The document discusses digital marketing strategies across online, social, and mobile channels. It outlines key goals like engagement, education, and experience. Core elements are identified as content, community, communication, and commerce. A 5-step process is provided for developing a digital marketing campaign that includes identifying goals and audiences, developing a budget, experimenting, and monitoring results. Influencer marketing is also discussed as a strategy where firms pay public figures to promote products.

1. Digital Marketing: Online,
Social, and Mobile
By Samuel Goetz

2. Excitement
Education
Experience
Engagement

3. Core goals
Contextual elements
Content
Community
Communication
Commerce
Connection

4. Engagement
Information
Connected
Network
Dynamic
Timeliness

5. 







6. 




7. 



8. 1. Identify
strategy
and goals
2. Identify
target
audience
3. Develop
a budget
4.
Campaign:
Experiment
& engage
5. Monitor
and change
according
to results

9. Influencer
Marketing
When a firm pays a public figure
to promote their product

10. Celebrity
(~$3,000-$500,000 per sponsor)
Micro influencer
(~$80-$5,500 per sponsor)
Blogger
(~$400-$5,500 per sponsor)
Social media influencer
(~$100-$500,000 per sponsor)
Specialized influencer
(~$500-$5,000 per sponsor)

11. Digital Marketing: Online,
Social, and Mobile