DigitalLabs Certified Digital Marketer Course

1. CERTIFIED DIGITAL
MARKETING COURSE
SYLLABUS
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

2. Session 1: Overview
 What is Internet
 Why its important
 What is Marketing
 What is Internet
Marketing
 Course Objectives
 Basic Concepts
i. Lead Generation
ii. eCommerce Marketing
iii. Inbound Marketing
iv. Make Money Online
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

3. Session 2: Search
 What is Search
 Search Engines
i. Google
ii. Bing
iii. Yahoo
 Search Marketing
 Types
i. Search Engine
Optimization
ii. Search Engine
Marketing
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

4. Session 3: Display
 What is Display
Advertising
 Importance of Display
Ads
 GDN- Google Display
Network
 Internet Portals
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

5. Session 4: Mobile
 Growth of Smartphones
and Apps
 Mobile Advertising
 Mobile Apps
i. In-app ads
ii. App download
iii. App engagement
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

6. Session 5: Social
 Rise of Social Media
 Social Media Marketing
 Facebook marketing:
Pages, Apps, Groups, Ads
 Google Plus: Pages,
Circles, SEO, etc
 Twitter: #Hashtags,
Followers, Re-tweet, Ads
 Pinterest, Linkedin,
Tumblr, etc
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

7. Session 6: Email
 Email is still important
 Email Marketing
 Metrics & KPI’s
 Mail Servers &
Providers
i. Mailchimp
ii. Sendgrid, etc
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

8. Session 7: Video
 Video Marketing
 Viral Videos
 Video & Social Media
 Animated Video
 Major Platforms
i. YouTube
ii. Facebook
iii. Whatsapp, etc
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

9. Session 8: Instant Messengers
 Chat Apps
 Marketing via
Whatsapp, Line
WeChat, etc
 Referral Marketing
 In-app chat
 Challenges
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

10. Session 9: CMS
 Content Management
Systems
 Website Planning and
design
 Major CMS
i. Magento
ii. Wordpress
iii. Drupal
iv. Joomla, etc
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

11. Session 10: Web Analytics
 Google Analytics
 Google Webmaster
 Google Trends
 Google Page Insights
 Key Metrics & KPI’s
 Third Party Analytics
Softwares
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

12. Session 11: Blogging
 Blogging Ecosystem
 Challenges
 Blog Monetization
using Adsense, etc
 Platform
i. Blogger
ii. Wordpress
iii. Tumblr, etc
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

13. Session 12: Referral
 What is Referral
Marketing
 Does it work?
 Form Factor
i. Email
ii. Social
iii. Chat apps
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

14. Session 13: Affiliate
 What is Affiliate
Marketing
 Channels
i. Blog
ii. Coupons
iii. Price Comparison
iv. Curation
v. Email Lists
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

15. Session 14: Growth Hacking
 Rise of Growth Hacker
 Internet Warfare
 What is Customer
Lifetime Value
i. Prospecting
ii. Lead Generation
iii. Acquisition
iv. Growth
v. Cross & up sell
 Growth Hacking
Toolkit
www.digitallabs.in info@digitallabs.in +918882255444
DigitalLabs

16. Session 15: Toolkit
 Digital Marketing
Toolkit
www.digitallabs.in info@digitallabs.in +918882255444
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