The document outlines an SEO audit of the Udacity Digital Marketing Nanodegree program website. It includes recommendations to improve the site's on-site and off-site SEO. Key findings include identifying keywords with the highest potential, conducting a backlink audit, and evaluating page speed and mobile friendliness. Recommendations are to make the site fully mobile friendly, optimize meta descriptions and image alt text, write blog posts around targeted keywords, and work to index more site pages to increase traffic.
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
This project is about conducting an SEO audit for a website:
first, we plan our audit by identifying marketing objectives, KPIs, target persona.
begin with an on-site SEO audit we create both head and tail keywords that fit our persona then measuring keywords potential by MOZ.com
then we use the technical audit to examine website metadata and to suggest blog topics that will increase ranking.
in offsite SEO we also use the technical audit to check backlinks and made a link building for a website.
finally, we test the performance by testing page index, page speed, mobile-friendly, and at last, make recommendations that will help the client in the future in increasing the page ranking.
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
This project is about conducting an SEO audit for a website:
first, we plan our audit by identifying marketing objectives, KPIs, target persona.
begin with an on-site SEO audit we create both head and tail keywords that fit our persona then measuring keywords potential by MOZ.com
then we use the technical audit to examine website metadata and to suggest blog topics that will increase ranking.
in offsite SEO we also use the technical audit to check backlinks and made a link building for a website.
finally, we test the performance by testing page index, page speed, mobile-friendly, and at last, make recommendations that will help the client in the future in increasing the page ranking.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
مشروع التسويق عبر محركات البحث
SEO
لشركة تسويق الكتروني وهي شركة
Daamah Advertising Agency
وكذلك جزء للموقع الخاص بمنصة يوداسيتي العالمية وتم العمل علي هذا المشروع وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Advanced Track
المقدمة من منصة
Udacity
بالتعاون مع وزارة الاتصالات المصرية
Performed an audit of the Udacity DMND website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
3. Marketing Objective & KPI
●Marketing Objective - increase
organic traffic to website 20 %durnig
4th quarter of 2021
●KPI - website views , visitores no.
google analytics
4. Shahrukh Khan
• student (senior) in faculty
• has two brothers and sister
• computer science , ( some are in marketing , pharmacy or
science )
• Male , 18-22 , 500 le from freelance work some of his parents
• india
Demo graphics
• Goals
• build his career in freelancing
• Increase in come
• own his agency in website development
5. ● barriers
Lake of experience
cant go to offline study
expensive courses
Need
● online course for our front end
framework courses
●online courses
●Videos te study offline
● Hobbies
online games
spend alot of time on different social
media plat forms
(fb , snap chat , twitter )
7. Keywords
1. Using Moz Keyword Explorer tool, identify the
Keywords you might target to drive users to this page.
Head Keywords Tail Keywords
1 digital marketing
course
Learn digital
marketing online
2 digital marketing
agency
Online courses for
digital marketing
3 udacity free courses Career prospects in
digital marketing
4 udacity scholarship Best udacity online
courses to learn
digital marketing
5 udacity nanodegree Learn digital
marketing from
8. Technical Audit: Alt-Tags
1. .
