Kiley Parker-Southern has created a personal branding document that outlines her identity, profession, brand archetype, skills, goals, and plan for professional development. She identifies as a digital marketing student with experience in photography, social media, graphic design, and other marketing skills. Her brand archetype is "The Lover" who connects with audiences on a personal level. She outlines short, mid, and long term career goals of obtaining an internship, settling into a marketing career, and eventually opening her own agency.

1. PERSONAL BRAND EXPLORATION
Kiley Parker-Southern
Project & Portfolio I: Week 1
August 30th, 2023

2. IDENTITY
Digital Marketing student with a variety
of experience in photography, social
media management, graphic design,
data analysis, content creation, press
release, public speaking and many
more marketing-related skillsets along
with computer technology certifications
such as Microsoft Technology
Associate, Computer Systems &
Information Technology Specialist, and
Computer Security Technician. Tech-
savvy with advanced knowledge of Mac
iOS/Windows and a typing speed of 68
WPM.

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Graphic Designer
• Marketing Research Analyst
BRAND ARCHETYPE - "The Lover
which is someone that connects with
their audience on a personal level to
help them acknowledge and indulge in
their desires or goals. By getting to
know my audience personally and
talking to them like I would someone
close to me, I am able to quickly bond
and build that foundation of trust with
them.
Marketing Management for Business Management and Commerce
Photo by pathdigital on
https://unsplash.com/photos/tR0jvlsmCuQ

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Miriam Magaña
Outreach Plan:
• Research the company extensively and follow up with
research about Miriam thereafter and what she does at
the company
• LinkedIn messaging is what I would use to get in touch
• The sooner, the better! It’s all about timing.
PROFILE
PICTURE
Sr HR Business Partner at
Hubspot
Jada Cash-Wilson
Outreach Plan:
• Research the company extensively and follow up with
research about Miriam thereafter and what she does at
the company
• LinkedIn messaging is what I would use to get in touch
• The sooner, the better! It’s all about timing.
PROFILE
PICTURE
HR Business Partner at
Apple
Jennifer Landrum, Ed.D
Outreach Plan:
• Research the company extensively and follow up with
research about Miriam thereafter and what she does at
the company
• LinkedIn messaging is what I would use to get in touch
• The sooner, the better! It’s all about timing.
PROFILE
PICTURE
Senior People Systems
Analyst

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Getting an Internship in the industry I am going to school for
‣ Using digital applications such as Indeed, LinkedIn, or
other job boards - I will set a goal to apply or show
interest in at least 5-10 job listings per week until I am
hired into industry.
Mid Term: (5-10 years)
• Settling into a Digital Marketing Career and pursuing a Master’s
Degree in a similar specialty within the marketing industry.
‣ By following my short-term career goals, I should end up
in a career that I’ve been in and plan to stay in for years
to come allowing growth, in-depth experience, and
opportunities to expand into different fields within the
industry mastering multiple specialties.
Long Term: (15-20 years)
• Open and operate my own marketing agency.
‣ With 15-20 years of in-field marketing industry
experience, a masters and/or multiple certifications and
degrees in other specialities - I will plan on licensing and
opening my own marketing agency that will employ and
educate students freshly out of their college careers to
boost their morale and education.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer relationship management CRM software
SOFT
HARD
Novice / Adept / Expert
Business intelligence and data analysis software Novice / Adept / Expert
Social & Communication Skills Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Development environment software
SOFT
HARD
Novice / Adept / Expert
Financial analysis software Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Creativity Novice / Adept / Expert

7. Through a variety of training, experience, and
education I have developed an in-depth
understanding and passion for Marketing,
Photography, Social Media Management, Team
Building/Leadership, and much more. Certified in
Microsoft and Cyber Security, I can offer a
diverse level of guidance and skill along with the
ability to adapt to any environment.
PROMISE

8. CREDENTIALS
Work Experience:
• Head of Support at Turnify
• Service Coordinator at Digital Boardwalk
Education:
• Cyber Security Program, Certificate,
George Stone Technical Center
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Awards:
• Student of the Year 2 consecutive years
in a row during my Cyber Security
training.
• iTen Wired Summit Cyber Security
Competition award 2nd place (2018)
Picture Relevant
to Your Industry
Goes Here
Photo by Lukas Blazek on Unsplash

9. COMPETITION
Madison Hongell
Industry Experience:
• Developed an Intrapreneurial Business Proposal for Apple.
Analyzed industry trends and consumer feedback which led to
a compelling proposed internal innovation. Diplomatic
consideration was given to internal stakeholders when
presenting the solution to management and peer employees.
Education:
• Full Sail University - Bachelor of Science BS, Digital
Marketing 2020-2023
Leadership Experience:
• Photographer at Enchant (November 2021-January
2022)
Skills and Proficiencies:
• Social Media Marketing
• SEO (Search Engine Optimization)
• Problem Solving
Kiley Parker-Southern
Overall Online Presence:
• 500+ connections, banner image standard photograph
of flowers, Professional Headshot, Profile is very
detailed and deep dives into her experience and her
goals in her career, Includes a link to her photography
website, Standard LinkedIn profile link.
https://www.linkedin.com/in/madison-hongell/
• Grade: N/A
Industry Experience:
Marketing Management
o Manage website, make changes and updates when necessary
o Event planning and coordination
o LinkedIn marketing/Sales Navigator
o Reaching out to leads/prospects before sending to the sales team •
Manage all social media platforms o In-house photography
o In-house press release editor o In-house producer
Education:
• Full Sail University Bachelors, Digital Marketing (2023-
2025)
• George Stone Technical College, Computer Information
Technology Associate (2018)
Leadership Experience:
• Head of Customer Service at Turnify 2021-2023
• Service Coordinator at Digital Boardwalk 2018-2019
Skills and Proficiencies:
• Customer Service Management
• Budget Management
• Team Leadership
• SaaS implementation (Software as a Service)
Overall Online Presence:
• 37 connections, no banner image, professional
headshot, minimal detail, active on Instagram and
Facebook, LinkedIn Link not customized
• Grade: Average

