A marketing plan outlines an organization's marketing efforts over the next 1-5 years. It includes analyzing the current market position and developing a marketing strategy. A solid marketing strategy is the foundation of an effective marketing plan. The plan describes how techniques like branding, sales promotions, direct marketing, product placement, publicity, and pricing will be used to promote products, services, and communicate value to customers.

1. Learn How
to Create
Marketing
Plan
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2. What is Marketing
Marketing is communicating the value of a product,
service or brand to customers, for the purpose of
promoting or selling that product, service, or brand.
Marketing techniques include choosing target markets
through market analysis and market segmentation, as
well as understanding consumer behavior and
advertising a product's value to the customer.
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3. What is Marketing Plan
A marketing plan may be part of an overall business plan. Solid
marketing strategy is the foundation of a well-written marketing
plan. While a marketing plan contains a list of actions, a marketing
plan without a sound strategic foundation is of little use. A
marketing plan is a comprehensive blueprint which outlines an
organization's overall marketing efforts.
A marketing plan is a business document written for the purpose o
describing the current market position of a business and it
marketing strategy for the period covered by the marketing plan
Marketing plans usually cover a period of 1-5 years.
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6. Brand Strategy &
Planning
Brand strategy is the action plan for putting
the brand to work. The communications
system that provides structure and guidance
for all points of contact within a business,
both internally and externally with the
customer.
It directly supports the business strategy and
influences the total operation of a business
to ensure consistent brand behaviors and
brand experiences in all points of contact
and channels of communication.

7. Sales Promotion
Sales promotion is one level or type of
marketing aimed either at the consumer or
at the distribution channel (in the form of
sales-incentives). It is used to introduce
new product, clear out inventories, attract
traffic, and to lift sales temporarily.
Sales promotions can be directed at either
the customer, sales staff, or distribution
channel members (such as retailers).
Sales promotions targeted at the consumer
are called consumer sales promotions.
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8. Direct Marketing
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9. Marketing
Strategy
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10. Product
Placement
A form of advertising (usually not involving ads) in which
branded products and services are noticeable within a drama
production with large audiences. Product placements are
presented in way that will generate positive feelings towards
the advertised brand and are implemented, mentioned, or
discussed through the program. This enables the audience to
develop a stronger connection with the brand and provides
justification for their purchase decision.
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11. Publicity for Business
Marketing
Build awareness about your
products/services, expertise
and people
Drive prospects to your website
Educate the market about
problems your company can
solve.
Create an ongoing dialogue
with the market
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12. Pricing Strategy for
Business Marketing
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