Alt tag 2
<img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606173-
13815588-415x345-feature
s1.png" srcset="//v.fastcdn.co/u/beb60d38/13815588-0-
features1.png 2x"
style="margin-top: 0px;" alt="">
Alt tag 3 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606181-
35155776-97x120-SOB-Wh
ite.png" srcset="//v.fastcdn.co/u/beb60d38/35155776-
0-SOB-White.png 2x"
style="margin-top: 0px;" alt="">
Alt Tag 4 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606168-
13720038-892x44-logospa
rtners.png"
srcset="//v.fastcdn.co/u/beb60d38/13720038-0-
logospartners.png
2x" style="margin-top: 0px;" alt="">
Alt tag 5 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606169-
13814963-862x403-image_x0002_digital-market.png"
srcset="//v.fastcdn.co/u/beb60d38/13814963-0-image-
digital-market.png 2x"
style="margin-top: 0px;" alt="">
Alt Tag 6 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606177-
13815378-203x169x285x2
04x6x11-70B-box.png"
srcset="//v.fastcdn.co/u/beb60d38/13815378-0-70B-
box.png 2x"
style="margin-top: ;" alt="">
9. Technical Audit: Alt-Tags
1. .Alt tag 2
<img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606173-
13815588-415x345-feature
s1.png" srcset="//v.fastcdn.co/u/beb60d38/13815588-0-
features1.png 2x"
style="margin-top: 0px;"alt="alt="A Young Man explains
Something to an Inspired Woman Using a Tablet ">
Alt tag 3 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606181-
35155776-97x120-SOB-Wh
ite.png" srcset="//v.fastcdn.co/u/beb60d38/35155776-
0-SOB-White.png 2x"
style="margin-top: 0px;" alt="Logo of Udacity School of
Business">
Alt Tag 4 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606168-
13720038-892x44-logospa
rtners.png"
srcset="//v.fastcdn.co/u/beb60d38/13720038-0-
logospartners.png
2x" style="margin-top: 0px;" alt="Logo of Udacity
Partners">
Alt tag 5 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606169-
13814963-862x403-image_x0002_digital-market.png"
srcset="//v.fastcdn.co/u/beb60d38/13814963-0-image-
digital-market.png 2x"
style="margin-top: 0px;"alt="Laptop showing Udacity
Expert">
Alt Tag 6 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606177-
13815378-203x169x285x2
04x6x11-70B-box.png"
srcset="//v.fastcdn.co/u/beb60d38/13815378-0-70B-
10. Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
Digital Marketing
Which Tail Keyword has the greatest potential?
“learn digital marketing online”
12. URL:dmnd.udacity.com Techinal Audit :Metadata
Current
Title Tag Udacity Digital Marketing
Nanodegree Program
Meta-
Descriptio
n
"description"
Alt-Tag src="//v.fastcdn.co/t/beb60d38/d4
1f13af/1536606167-13815763-
960x480-medium.jpg"
Revision
Title Tag Digital Marketing Nanodegree
Program | Udacity
Meta-
Descriptio
n
Launch your career
with a 360-degree understanding
of digital marketing.
Alt-Tag <img
13. Suggested Blog Topics
. Topic 1 - short explanation
start your career in digital marketing
I choose this topic because the keyword “digital marketing” is
the highest potential head keyword.
Digital Marketing Career” is the keyword with low difficulty
score (26) but high CTR (68%) and relatively good traffic
(218 monthly visitors). Hence this blog post will be an
introductory for our target audience, especially those who
heard about digital marketing but don’t know anything
about it, in other words are in awareness building stage of
Customer Journey. The blog post will provide an overview
of possible career paths (like SEO, SEM, Analytics, content
marketing, etc) with the skills needed, average salary and
possible job titles
All your main customers and clients can be found online.
Facebook ads, videos, and emails have replaced paper and
print ads. You can better reach your audiences through digital
marketing while also saving up on resources. It’s also a great
way to reach overseas market opportunities!
14. Topic 2 - short explanation
7 reasons why you should learn digital marketing
I choose this blog title because it has the highest
potential tail keyword “learn digital marketing online
also i mention what we had this year (covid
2019 )and world will go to online work and
marketing
This topic will cover the reasons why one should
choose to learn the digital marketing program
with Udacity. Here I can state the 5 unique reasons
like Personal mentorship, Slack community –
student forum, Real time projects – learning through
live campaigns, Project reviews, content from
industry experts like Google, Facebook, Moz,
Hootsuite, Hubspot and Mailchimp
Many people feel queasy about online learning. This
type of blog post would directly answer concerns
from
members of the target audience about whether
udacity’s online degree in digital marketing is useful,
sort of like a
well-thought out review.