10. COMPETITION
Brooke Connors
Noteworthy Experience:
• Regional Marketing Manager at Xerox (2023-present)
• Marketing Communications Manager at C2 (2021-2023)
• Marketing Manager at Marcum LLP (2015-2021)
Kiley Parker-Southern
Industry Experience:
Experienced Marketing Manager. Skilled in Event
Planning, Marketing, HubSpot and Customer
Relationship Management (CRM).
Education:
• University of West Florida, Bachelor of Science in
Business Administration, Major: Marketing; Minor:
Management (2011-2015)
Skills and Proficiencies:
• Event Management
• Google Analytics Certified
• Content Marketing Certificate via HubSpot
Overall Online Presence:
• 500+ connections, banner image of current employer,
professional headshot, profile is very detailed and
informative, Published Article: Welcome Brooke
Connors, Marketing Communications Manager by
Pam MacKenzie (28, July 2021) LinkedIn Link not
customized https://www.linkedin.com/in/brooke-
connors-20b29a6b/
• Grade: Superior
Industry Experience:
Marketing Management
o Manage website, make changes and updates when necessary
o Event planning and coordination
o LinkedIn marketing/Sales Navigator
o Reaching out to leads/prospects before sending to the sales team •
Manage all social media platforms o In-house photography
o In-house press release editor o In-house producer
Education:
• Full Sail University Bachelors, Digital Marketing (2023-
2025)
• George Stone Technical College, Computer Information
Technology Associate (2018)
Leadership Experience:
• Head of Customer Service at Turnify 2021-2023
• Service Coordinator at Digital Boardwalk 2018-2019
Skills and Proficiencies:
• Customer Service Management
• Budget Management
• Team Leadership
• SaaS implementation (Software as a Service)
Overall Online Presence:
• 37 connections, no banner image, professional
headshot, minimal detail, active on Instagram and
Facebook, LinkedIn Link not customized
• Grade: Average

11. "YOU WERE DESIGNED FOR ACCOMPLISHME
For business owners who are looking for
professional Marketing guidance, I provide a
personal connection that listens to the needs of
the customer and creates a bond aligning their
goals with my expertise because knowing a
customer on an intimate level will align the end
result with the wanted outcome.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• iTen Wired Summit
‣ OCTOBER 18-20, 2023 | PENSACOLA BEACH
• UXDG Summit
‣ SEPTEMBER 6, 2023 | VIRTUAL
• MSPBJ Seminar: Elevate Your Marketing with Video
‣ SEPTEMBER 28, 2023 | VIRTUAL
Digital Marketing
• Primary Content: Social Media Posts, SEO management,
Graphic Design content, Multiple Channel Management
• Primary Tools: Facebook, HubSpot, Instagram, Canva,
Adobe Creative. Weekly. Via Social Media posting and PR
• Website: I will share my site with all and any possible
connections or companies I feel would benefit from my work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan on reaching out to multiple mentors that are
experienced in the technology world, as well as a
psychiatrist to better understand the general publics
mind and consumer habits. December 2024
Formal Education
• Full Sail University, Bachelors of Digital Marketing
Technical Skills
• Negotiation - Full Sail University, MAY 2025
• System Evaluation - Full Sail University, MAY 2025
• Sales and Marketing - Full Sail University, MAY 2025
Soft Skills
• Systems Analysis - Full Sail University, MAY 2025
• Learning Strategies - Full Sail University, MAY 2025
• Time Management - Full Sail University, MAY 2025

14. Kiley Parker-Southern
You know the struggle of building an audience and growing your consumer base? Well, what I do is
handle that on your behalf. In fact, I not only handle the general idea of bringing in a larger consumer
base but I grow with you and your brand, aligning every dream you have for your business and turning it
into reality.

15. REFERENCES
- 11-2021.00 - marketing managers. O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/11
- Iten wired. ITEN WIRED. (2023, August 17). https://itenwired.com/
- UXDG Summit 2023. (n.d.). https://www.uxdgsummit.com/
- https://www.bizjournals.com/twincities/event/170010/2023/mspbj-seminar-
elevate-your-marketing-with-video
- Brooke Connors | LinkedIn. (n.d.). https://www.linkedin.com/in/brooke-connors-20b29a6b
- Madison Hongell - relevant academic digital marketing projects - linkedin. (n.d.-b). https://www.linked
- Mitchell, J.A (2017). Changes to citation formats shake the research world. The Mendeley Telegraph,