Digital Marketing, graphic designer & content creator, Christopher Lo Presti 2023 Resume.

1. CHRISTOPHER LO PRESTI
WORK EXPERIENCE:
Marketing Coordinator 2022 - Present
(1) OrlandoJobs.com& (2) GreatInsuranceJobs.com
- Collaborate with other departments to develop and launch strategic
marketing campaigns to promote the company’s products, services
& (in-person & digital) events.
- Develop and implement comprehensive digital marketing plans to
meet the company’s monthly and/or quarterly revenue goals,
including, but not limited to, increasing audience engagement and
brand awareness through email, social media & digital ad
campaigns.
- Conduct market research and analysis to identify
customer/audience needs and preferences (based on the needs and
requirements of the current campaign).
- Collaborate with internal creative services and content teams to
develop, update, and publish assets (meeting various community,
partners, and private events deadlines).
- Ensure suitability and optimization of content by:
Channel type, consistency in style and tone, relevancy for target
groups, and adherence to branding and messaging guidelines for
various companies and partners.
- Create, manage, and maintain the outgoing email marketing
calendar. (Including campaigns and journeys through Salesforce
and Mailchimp.)
TARGETED RESULTS
- Increase candidate journeys’ e-mail clickthrough rate by 18%
through effective segmentation and engaging content, including
video, images, infographics, and industry reports.
- Manage (2) subscriber databases and maintain a deliverability rate
of 95.9%.
- I have created and launched email marketing campaigns targeted
towards specific groups of subscribers based on a main list of
500,000 subscribers.
- Created and managed an online advertising campaign across
multiple channels, resulting in a 42% increase in website traffic
Marketing Coordinator, Digital Marketer & Content Creator
Phone
407-508-6219
EMAIL
Chris_lopresti@outlook.com
LINKEDIN
Chris_LoPresti
ABOUT ME
I am a results-driven, highly
creative, and analytical digital
marketing professional
passionate about soccer and
entertainment. I have over 3
years of experience in
creating and executing
marketing campaigns,
including (but not limited to)
email, social media, events,
and digital advertisement.
My analytical and creative
ability, eagerness to learn,
and strong time-management
and organizational skills have
allowed me to excel in
diverse, fast-paced
environments. I am also very
knowledgeable in digital
trends, technology, sports,
and popular culture. I also
have a solid graphic design
background with Adobe
software/programs. I am a
fast learner with a “team-
first” mentality looking to
grow with a strong
organization.

2. Social Media Coordinator & Content Creator
AthleteConnections Foundation Internship: 2021 – 22
- I have set up social media KPIs aimed at boosting brand awareness
and engagement pre, during, and post-tournaments.
- Increase social media engagement, reach, and impressions by 300%
compared to the previous year.
- I was responsible for overseeing various media tasks such as
capturing photographs, shooting videos, and editing them.
- I improved the QR code scanning process, reducing wait times and
registration by over 50% compared to previous years.
Benefits Specialist & Supervisor 2015 - 22
Alight Solutions
- Assist and educate employees regarding benefits offered by their
employer.
- Developed and implemented a SharePoint page to assist colleagues
with new application roll-out. The development included job aids,
tutorials, Standards of Operation, and a redesign of the SharePoint
page.
- Provided white glove service to high-level escalations and situations.
RELEVANT COURSES 2020 – 22
Marketing Laws & Contracts:
- Analyzed laws, rules, and regulations affecting marketing
activities, including email marketing.
- Discussed topics such as antitrust, intellectual property, and
consumer protection.
- Learned to write, review, and enforce marketing contracts.
Marketing Plans & Campaign Development
- Gained an in-depth understanding of formulating and
developing comprehensive marketing plans and campaigns.
Applied learned lessons to create campaigns that reached all
sets of fans with new and upcoming technology. Identified
SKILLS
- Content Management
(Optimization, Brand Guidelines &
Messaging)
- Fully Bilingual
(English & Spanish)
- Performance Tracking &
Reporting (Campaign
Performance, Metrics, Strategies,
Etc.)
- Social Media Marketing
- Strong Management &
Prioritization Skills
- Ability to Multi-task
- Quick Learner & Tech-savvy
- Project Management
SOFTWARE
- Adobe Creative Suite
(Including: Photoshop, Premier Pro,
Lightroom, Express & Illustrator)
- Microsoft Suite, Office 360
- Canva
- Cap-Cut & VN (Video Editing)
- MailChimp
- Salesforce
EDUCATION
Full Sail University -2022
Bachelor of Science –
Sports Marketing & Media
Salutatorian: 3.8 GPA
The National Society of Collegiate
Scholars – NSCS Member