Marketing Project Manager of digital and traditional projects, business strategies, competitive analysis, budget development, and corporate graphic design. Coordinated with executive management and sales teams in strategic planning, KPI goals, budget management, and ROI tracking.
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Sally A. Turner
815-942-0544
Email: sallyturner2020@gmail.com
LinkedIn: www.linkedin.com/in/sallyturner2020/
Online portfolio: https://sallyturner.myportfolio.com
Summary
Integrated marketing project manager and senior-level graphic designer with expertise in traditional and digital media. I
specialize in business development and strategies with corporate branding and digital content for a wide range of
marketing media, i.e. sales collateral, social media marketing, web design and development, video production, product
photography, trade show design, and corporate events.
Utilizing competitive analysis and current marketing strategies, I have developed B2C and B2B projects that align with
corporate objectives and KPIs. My marketing and design experiences have been with an advertising agency, trade show
publisher, college institution, newspaper, software developer, and construction equipment manufacturer. I am also
activein the Project Management Institute and utilizemethodologies of PMP certification in projectmanagement.
Technical Skills
Project Management | MS Project | SmartSheet
Adobe Creative Cloud | InDesign | Illustrator | Photoshop
Website Design | CMS | Ecommerce | Joomla!| WordPress | UX | UI | HTML | CSS | PHP
SEO | SEM | Google Analytics | Google My Business
Email marketing | customer lead generation | Constant Contact | ActiveCampaign
Video Production | video editing | Premiere Pro | After Effects | Studio setup
Digital Photography | Studio setup
Learning Management Systems | Canvas | Docebo
CRM | Salesforce| ActiveCampaign
Social Media | Buffer | YouTube channel
MicrosoftWord | Excel | PowerPoint | Access
Technical writing| creative writing| editing | proofreading
Personal Skills
Dedicated, mature team member who works well independently with assigned tasks and responsibilities
Very creativewith keen eye for design and branding,plus tech-savvy with IT background
Prioritizes and multi-tasksagileprojectdeliverables in order to hit deadlines
Strong writing,composition,proofreadingskillsincludingproper grammar and punctuation
Excellent communication skillsand attention to detail
Active in professional development by obtaining PMP certification fromthe ProjectManagement Institute
Work Experience
Marketing Project Manager
Substrate Technology, Inc. 2015–Present
Responsible for business development, marketing project management, and product launch for construction equipment
manufacturer. Produced B2B and B2C marketing project deliverables using corporate branding and marketing strategies
in multimedia,i.e. traditional print,web development, video, email marketing, creative writing,and social media.
Manager and producer of marketing materials for corporatemarketing department and sales team, including
national and international partners and dealers
Scheduled and managed projects with up-to-date and on-time delivery
Multi-taskingprofessional with strongcomprehension of creativeprocesses,production,and project
management for print,web, video, photography, email marketing, and social media
Facilitated marketing department strategic planning,KPI goals,and budget management
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Managed resources,conducted meetings, and communicated effectively to internal and external teams
Analyzed department budget, created report presentations,and implemented expenditure decreases wherever
necessary to meet bottom line
Implemented inbound marketing strategies,email automations,and action plans to generate sales leads and
engage new customers
Collaborated with outsideagencies and SEO team to develop Ecommerce website for corporateand partner
equipment and accessories (WordPress WooCommerce)
Designer, developer, and databaseadministrator of corporateWeb CMS utilizingUX and creation of online
product catalog
Produced, directed, and edited 100+ demonstration and promotional videos
Writer and editor of blogarticles,technical procedures,and manuals for equipment and processes using
research and APA standards in writing workingclosely with mechanical engineers and technical team
Performed research and acquisition of corporateoperations technology and SaaS products necessary for
marketing department development
Both PC and Mac experienced; proficientin Adobe Creative Suite and MicrosoftOffice
MultimediaDirector | Senior Graphic Designer
Proforma ProMediAspire 2006-2015
Multimedia Director and Senior Graphic Designer for advertisingagency simultaneously handlinggraphicdesign
projects servicingnational and international clients and industries.Developed and implemented advertisingand
digital marketingstrategies for clients’competitive analysisand brand development.
Directed and designed B2B and B2C projects, includingprintcollateral,logo design,catalogdesign,website
design, video production and editing, packagingdesign,tradeshow display,and social media campaigns
Planned,facilitated,and presented marketing and sales meetings for national and international clients
Trained clients and officepersonnel in CMS website maintenance, graphic design, and social media campaigns
Custom-designed, developed, and launched clientHTML and CMS websites utilizing SEO and SEM strategies
Directed, filmed,and edited videography production projects for demonstration and promotional usage
Photographed consumer products and officepersonnel; performed photo retouch and COB techniques
Adjunct Instructor
Computer Information and Office Systems Dept., Joliet Junior College 2010–2015
Trained and educated students in computer technology and web design for CIOS department
Wrote, researched, and developed own coursework curriculumusingpersonal professional experience, college
textbooks, and onlineresearch
Developed and taught diverse student population includingmulticultural and disabled students
Assisted with additional teachingmaterialsand classroominstruction for full -timecollegeprofessors
Classes taught include:
HTML and CSS website codingand design
Website design and principles usingwebsitebuildingapplications
Web Content Management Systems | Joomla! | WordPress
MicrosoftOfficeSuite | Word | Excel | PowerPoint | Access
Senior Graphic Designer
Green Thumb Graphics 1999–2006
Designed and produced marketing projects in B2B and B2C graphic design services and deliverables for national
and international clients
Developed and managed sales and marketingstrategic business plans
Developed and designed multimedia projects in corporation rebranding,logo design,website design,
videography,book publishing,billboards,digital photography and retouch, and music CD design
Performed reorganization,layout,and design of productcatalogs,corporatecook books, and city historical
commemorative booklets
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Education
Bachelor of Arts - BA, Commercial Design
Minor - BusinessAdministration
Carthage College, Kenosha Wisconsin
- Attended one semester at the American College in London, London, England
Master of Arts - MA, Teaching
School of Graduate and Adult Studies
OlivetNazarene University,Bourbonnais Illinois
Master of Fine Arts – MFA, Visual Communication
(9 hrs. completed)
Northern IllinoisUniversity,DeKalb Illinois