1. NEAL HARTMAN
2060 N. Racine Ave - Apt 2F  Chicago, IL 60614
1-630-930-8327  nealhartman13@gmail.com
MARKETING AUTOMATION SPECIALIST  PROJECT MANAGER  ELOQUA INFRASTRUCTURE
Client Support/Development  Process Improvements  CRM Integrations
Accomplished marketing automation strategist/director with experience analyzing client’s needs and creating a finished
product that exceeds all expectations. Strong developer instrumental in increasing traffic by teaming with internal
groups to create clear and compelling campaigns, E-mails and landing pages, while continuously seeking new ways to
optimize information delivery, data and results. Recognized as a leader with strengths in project management,
marketing automation, strategy, CRM systems, website development and new client acquisition. Ability to create and
manage marketing campaigns from planning to inception including front end development, architecture, interface
design, lead scoring, lead nurturing, integrations, reporting, dashboards, connectors and dynamic content that appeal to
user interactions and marketing goals. Excellent communication skills with the ability to successfully manage projects
and resources for key organizations. Working mostly contracts as of late, I am looking to get into a full time, permanent
position with a company I can grow with.
CORE COMPETENCIES
 Eloqua  Exact Target  Supervisory Roles
 Pardot  Marketo  Excel
 CRM Integration  Data Hygiene  Campaign Management
 Responsive Design  Marketing Automation  Marketing Strategies
 Solutions and Strategies  Process Improvement  Data Improvement
 Adobe Suites  Project Management  Lead Nurture Programs
PROFESSIONAL EXPERIENCE
Panduit  Tinley Park, Illinois  August 2015 – January 2016
Interim Director of Marketing Automation
6 Month Contract
 Oversaw and completed migration from Salesfusion to Marketo in 3 months
 Revamped entire lead scoring model globally, for five seperate business units
 Integrated Marketo with current CRM (Microsoft CRM)
 In charge of strategy for the entire marketing automation sector globally
 Implemented best practices for the entire company to use in parallel with Marketo (Naming conventions, cadence,
format, process, and requirements gathering)
 Built an entire library of email and landing page templates to be used globally
 Traveled around the globe to train the entire company on Marketo and how Panduit was to use it
 Provided day to day support after launch on Marketo and CRM

2. eDynamic  New York, New York  December 2014 – July 2015
Director of Implementation Services
6 Month Contract
 Setting-up and building new interfaces between Eloqua and SFDC
 Handled Eloqua data loads from the back-office CRM applications into Contacts, CDOs, Companies etc. by tweaking
the Eloqua data model.
 Captured business needs and building campaigns, reports etc. as per the requirements.
 Designing and developing solutions ranging from simple email blasts to full lead score/nurture campaigns
 Creatively developed and designed key operational programs in Eloqua to enhance efficiency
 Gathered requirements from clients to design and execute project plans for many various clients
 Responsible for process improvements on the client side. Coming up with solutions to complex marketing problems
using marketing automation best practices
AT&T/Ciberspring  Atlanta, Georgia  2013 – 2014
Marketing Automation Lead / Senior Web Developer
1 Year Contract
 Directed all website and social media marketing automation campaigns, launching over 50 successful campaigns
 Responsible for mobilizing old landing pages and establishing new responsive landing pages in Eloqua with bootstrap
while also implementing back end segmentation programs, emails, filters and lead nurture programs to increase
productivity
 Analyze and adjust the current development process to streamline and improve landing page and email delivery
time
 Creatively developed and designed key operational programs in Eloqua to enhance efficiency
 Managing teams of responsive web developers for AT&T's day to day B2B projects
 Assembled a team to manage the day to day operations of AT&T's Eloqua instance. Including new landing page
creation, email blasts, and monthly lead scoring and nurture updates.
Gellerworks  Toronto, Canada  2012 – 2013
Marketing Automation Consultant
1 Year Contract
 Execute audits of Eloqua installs to streamline client systems while assisting new clients in setting up Eloqua systems
 Create and manage websites from planning to inception including front end development, architecture, interface
design, site structure, navigation, page optimization, marketing and graphics that appeal to user interactions and
website goals
 Update and optimize websites for effective marketing and cross-browsers visibility
 Provide recommendations and web support for migrating websites into new content management systems
 Strategized and execute search engine optimization methods including meta tags, links-building, search engine
friendly URLs, submission and indexing that increased traffic by 30%
 Maximize online promotions through the launch of viral marketing campaigns
 Developed Online Marketing plans that increased revenues by 40%
 Utilized brand identification to increase client retention and increase revenues
 Created a distinct stratagem and guiding principles to increase the efficiency of Marketing and Operations
Management
 Developed a detailed view of the niche market and utilized market analysis to increase possible channels of
penetration and increase potential revenues