This 2021, the demand for digital marketing jobs
are expected to rise by 32 percent. Everyone from
multinationals to micro enterprises are using
Facebook ads, e-commerce websites, and similar
tools to reach their target market ..
.
15. 5 reasons why you should learn digital
marketing online by the Udacity.
● As a marketer I introduce the DMND
program through this blog. I would include
the benefits of
● learning digital marketing from Udacity,
what exactly is the 360 degree approach
that Udacity
● provides its students to fit the marketing
industry. Most importantly the real time
projects that give a
● immense hands-on experience to fit
ourselves to the future job.
● Udacity is a for-profit institution that
promotes online teaching of various
courses. It is an online education provider
that offers online courses, known as
Massive Open Online Courses.
● The courses offered by Udacity are highly
interactive, like quizzes and exercise.
Students can get benefit from a project
review system which produces detailed
17. Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, perform a backlink
audit on the webpage you have chosen.
Backlink
Domain
Authority
(DA)
1 https://addons.mozilla.org/en-
US/firefox/addon/udacity-
front-end-feedback/
98
2 https://en.wikipedia.org/wiki/D
igital_marketing
98
3 https://creativecommons.org/2
012/11/01/keeping-moocs-
open/
97
18. Link-Building
Using the SEMRush tool and research, strategize a link-building campaign.
Site Name buffer
Authority Score https://buffer.com/library/marketing-courses/
Organic Search Traffic Domain Authority 91
3.5 M monthly traffic
Site Name Marketing Land
Site URL https://marketingland.com/5-best-digital-marketing-courses-
modern-day-marketer-175073
Organic Search Traffic 146 K Monthly traffic
Domain Authority 89
Site Name Hubspot
Site URL https://blog.hubspot.com/marketing/free-online-marketing-
classes
Organic Search Traffic Domain Authority 81
5.5 M traffic
21. The search for Udacity site on
Google by entering
site:https://www.udacity.com/
returned 1,050 indexed pages.
Checking the number of pages
indexed is important because
only indexed pages will drive
the traffic to your site.
Otherwise
people won’t be able to
discover it with organic search.
22. Page Index
Using the Pingler tool, research how many of DMND’s
Checking the number of pages indexed is important
because
only indexed pages will drive the traffic to your site.
Otherwise
people won’t be able to discover it with organic search.
23. Page Speed
Desktop 94 Mobile 40
Website’s speed affects a lot of important metrics such
as:
the ranking position in Google Search results
bounce rate
conversion rate
24. Mobile-Friendly Evaluation
Using the Think with Google tool, assess the mobile-
friendliness of the dmnd.udacity.com website.
Mobile-optimized website ranks higher in Google
Search
26. Recommendations
1) Make websitemobile-friendly
One of the quickest improvements is to resize large
images
and reduce reliance on third-party JS libraries Other
fixes -
increase cache time, minify CSS and JavaScript, enable
asynchronous loading, etc.
2) Meta-Description tag and alt-tag are blank currently.
This will result in the poor website performance in SEO. I
would recommend to add high quality content to meta
description summarizing the key information per page. I
would also recommend the addition of descriptive
captions for the images in the alt-tag.
Recommended changes are as follows:
New Title Tag:
Learn Digital Marketing Skills | Udacity
Meta-Description:
Run online campaigns and learn from the best digital
marketing experts. Start your digital marketing career
with Udacity certificate.
Alt-Tag
Laptop showing Udacity Nanodegree videos
27. Write blog posts that
-incorporate keywords with the highest potential
While conducting On-Site SEO audit, I identified
keywords with the highest potential. Writing blog
posts that incorporate these keywords would not
only
improve SEO ranking, but attract more users if the
site
is new and doesn’t have many inbound links yet.
Suggested blog topics:
- 7 reasons why you should learn digital marketing
- 5 reasons why you should learn digital marketing
online by the Udacity.
- start your career in digital marketing
3) Pingler test results shows that DMND pages are
not indexed by the Google. Indexing these pages
will help in
increased page rank.
