Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Sally Turner Resume
1. Sally A. Turner
815-942-0544
Email: sallyturner2020@gmail.com
LinkedIn: www.linkedin.com/in/sallyturner2020/
Online portfolio: https://sallyturner.myportfolio.com/
Experienced marketing project manager and senior graphic designer in B2C and B2B digital marketing, advertising,
and creative development. Highly skilled in a wide range of media including traditional print, web design, writing,
videography, photography, social media, email marketing, catalog publishing, product design, and trade show
display.
Successfully executes facilitation of marketing projects in creative development, initiation, and planning through
execution, monitoring, and closing. Manages all project transactions on a daily basis to assure on-time and on-budget
expectations. Mature, dependable team member who works well independently with assigned tasks and
responsibilities.
Member of the Project Management Institute utilizing PMI guidelines and best practices. PMP certification pending.
Technical Skills
Project Management | SmartSheet
Graphic Design | InDesign | Illustrator | Photoshop
Website Design | eCommerce | UX | UI | HTML | CSS | Dreamweaver
Content Management Systems (CMS) | Joomla! | WordPress
SEO | SEM | Google Analytics | Google My Business
Email marketing | Customer lead generation | Constant Contact | ActiveCampaign
Video Production | Video editing | Premiere Pro | After Effects | Studio setup and equipment
research
Digital Photography | Photoshop | Studio setup and equipment research
Social media aggregate software | Buffer
Learning Management Systems | Canvas | Docebo | Digital Chalk
CRM | ActiveCampaign
Word | Excel | PowerPoint | Outlook
Work Experience
Marketing Project Manager
Substrate Technology, Inc., Morris Illinois 2015–Present
Managed and developed B2B and B2C marketing projects and deliverables for construction equipment
manufacturer. Developed all corporate branding and marketing strategies using print, website, video,
promotional, product, and social media.
Coordinated with management and sales teams in strategic planning, KPI goals, budget management, and ROI
tracking. Executed national campaigns in email marketing, direct mail, and social media. Utilized competitive
analysis and market research to expand customer base and achieve financial objectives.
Handled 100+ corporate branding projects across multiple platforms and media
Analyzed and decreased expenditures over 30% in one year for marketing department budget
Implemented SaaS project management software to manage workflows, processes, approvals, etc. in order to
increase the efficiency of projects
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2. Wrote complex technical procedures and product instruction manuals translating technical procedure and
concepts into content that resonates with a non-technical audience
Coordinated all custom-labeled print and web projects for dealers and partners
Generated 150% increase in lead generation over the last 12 months using online website forms
Scheduled daily posts and ad campaigns for five (5) social media accounts
Managed corporate events, trade shows, and seminar planning and art design
Designed, built, and launched three (3) corporate CMS websites
Collaborated with outside agency to develop eCommerce website; propagated 300+ product listings
Increased online presence of company using Google My Business and analytics tools
Wrote and designed monthly email newsletters highlighting partner companies and product reviews
Produced, directed, and edited 100+ demo & promotional videos, including 90-min. company overview DVD
Researched, wrote, and edited blog articles
Researched cost-effective equipment (cameras, backdrops, lighting, etc.) for photo and video studios
Multimedia Director | Senior Graphic Designer
Proforma ProMediAspire, Morris Illinois 2006-2015
Multimedia director and senior designer at advertising agency simultaneously handling 100+ design projects
servicing a variety of national and international clients and industries.
Implemented advertising and digital marketing strategies for clients’ competitive analysis. Oversaw planning
and scheduling of project timelines and milestones. Reviewed and executed quality control of deliverables
prepared by team before passing to client.
Developed and designed corporate branding projects for B2B, including logo design, brochure design,
website design, video production, and social media campaigns
Custom-designed, developed, and launched 25+ HTML and CMS websites; utilized SEO and SEM
strategies for various industries
Created new logos and logo redesigns for national and international clients
Trained clients and office personnel in CMS website maintenance and social media campaigns
Facilitated and monitored enhancements with foreign website developers
Directed, filmed, and edited demonstration and promotional videos for multiple clients
Set up product studio including green screen and photographed 500+ products and equipment
Performed photo retouch and enhancements for personnel portraits
Adjunct Instructor
Computer Information and Office Systems Dept., Joliet Junior College, Joliet Illinois 2010–2015
Instructed 100 level & 200 level classes for the Computer Information and Office System department
Wrote and developed class curriculum drawing upon professional design experiences, college
textbook coursework, and online research
Worked with and taught diverse, multicultural student population
Provided additional materials, assistance, and instruction to college professors for their coursework
Volunteered as judge for student website and gaming competitions
Classes taught:
HTML and CSS website coding and design
Website design using website building application
Web Content Management System | Joomla! | WordPress
Microsoft Office | Word | Excel | PowerPoint | Access
Basic computer skills
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3. Introduction to Internet
Voice recognition software | Dragon NaturallySpeaking
Keyboarding
Senior Graphic Designer
Green Thumb Graphics, Morris Illinois 1999–2006
Designed and produced 100+ B2C graphic design services and deliverables
Developed and designed multiple projects in corporate rebranding, logo design, website design,
videography, book publishing, billboards, digital photography and retouch, and music CD design
Managed sales and marketing strategic business plan for company
Performed reorganization, layout, and design of product catalogs, corporate cook books, and city
historical commemorative booklets
Education
Bachelor of Arts - BA, Commercial Design
Minor - Business Administration
Carthage College, Kenosha Wisconsin
- Attended one semester at the American College in London, London, England
Master of Arts - MA, Teaching
Secondary Teaching Certification
School of Graduate and Adult Studies
Olivet Nazarene University, Bourbonnais Illinois
Master of Fine Arts – MFA, Visual Communication
(9 hrs. completed)
Northern Illinois University, DeKalb Illinois
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