The document provides guidance on how to effectively present and market services. It discusses defining and classifying services, focusing on customer relationships and satisfaction. It also outlines strategies for improving service quality through listening, reliability, and recovery efforts. Finally, it explores designing integrated marketing channels and concepts like push and pull strategies, consumer marketing, and e-commerce/m-commerce approaches.

1. Story is about
to end …..

2. Marketing
Curtains off

3. Presentation – is icing on the cake
So its better we nail it at once

4. 4 rules you must follow
1. Don’t start here
2. Write
and
prepare
3. Visualize
4.

5. It’s the speaker
who need to deliver
a good presentation
And if you fail
audience is to be like this ?????

6. USE
COLOR PALLETTE

7. USE IMAGES
Images Are Easy To Remember

8. CONFIDENCE
THE ART OF STORY TELLIN
GOOD
PRESENTATIONS
INCLUDE STORIES
EASIEST WAY
TO TELL
COMPLICATED
THINGs

10. Module 2

11. How do we define and classify
SERVICES ?

12. SERVICES
• Services is any ACT or PERFORMANCE
• Do not result in ownership of anything
• Of more or less intangible nature that normally
, but not necessarily

13. New service realities
Shifting customer
relationship
• Customer empowerment
• Customer co- production
• Satisfying employees as
well as customers
The marketing excellence
• Internal marketing
• External marketing
• Interactive marketing

14. Service Quality
“A comparison of
expectations with
performance”
How to
improve service
quality
 Listening
 Reliability
 Basic service
 Recovery
 Fair play
 Team work

15. Designing and marketing
integrated Marketing channels

16. Marketing concepts
1.Marketing channel system
2.Pull strategy
3.Push strategy
4.Consumer Marketing
5.E- commerce and M- commerce

17. Marketing
channel
system
Particular set of self dependent organization
involved in the process of marketing
a product or service

18. Pull Strategy and Push
Strategy
• Adverstiment
promotion, other forms
of communication to
convince customers to
demand for the product
• Manufacturer does the
force sales and makes a
pressure on consumers
to buy the particular
product.

19. E-Commerce and M-
Commerce
• E-commerce, short for
electronic commerce, is
trading in products or
services using computer
networks, such as the
Internet.
• Mobile Commerce means
"a retail outlet in your
customer’s pocket."

20. Module 3

21. Branding Yoga
Is branding yoga appropriate or not ????

22. Should Yoga be branded or not ?
For
• Many of us
think that it is creating a
value
in one’s life
and could be
for everyone
at large, so by branding it
can be reached
everywhere
Against
• Some treat it as religion so
they don’t want yoga to be
commercialized.

23. Evaluation
By branding yoga,
accessibility of yoga to the masses
really easy.

24. Results
Opportunities can created by branding it ,
while at the same respecting one’s who
support it as authentic values.
Like this it can act as two way ,
one as culture and one as movement
within the industry.

25. Module 4

26. Make
the
most
of a
Polarizing Brand

27. To survive in such environment ,
new techniques have to be
implemented called
BRAND POLARIZATION

28. Degree of polarization
depends upon the
lovers and haters of
the brand
Higher the
lovers and haters
higher the POLARIZATION

29. Capitalizing on Polarization

30. Placate the haters

31. Solution is to change the hater’s conception
Managers who succeeded in doing
this attracts
crowd of customers

32. Poke
the Haters

33. Some companies intentionally
offend their Brand Detractors

34. This create an awareness around loyal consumers and
they get try to defend their favorite products
and turning detractors into supporters

35. Launch a provocative ad.

36. Backed up by social media, pocket of haters …
can quickly arise…
Company need to act to smart and use it
as an opportunity.

38. Created by : Anant Shankar Tripathi
SCAC, Pune
during an internship by
Prof. Sameer Mathur
IIM , Luchknow

39. Thanks !