects across multiple platforms and media  Analyzed and decreased expenditures over 30% in one year for marketing department budget  Implemented SaaS project management software to manage workflows, processes, approvals, etc. in order to increase the efficiency of projects  Coordinated all custom-labeled print and web projects for dealers and partners  Generated 150% increase in lead generation over the last 12 months using online website forms  Scheduled daily posts and ad campaigns for five (5) social media accounts Pg. 1
  • 2.  Managed corporate events, trade shows, and seminar planning and art design  Designed, built, and launched three (3) corporate CMS websites  Collaborated with outside agency to develop eCommerce website; propagated 300+ product listings  Increased online presence of company using Google My Business and analytics tools  Wrote and designed monthly email newsletters highlighting partner companies and product reviews  Produced, directed, and edited 100+ demo & promotional videos, including 90-min. company overview DVD  Researched, wrote, and edited blog articles  Wrote complex technical procedures and product instruction manuals  Researched cost-effective equipment (cameras, backdrops, lighting, etc.) for photography and videography studios Multimedia Director | Senior Graphic Designer Proforma ProMediAspire, Morris Illinois 2006-2015 Multimedia director and senior designer at advertising agency simultaneously handling 100+ design projects servicing a variety of national and international clients and industries. Implemented advertising and digital marketing strategies for clients’ competitive analysis. Oversaw planning and scheduling of project timelines and milestones. Reviewed and executed quality control of deliverables prepared by team before passing to client.  Developed and designed corporate branding projects for B2B, including logo design, brochure design, website design, video production, and social media campaigns  Custom-designed, developed, and launched 25+ HTML and CMS websites; utilized SEO and SEM strategies for various industries  Created new logos and logo redesigns for national and international clients  Trained clients and office personnel in CMS website maintenance and social media campaigns  Facilitated and monitored enhancements with foreign website developers  Directed, filmed, and edited demonstration and promotional videos for multiple clients  Set up product studio including green screen and photographed 500+ products and equipment  Performed photo retouch and enhancements for personnel portraits Adjunct Instructor Computer Information and Office Systems Dept., Joliet Junior College, Joliet Illinois 2010–2015  Instructed 100 level & 200 level classes for the Computer Information and Office System department  Wrote and developed class curriculum drawing upon professional design experiences, college textbook coursework, and online research  Worked with and taught diverse, multicultural student population  Provided additional materials, assistance, and instruction to college professors for their coursework  Volunteered as judge for student website and gaming competitions Classes taught:  HTML and CSS website coding and design  Website design using website building application  Web Content Management System | Joomla! | WordPress  Microsoft Office | Word | Excel | PowerPoint | Access  Basic computer skills  Introduction to Internet  Voice recognition software | Dragon NaturallySpeaking  Keyboarding Pg. 2
  • 3. Senior Graphic Designer Green Thumb Graphics, Morris Illinois 1999–2006  Designed and produced 100+ B2C graphic design services and deliverables  Developed and designed multiple projects in corporate rebranding, logo design, website design, videography, book publishing, billboards, digital photography and retouch, and music CD design  Managed sales and marketing strategic business plan for company  Performed reorganization, layout, and design of product catalogs, corporate cook books, and city historical commemorative booklets Education Bachelor of Arts - BA, Commercial Design Minor - Business Administration Carthage College, Kenosha Wisconsin - Attended one semester at the American College in London, London, England Master of Arts - MA, Teaching Secondary Teaching Certification School of Graduate & Adult Studies Olivet Nazarene University, Bourbonnais Illinois Master of Fine Arts – MFA, Visual Communications (9 hrs. completed) Northern Illinois University, DeKalb Illinois Pg. 3