This syllabus outlines a certified digital marketing course covering various online marketing strategies and tactics over 15 sessions. Topics include search engine optimization, display advertising, social media marketing, email marketing, video marketing, content management systems, web analytics and more. The goal is to teach students basic concepts, major platforms, and how to generate leads, grow ecommerce businesses, and make money online through inbound marketing techniques.

1. CERTIFIED DIGITAL
MARKETING COURSE
SYLLABUS
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2. Session 1: Overview
 What is Internet
 Why its important
 What is Marketing
 What is Internet
Marketing
 Course Objectives
 Basic Concepts
i. Lead Generation
ii. eCommerce Marketing
iii. Inbound Marketing
iv. Make Money Online
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3. Session 2: Search
 What is Search
 Search Engines
i. Google
ii. Bing
iii. Yahoo
 Search Marketing
 Types
i. Search Engine
Optimization
ii. Search Engine
Marketing
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4. Session 3: Display
 What is Display
Advertising
 Importance of Display
Ads
 GDN- Google Display
Network
 Internet Portals
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5. Session 4: Mobile
 Growth of Smartphones
and Apps
 Mobile Advertising
 Mobile Apps
i. In-app ads
ii. App download
iii. App engagement
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6. Session 5: Social
 Rise of Social Media
 Social Media Marketing
 Facebook marketing:
Pages, Apps, Groups, Ads
 Google Plus: Pages,
Circles, SEO, etc
 Twitter: #Hashtags,
Followers, Re-tweet, Ads
 Pinterest, Linkedin,
Tumblr, etc
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7. Session 6: Email
 Email is still important
 Email Marketing
 Metrics & KPI’s
 Mail Servers &
Providers
i. Mailchimp
ii. Sendgrid, etc
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8. Session 7: Video
 Video Marketing
 Viral Videos
 Video & Social Media
 Animated Video
 Major Platforms
i. YouTube
ii. Facebook
iii. Whatsapp, etc
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9. Session 8: Instant Messengers
 Chat Apps
 Marketing via
Whatsapp, Line
WeChat, etc
 Referral Marketing
 In-app chat
 Challenges
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10. Session 9: CMS
 Content Management
Systems
 Website Planning and
design
 Major CMS
i. Magento
ii. Wordpress
iii. Drupal
iv. Joomla, etc
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11. Session 10: Web Analytics
 Google Analytics
 Google Webmaster
 Google Trends
 Google Page Insights
 Key Metrics & KPI’s
 Third Party Analytics
Softwares
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12. Session 11: Blogging
 Blogging Ecosystem
 Challenges
 Blog Monetization
using Adsense, etc
 Platform
i. Blogger
ii. Wordpress
iii. Tumblr, etc
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13. Session 12: Referral
 What is Referral
Marketing
 Does it work?
 Form Factor
i. Email
ii. Social
iii. Chat apps
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14. Session 13: Affiliate
 What is Affiliate
Marketing
 Channels
i. Blog
ii. Coupons
iii. Price Comparison
iv. Curation
v. Email Lists
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15. Session 14: Growth Hacking
 Rise of Growth Hacker
 Internet Warfare
 What is Customer
Lifetime Value
i. Prospecting
ii. Lead Generation
iii. Acquisition
iv. Growth
v. Cross & up sell
 Growth Hacking
Toolkit
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16. Session 15: Toolkit
 Digital Marketing
Toolkit
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