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Owner, Copywriter & Marketing Consultant
Cooper Creates | 2013 – present
Write engaging and original content including
website copy, brochures, product descriptions,
blogs, emails and social media posts.
Develop and manage content strategies
integrating UX/UI best practices, brand voice
and SEO keywords.
Create tailor-made marketing solutions and
custom editorial calendars.
Align content with each company’s business
goals, brand framework and unique voice.
Research user behavior to identify relevant
audiences and inform customer personas.
Analyze metrics to optimize content.
Copyedit and proofread digital content for
consistency, accuracy and clarity.
Content Marketing Manager
SimplePractice | 2015 – 2016
Wrote guides and other resources to drive
leads, subscribers and build brand awareness.
Collaborated with a cross functional team to
produce relevant and targeted content.
Created and managed the editorial calendar.
Grew the subscriber base and attracted new
leads through email, landing pages and lead
generation content.
Ideated and managed all facets of digital
campaigns, including design, calls-to-action
and creating original content.
www.coopercreates.co
310.469.2783
alison@coopercreates.co
E X P E R I E N C E
Content Marketer & Social Media Manager
HELPFUEL Inc. | 2014
Co-developed the brand platform, content
strategy and company vision.
Executed the digital marketing strategy
providing useful, usable and informative
content.
Devised and implemented the social media
strategy, identifying and targeting top
influencers and promoting audience
engagement.
Product Marketing Associate
Learning Tree International | 2005 – 2013
Wrote and maintained marketing content for
60+ training courses from planning through
production stages.
Led cross functional teams to deliver marketing
materials in tight timeframes and across
multiple development cycles.
Translated complex and technical concepts for
varied internal and external audiences.
Spearheaded projects that improved
department productivity by 60 to 75 percent.
Managed the design, implementation and final
sign-off of marketing collateral for multiple
high-profile projects, ensuring consistency and
adherence to strict usage requirements.
Tailored content for multiple cultures,
maintaining cultural sensitivity for diverse
audiences.
Copywriter | Content Strategist
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Website redesign, Truxton’s American Bistro
(as consultant with Cooper Creates)
Hired and managed web developer, conducted
user research and content audit, created
wireframes and strategy for new blog.
Website designer & developer, Cooper Creates
Designed and built WordPress websites. Created
content models and strategies, analyzed the
target audience and established the information
architecture.
Content strategist & writer, Learning Tree
Independently developed and maintained
marketing content for entire curriculum, serving
as subject matter expert and liaising with key
stakeholders for sign-off on deliverables.
Digital & content strategist, Learning Tree
Created a SharePoint site to manage and track
critical internal information. Designed the
layout and navigation of the CMS and managed
the data migration process.
Acting Marketing Manager, Learning Tree
Assumed core responsibilities of department
manager during extended absence.
Collaborated with VP and international clients.
Managed department staff through a four-fold
increase in course developments.
Acting Product Manager, Learning Tree
Oversaw all operations in absence of product
manager, with broad responsibility for the
supervision of technical consultants, the course
revision schedule and other related projects.
B.A. in English, Magna Cum Laude
University of Southern Maine
Certificate in Journalism,
University of California, Los Angeles
E D U C A T I O N
S E L E C T E D A C C O M P L I S H M E N T S
S K I L L S
HubSpot, MailChimp & Constant Contact
HTML, CSS & WordPress
Microsoft Office Suite & InDesign
Google Analytics
AP Style Guide
Working proficiency of French
310.469.2783
alison@coopercreates.co