3. MarketOne International  Maynard, Massachusetts  2011 - 2012
Demand Generation Specialist / Marketing Automation Consultant
1 Year Contract
 Developed and consulted on front-end systems for various high-profile clients including companies such as AT&T,
Adobe, Rockwell and Sony
 Specialized in creating modern, accessible, scalable and robust front-end components
 Assisted in company marketing efforts by building query strings to track visitors, creating analytical segmentation
programs, coding new pages from wireframes and using Eloqua to send email blasts
 Utilized JavaScript, JQuery and WebTrends to effectively track user lifecycles
 Created lead scoring based on information gathered on users, implemented best practices for SEO management and
developed and maintained the entire Sharepoint instance
 Create and manage websites from planning to inception including front end development, architecture, interface
design, site structure, navigation, page optimization, marketing and graphics that appeal to user interactions and
website goals
 Update and optimize websites for effective marketing and cross-browsers visibility
Gogo Inflight Internet  Itasca, Illinois  2010 – 2011
Web Application Developer
 Established processes for developing and segmenting all email blasts, offers, promotions and receipt deployments
 Served as project manager by effectively handling all aspects of the Eloqua operation, delivering key project
milestones on time and under budget
 Managed the comprehensive email blast output for over a year and successfully coded and deployed over 200
unique emails and receipts
 Achieved a record low 2% spam and complaint rate on all email campaigns
 Applied email standards to existing creative
 Responsible for quality assurance testing and debugging 18 unique portals using FatWire
 Created API from scratch using SOAP to decrease receipt deployment from 3 hours to 5 minutes
 Improved Sharepoint usage by developing a best practice deliverables guideline and formatting the entire instance
EpicEM  Chicago, Illinois  2009– 2011
Web Developer
 Meticulously planned, designed and launched multiple complex websites for a variety of clients
 Devised the websites using a standards compliant code with an emphasis on browser compatibility, accessibility and
search engine optimization
 Responsible for the design, site structure (information architecture) and daily maintenance of a global website along
with many of its localized sites
 Utilized skills in XHTML & CSS coding, image editing, Flash, ASP, JavaScript and VB script while performing key tasks
 Played a key role in the design and layout of several sites, interactive CDs and other projects

4. Xemion Freelance  Schaumburg, Illinois  2005 – 2009
Web Developer
 Served as a professional website developer for global high-profile clients
 Successfully constructed and implemented numerous websites while also creating custom web graphics, layouts,
flash intros, logo designs and animated banners
 Assisted clients with web programming, including cgi, php, perl and javascript and script installations
 Efficiently performed various publishing tasks such as copy writing and content creation, writing, editing and
proofreading a variety of documents and planning/preparing articles for online dissemination
 Ensured web usability/accessibility while administering full testing and debugging to guarantee top productivity
 Developed strategic marketing plans to assist with website promotion
 Established excellent client relations in order to improve sales and ensure client loyalty and retention
 Responsible for hiring and managing contractors and freelance workers while ensuring completion of their duties
 Developed key methods for improving the organizational efficiency of the bookkeeping process
TECHNICAL SKILLS
MAPs: Eloqua, Pardot, Marketo, ExactTarget, HubSpot, Silverpop
CRMs: Salesforce, SAP AG, Oracle, Microsoft Dynamics CRM, Zoho, Nimble, Salesnet, PipelineDeals
CMS: Fatwire, Joomla, Wordpress, Drupal
Web Tools: HTML, CSS3 HTML5, JavaScript, jQuery
Project Management Applications: Sharepoint, Jira, Basecamp, Google Project Management, Asana, Trello
Other: Visio, Adobe Creative Suite (Photoshop, Dreamweaver, Flash, Acrobat), Excel, PowerPoint, Gantt Charts
References and Education: Available Upon Request
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